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VAB in the News

  • Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
    Digiday
  • Retail data is entering the upfronts as measurement gets more important
    The Current
  • Marketers fear uncovering major ad issues—and more from the ANA Media Conference
    AdAge
  • P&G’s Marc Pritchard on 10% in-house media savings and wanting better measurement
    Ad Age
  • Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
    Digiday
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