Provides Exceptional Measurement, Data and Analytics Capabilities

Data and measurement have evolved significantly in the last few years enabling marketers to fully quantify and appreciate their investment in TV. The application of data science makes marketing plans sharper and ensures every dollar you invest is working its hardest.

  • 18% of the ROI typically attributed to search, display and short-form video is actually driven by multiscreen TV.
  • A financial services brand utilizing addressable ads generated a 102% increase in account signups.
  • A luxury retail brand was able to quantify a 37% increase in store visits by tying their store traffic to HH exposure of the connected TV ad campaign.

Check out the following for more on multiscreen TV’s ability to offer exceptional measurement and analytics capabilities:

For additional data and analysis, see Insights