Fosters Emotional Connection with Viewers

Premium, professionally produced content fosters an emotional connection with the viewer. This connection halos to advertisers, which aids in brand perception, recognition and driving outcomes.

  • Consumers are 3x more likely to engage with a brand they are emotionally invested in.
  • 69% of adults say watching their favorite TV show is their “me time.”
  • Millennials are highly engaged with ad-supported TV. As a result 43%, have purchased a product they saw on TV (either in a program or an ad).