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New Insights of the Month Attribution and Outcomes Media Trends Streaming Premium Video & Quality Measurement Industry Intelligence Trust, Transparency, Brand Safety & Ad Fraud Ad Innovations Sports Local Diversity Life Stages

Trust, Transparency, Brand Safety & Ad Fraud

37 total slides

Facebook Fake Accounts vs. Global Population
Facebook Fake Accounts vs. Global Population
Costs & Non-Productive Media in Programmatic Spend
Costs & Non-Productive Media in Programmatic Spend
Credibility of TV News vs. Social Media
Credibility of TV News vs. Social Media
# of Videos Removed From YouTube Annually
# of Videos Removed From YouTube Annually
Top Reasons Why Videos Are Removed on YouTube
Top Reasons Why Videos Are Removed on YouTube
# of Comments Removed From YouTube Annually
# of Comments Removed From YouTube Annually
Global Digital Ad Fraud by Region
Global Digital Ad Fraud by Region
Media Most Vulnerable to Ad Fraud
Media Most Vulnerable to Ad Fraud
Google’s ‘Undefined Platforms’ Revenue vs. Other Media
Google’s ‘Undefined Platforms’ Revenue vs. Other Media
News Advertising: Brand Suitability
News Advertising: Brand Suitability
Attitudes Towards AI-Generated Creator Content
Attitudes Towards AI-Generated Creator Content
Data Privacy Map by State
Data Privacy Map by State
Estimated Global Cost of Digital Ad Fraud
Estimated Global Cost of Digital Ad Fraud
Net Worth of the Wealthiest People in the World vs. Global Cost of Digital Ad Fraud
Net Worth of the Wealthiest People in the World vs. Global Cost of Digital Ad Fraud
Reasons For Decreasing Ad Spend with Media Companies
Reasons For Decreasing Ad Spend with Media Companies
Google Ad Revenue Share by Segment
Google Ad Revenue Share by Segment
Negative Digital Ad Experiences: Consumer Sentiment
Negative Digital Ad Experiences: Consumer Sentiment
Data Privacy: Impact on Advertising
Data Privacy: Impact on Advertising
Data Privacy: Campaign Effectiveness Methods
Data Privacy: Campaign Effectiveness Methods
Data Privacy: Audience Targeting Strategies
Data Privacy: Audience Targeting Strategies
Trust in Advertising by Media
Trust in Advertising by Media
Thinking about your opinions and use of social media channels
Thinking about your opinions and use of social media channels
Digital Ad Fraud: Prevention Solutions Used
Digital Ad Fraud: Prevention Solutions Used
What ‘Authentic’ Means for Brands
What ‘Authentic’ Means for Brands
Ad Investment Shifts Due to Data Privacy
Ad Investment Shifts Due to Data Privacy
Data Privacy: Consumer Concern About ‘Big Tech’
Data Privacy: Consumer Concern About ‘Big Tech’
Trust in Purchasing by Advertising Channel
Trust in Purchasing by Advertising Channel
How Marketers Define ‘Digital Ad Fraud’
How Marketers Define ‘Digital Ad Fraud’
Campaign Prioritizations: Brand Safety vs. Cost
Campaign Prioritizations: Brand Safety vs. Cost
Top Marketer Concerns Surrounding Ad Fraud
Top Marketer Concerns Surrounding Ad Fraud
Brand Safe vs. Non-Brand Safe Impressions: Conversation Rates
Brand Safe vs. Non-Brand Safe Impressions: Conversation Rates
Share of Web Traffic Caused by Bots
Share of Web Traffic Caused by Bots
Ad Blocker Usage
Ad Blocker Usage
How consumers react to an ad next to questionable content online
How consumers react to an ad next to questionable content online
North America Cost of Digital Ad Fraud
North America Cost of Digital Ad Fraud
Digital Supply Chain Advertising Investment Allocation
Digital Supply Chain Advertising Investment Allocation
False news concerns
False news concerns

Diversity

37 total slides

Diverse Audiences: Purchase Intent for News Advertisers
Diverse Audiences: Purchase Intent for News Advertisers
LGBTQ Supporters: Category Expenditures
LGBTQ Supporters: Category Expenditures
Streaming Audiences: Multicultural % Composition
Streaming Audiences: Multicultural % Composition
Diverse Audiences: Reasons for Streaming
Diverse Audiences: Reasons for Streaming
Diverse Audiences: Streaming Sentiment On Representation
Diverse Audiences: Streaming Sentiment On Representation
Diverse Audiences: Free Ad-Supported Streaming Behaviors
Diverse Audiences: Free Ad-Supported Streaming Behaviors
Diverse Audiences: Top Actions Taken With Streaming Ads
Diverse Audiences: Top Actions Taken With Streaming Ads
Black Consumers How Social Issues Affect Purchase Decisions
Black Consumers How Social Issues Affect Purchase Decisions
Hispanic Audiences: Holiday Spending
Hispanic Audiences: Holiday Spending
Hispanic Audiences: Bi-Cultural Segments
Hispanic Audiences: Bi-Cultural Segments
Hispanic Audiences: Language Preference by Generation
Hispanic Audiences: Language Preference by Generation
Hispanic Audiences: Advertising Attitudes by Language
Hispanic Audiences: Advertising Attitudes by Language
Black Audiences: Sports Advertising Engagement
Black Audiences: Sports Advertising Engagement
Black Audiences: Population & Age Groups
Black Audiences: Population & Age Groups
Black Audiences: Attitudes Toward Advertising
Black Audiences: Attitudes Toward Advertising
Hispanic Moviegoer: Audience Composition
Hispanic Moviegoer: Audience Composition
Specialty / Independent Movie Fans: By Race / Ethnicity
Specialty / Independent Movie Fans: By Race / Ethnicity
Black Audiences: TV Platforms Viewed
Black Audiences: TV Platforms Viewed
U.S. Hispanic / Latino Population: Country of Origin
U.S. Hispanic / Latino Population: Country of Origin
Consumer Sentiment: Representation in Ads
Consumer Sentiment: Representation in Ads
Consumer Sentiment: Representation in Content & Ads
Consumer Sentiment: Representation in Content & Ads
Top Spanish-Language TV Genres by Engagement
Top Spanish-Language TV Genres by Engagement
Hispanic Consumers: Attitudes Towards Advertising
Hispanic Consumers: Attitudes Towards Advertising
Hispanic Consumers: Language Preferred at Home
Hispanic Consumers: Language Preferred at Home
Financial Impact of Latino Representation
Financial Impact of Latino Representation
Black & Hispanic Consumers: Long-Form vs. Short-Form Video
Black & Hispanic Consumers: Long-Form vs. Short-Form Video
Hispanic Consumers: TV & Streaming’s Influence on Purchases
Hispanic Consumers: TV & Streaming’s Influence on Purchases
Latino Talent: Drivers of Film & TV Success
Latino Talent: Drivers of Film & TV Success
Latino Audience: Cinema Attendance
Latino Audience: Cinema Attendance
Latino Representation: Share of Streaming Audience
Latino Representation: Share of Streaming Audience
Hispanic: Community Insights
Hispanic: Community Insights
Hispanic: Trust in News Sources
Hispanic: Trust in News Sources
Black Demos: Weekly Time Spent With Media
Black Demos: Weekly Time Spent With Media
Black Demos: Weekly Time Spent With TV
Black Demos: Weekly Time Spent With TV
Black Demos: TV Share of Total Media
Black Demos: TV Share of Total Media
Black Video Viewing: Time Spent
Black Video Viewing: Time Spent
Hispanic Video Viewing: Time Spent
Hispanic Video Viewing: Time Spent

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