The ultimate goal of any business is to sell more of their products or services. Multiscreen television has the proven ability to increase sales and revenue leading to business growth.
125 direct-to-consumer brands, digitally native, data-driven, outcomes-obsessed brands, spent $3.8B on television in 2018, a 60% increase vs. year prior.
76% of the top 25 auto manufacturers experience a direct correlation between TV spend and web traﬃc, illustrating the power TV has to drive website traﬃc.
32% increase in sales by a CPG brand employing advanced TV targeting of low-loyalty purchasers.
Check out the following for more on multiscreen TV’s ability to ignite sales and business outcomes for brands:
For additional data and analysis, see Insights