Increases Brand Fame Through Social and Cultural Relevance

Premium video programming has the ability to stir conversation and discussion. For advertisers, this provides an opportunity to align their brands with culturally relevant programming. It also provides a stage where they can elevate themselves to be top of mind with consumers and further engage viewers online.

  • A recent study found that 84% of the top-10 trending primetime Twitter topics were related to ad-supported TV.
  • 59% of millennials regularly talk about their favorite TV shows with friends, family, and co-workers.
  • TV weaves its way into our everyday lives—43% of millennials have eaten at a restaurant because they saw it featured on TV and 55% have used a TV-related phrase in everyday conversation.