TV Transformed, a GLobal Summit by TVSquared

The TV industry has squeezed 10 years of change into one pandemic year, forever resetting standards and expectations across the buy and sell sides, from advertisers to agencies, publishers, MVPDs, data companies and other tech players.

TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Candid discussions throughout the event zeroed in on how, through action and impact, we can continue to support TV’s transformation and the growth of an incredibly powerful marketplace. 

To bring greater transparency and accountability to the TV industry, VAB has issued a formal request to Nielsen, asking that ratings undergo a third-party audit to investigate viewership data released during the pandemic. Find out the latest on this critical issue below.

Watch VAB CEO Sean Cunningham in conversation with TVSquared President Jo Kinsella as they discuss the VAB's recent call to Nielsen to release accurate COVID-19 viewership measurement. To bring greater transparency and accountability to the TV industry, VAB has issued a formal request to Nielsen, asking that ratings undergo a third-party audit to investigate viewership data released during the pandemic. Find out the latest on this critical issue in the session below.

You can find the rest of the sessions from TV Transformed here.