Sean Cunningham, VAB President & CEO moderates a 3-part panel on Audience-Based Buying in Action

Audience-Based Buying in Action 

Listen through three conversations, hear the fresh perspectives and first-hand experiences of industry leaders. We'll discuss how to best unlock the potential of audience-based buying, how success is being quantified, and new innovations in how audiences are defined, bought, measured and optimized for impact. As the industry continues to evolve towards a data-driven, audience-first buying approach, hear from those working to enable this change.  

Part I: Why is ABB Important?

This session provides a high-level discussion of where we are today, how brands are adopting ABB, and what successes they have had.  

Panelists include:

Part II: Focus on Measurement   

How brands are measuring success and which key performance indicators (KPIs) they are optimizing against.   

Panelists include:

Part III: Where Are We Going? 

Hear valuable insights from those involved in what's next in audience-based buying.   

Panelists include:

TVOT Live! Spring 2021 brings together over 100 industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future. The event will provides an unparalleled opportunity not only to hear from—but to interact with—the women and men who are leading our industry into tomorrow.