A Global View on COVID-19:Challenges and Opportunities for the Advertising TV Industry
We understand the challenges that face our industry but are we aware of the opportunities that lie ahead?
Our CEO & President Sean Cunningham recently participated in the #TVGlobalView live streaming event alongside Enrique Martinez (LAMAC), Louis Boswell (avia) and Katty Roberforid (egta) moderated by Gerardo Kerik (WSI). Some of the topics they covered included:
Advertising opportunities & implications during this time
Importance of reaching consumers quarantined during the pandemic
Industry categories affected and helpful strategies & recommendations
Consumer viewership trends during COVID-19
Best practices and benefits to maintaining continuity
We will keep you informed.
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