A Global View on COVID-19: Challenges and Opportunities for the Advertising TV Industry

We understand the challenges that face our industry but are we aware of the opportunities that lie ahead?

Our CEO & President Sean Cunningham recently participated in the #TVGlobalView live streaming event alongside Enrique Martinez (LAMAC), Louis Boswell (avia) and Katty Roberforid (egta) moderated by Gerardo Kerik (WSI). Some of the topics they covered included:

  • Advertising opportunities & implications during this time
  • Importance of reaching consumers quarantined during the pandemic
  • Industry categories affected and helpful strategies & recommendations
  • Consumer viewership trends during COVID-19
  • Best practices and benefits to maintaining continuity

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