What are the 7 Key Reasons Advertisers Launch TV Campaigns?

“How can I use TV to drive growth for my brand?”

This is a question that may be familiar to you and many marketers. 

Using B2B brands as our reference, in this analysis we equip you with the 7 reasons that your peers are launching multiscreen TV campaigns. Through these real brand examples, you’ll see how brands are using multiscreen TV to achieve positive business outcomes through the purchase funnel. You’ll learn: 

• The seven key reasons that brands launch new TV campaigns – reasons like its halo effect on other marketing efforts and role as a legitimizer of brands.
•            Which marketing strategies brands are employing to capitalize on the benefits of TV to drive brand results.

Want to learn more about the importance of branding for niche categories? Download our marketer’s guide, Let it Grow: Understanding the Importance of Branding  for Niche Categories Like B2B for a more detailed look and deeper analysis and insights. 

For real-world examples of how branding drives KPIs for niche brands ranging from awareness to engagement to sales, download Let’s Get Down to Business: How Branding Leads to Conversions for Niche Categories Like B2B