Discover the Difference: How Video Inspires Action Among Multicultural Viewers

Multicultural audiences are passionate about TV content. How are they inspired and what actions are they taking?

Multicultural viewers are deeply passionate about TV content. Black, Hispanic and Asian audiences are consistently inspired by culturally relevant programming.

Did you know?

  • Black viewers are 82% more likely* to start a conversation about a TV program on social media

 Most importantly for marketers, the Black, Hispanic and Asian audience’s passion and commitment drives consumers to take action.

Did you know?

  • Hispanic viewers are 88% more likely* to get involved in social causes because of something they watched on TV

 These multicultural consumers are clearly motivated by what they watch on TV. The enthusiasm among Black, Hispanic and Asian audiences inspires buying decisions.

Did you know?

  • Asian viewers are 167% more likely* to model their personal style after a TV character

*vs. Non-Hispanic White

Want to learn more about the passion and commitment multicultural viewers demonstrate? Watch below.

Be on the lookout for VAB’S FULL REPORT based on a custom survey of 1,000 multicultural viewers coming out soon.

Download the full Insights content below
VAB Insights content is available to all VAB Members and is complimentary to all qualifying marketers.
VAB Members

We are pleased to offer our members a two-week early access period for this Insights content.

login to download

Marketers are welcome to this complimentary Insights content

login to download

Sign up for VAB emails and be among the first to know about upcoming news & events, new report releases and webinars.