Driving DTC Forward: TV Insights for an Unprecedented Time


The evolution of DTC brands’ multiscreen TV approach

Direct-to- consumer (DTC) brands have fundamentally transformed the shopping experience across many categories long before COVID-19 and now amidst a pandemic aren’t just advertising on TV, they’re thriving on it. 

Jason Wiese, SVP, Director of Strategic Insights at VAB was invited to participate in a recent eBook, 'Driving DTC Forward: TV Insights for an Unprecedented Time', by TVSquared, a global leader in TV measurement. Based on VAB’s extensive work analyzing and monitoring DTC brands since 2014, we were extremely excited for the opportunity to talk about not only how, but why DTC brands are thriving in the era of cross-screen measurement.

Along with important advice for those new to TV advertising, you’ll learn:

  • Why DTC brands are thriving during COVID-19 – interesting & unexpected trends
  • What can traditional advertisers learn the successes of DTC brands
  • What strategies can we expect to see from DTC advertisers in 2021

To learn more about critical, real-world DTC insights, download the eBook.

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