The explosion of OTT streaming services has been essential to TV’s revolution. We need to embrace the new media mix.
In this eBook by TVSquared, perspectives are shared from thought leaders across the TV industry, including Ampersand, Babbel, Effectv, Inscape, Talkspace, Walton Isaacson and VAB! Together, we bring you a first-hand look at how OTT is shaping the new era of TV advertising.
Jason Wiese, our SVP and Director of Strategic Insights talks about upcoming trends in digital TV campaigns and shares his best piece of advice for advertisers!
Download the eBook to access advice and insights on how OTT can deliver more audiences, new experiences and work alongside linear TV to create the optimal video mix.