TV or CTV…That is Not the Question
Insights: Report

TV or CTV…That is Not the Question

The Simulmedia Cross-Channel TV Playbook

Everything You Need to Know About Advertising on TV, from Running Your Very First Campaign to Scaling Nationwide

WHY ADD CROSS-CHANNEL TV AND VIDEO TO YOUR MEDIA PLAN? Video is everywhere and it’s easy to see why. Combining sight, sound and motion creates compelling consumer experiences that have built brands, sold products and helped elect presidents for eight decades and counting.

The medium has evolved with the rise of premium cable, the creation of DVRs and time-shifting, the spread of social networks, the advent of subscription-based streaming and, most recently, the changes in consumer behavior caused by the COVID-19 pandemic. But through all this, what hasn’t changed is the fact that TV advertising is still the most viable, effective and cost-efficient means for brands to tell their story, demonstrate their value and elicit a response from their target audience at massive national scale.

This playbook will dispel the myths holding back brands from moving into TV, while making clear the tremendous value of both linear and CTV, preferably in combination. So whether you’re a direct-to-consumer brand accustomed to digital or a traditional TV marketer confused about streaming, read The Simulmedia Cross-Channel TV Playbook to learn how best to get started, navigate and scale across today’s multichannel, multiplatform and multiplying TV ecosystem.

A Few Highlights & What You’ll Learn:

  • Linear and CTV: A Quick Primer
  • The Cost of Reach and Frequency
  • Creative That Performs and Builds Brands
  • Audience Targeting & Planning
  • Case Studies in Scaling: The Steps and Stages of Growth

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