Many marketers have sales as an important KPI of their campaigns, and correlating sales to video campaigns is often seen as the holy grail.
However, when video ad campaigns are developed and measured, it’s important to consider that factors such as screen size, ad coverage and advertising content play an important role in impacting sales.
This guide will show you which advertising factors can increase sales. It also shares the “metrics that matter” when proving to clients and stakeholders how well your campaign delivered on a brand Sales KPI.
Looking to drive Awareness or Consideration? See the related content below for the advertising factors and metrics that matter when developing campaigns and proving success against those KPIs.
For citations and to view the full release, You Oughta Know: Why All Impressions Aren’t Created Equal & What It Means for Video Measurement, download here.
You Oughta Know - The Advertising Factors That Increase Sales
Understand how advertising positively affects sales and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
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