Head of Advertising Sales
Verizon Fios Media
Jason Malamud is the head of advertising sales for the Verizon Consumer Group including for Verizon Fios, Verizon’s100% fiber-optic network. Jason is accountable for ad strategy, product and monetization.
Jason negotiated to bring Fios TV into cable’s ad sales interconnects ultimately leading to what the industry dubbed “I+: Cable-Satellite-Telco Interconnected.” He is also responsible for Verizon’s advanced advertising efforts including Fios Addressable TV sold by Verizon Media and featuring industry leading advertiser speed to market and measurement capabilities.
Before joining Verizon Jason spent over 12 years at MTV Networks, most recently as vice president, affiliate advertising sales and marketing. At MTVN he was responsible for all affiliate ad sales activities for Viacom’s basic cable networks: MTV, VH1, Nickelodeon, CMT, Comedy Central, Spike TV, TV Land, BET and Logo. Jason introduced new advertising solutions to MTVN including interactive, video-on-demand and dynamic advertising technologies.
Previously, he was sales manager for Katz Radio Group Syndication and led that media rep firm’s venture into national radio program syndication. He started his career at DIR Broadcasting, syndicating national radio programs such as the King Biscuit Flower Hour and Rick Dees’ Weekly Top 40.
Jason has a BA in social psychology from Tufts University and an MBA in management and international business from NYU’s Stern School of Business.