John Zaccario

John Zaccario


Game Show Network

John Zaccario is the Executive Vice President of Game Show Network Advertising Sales. He is responsible for overseeing sales efforts for Game Show Network 's media properties, including the nearly 75-million subscriber cable television network, the GSN Games Network online and GSN's social and mobile applications. During his tenure, Zaccario additionally served as the Chief Marketing Officer in 2017. Zaccario joined Game Show Network in January 2008.

Prior to joining Game Show Network, Zaccario served as Vice President, ESPN Digital Media Sales and Marketing, where he oversaw the sales and marketing efforts for, ESPN 360, Mobile and ITV.  As a result of his leadership, ESPN's digital media properties experienced unprecedented revenue growth throughout his tenure.  Prior to his promotion in 2005, Zaccario served as the company’s Vice President, Emerging Media Sales, and Director of Customer Marketing. While there, he was in charge of the sales efforts associated with the launch of ESPN HD and ESPN’s video game division. In addition, he was also responsible for the development and sales of cross-platform marketing programs to some of the company’s largest clients.

Before joining ESPN, Zaccario held advertising sales posts at ABC Entertainment, ABC News, Raycom Sports and Katz Television, where he created a new department within the company to specifically handle syndication sales. 

Zaccario is a board member of the VAB (Video Advertising Bureau) and graduated from Colgate University with a Bachelor of Arts degree in Political Science.