Danielle DeLauro

Executive Vice President

Danielle DeLauro oversees VAB’s insights, research, member relations and growth, communications, marketing and finance divisions. She works directly with the CEO to determine VAB’s strategic vision, agenda and direction. Known as a problem-solver, Danielle tackles the most challenging initiatives at VAB and is constantly striving to evolve the organization to stay ahead of marketers’ needs.   

A strategist at heart, Danielle spent her career at major advertising agencies working directly with marketers, developing integrated media plans for a range of high-profile brands. Through this experience, she recognized a void in the industry and established VAB’s Strategic Insights division, a team dedicated to helping marketers make fully informed media decisions by providing actionable, unique intelligence about today’s video environments.

Danielle was named one of Advertising Age’s 40 Under 40, but is most proud of her two fearless and energetic young daughters, the left hook she throws at Title Boxing Club and, similar to George Costanza, her brief stint as a hand model. And of course, if she were to ever have any legal troubles, she would call Saul Goodman & Associates.

Danielle DeLauro serves as VAB’s executive vice president and oversees the insights, research, member relations and growth, communications, marketing and finance divisions. She works directly with the CEO to determine VAB’s strategic vision, agenda and direction.

Under her leadership, VAB launched the television industry’s first video campaign, featuring the founders of two successful data-driven, digital-native companies describing the impact TV advertising had on their businesses. DeLauro also established and built VAB’s Strategic Insights division, a team dedicated to helping marketers make fully informed media decisions by providing actionable, unique intelligence about today’s video environments.

Prior to joining VAB, she spent her career at advertising agencies developing integrated media strategies for a range of high-profile brands such as Lowe’s Home Improvement, Marriott International, Nestle Waters North America, Mars Inc., The Coca-Cola Company, Proctor & Gamble and Universal Pictures, among others.  Her work with CMOs and brand managers provides DeLauro with a unique perspective into how marketers think, the challenges they face and a strong understanding of how a brand is built. Her agency experience directly influences VAB’s work and overall philosophy of examining industry topics through a marketer’s lens.

 DeLauro, who was named one of Advertising Age’s 40 Under 40, frequently speaks at industry conferences on a wide range of topics, such as advances in data and media measurement as well as the current video landscape and future trends and innovations. She earned her Bachelor of Science degree in Marketing and Finance with honors from Fordham University and lives in Westchester, N.Y. with her husband and two daughters.