Karolina Guillen

Senior Insights Analyst

As a member of VAB’s Strategic Insights team, Karolina analyzes various data sets and trends to produce reports and custom analyses as resources for media industry professionals. She taps into her innate curiosity to better understand how consumers view video across multiple devices such as television, OTT, digital, mobile and social platforms.

In her previous media agency experience, Karolina challenged herself to think creatively and analytically as a buyer for movie industry clients, developing a thorough understanding of the many offerings available in the video landscape.

Inspired by "Dead Poets Society," Karolina strives to always look at life from more than one perspective, to understand that thoughts and ideas cannot always be measured (especially those from a loud Spanish background) and to always seize the day, especially when it comes to travel and petting all the dogs.