2023 Media and Marketing Training Resources
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Media and Marketing Training Resources

Bring you and your team up to speed on the latest in video, media and marketing strategies

Looking to brush up on the latest media trends, insights and opportunities?

This training guide offers a host of resources - reports, webinars, videos and podcasts to help you and your team stay up to date and be prepared for what’s ahead.

Marketing and Advertising Investment

Unsure of your marketing plans because of uncertainty caused by inflation?

In this VAB Marketer's Guide we share how marketers can successfully navigate this challenging consumer environment and explain 6 key marketing success strategies based on real-world examples and proven principles that brands can use during periods of economic stress.

Understand why Linear TV ads drive brand growth.

Need rationale for your investment recommendations? Looking to quantify what a linear TV campaign can deliver for your brand? This piece equips you with 5 ways linear TV delivers on critical brand needs like fueling the customer pipeline, inspiring trial, building brand loyalty and more.

Audience-Based Buying

Want to know why outcomes-obsessed marketers are investing more into audience-based buying?

The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. Whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, below you’ll find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully. Visit our Audience-Based Buying Insights Center to learn more.

Multicultural Marketing

Are you looking to learn more about multicultural marketing?

View our 12 Months of Multicultural Marketing Series created to tackle the most frequently asked questions on multicultural marketing. Each piece answers a question using fact-based insights that you can apply to your own marketing strategies.

Are you looking for ways to create strategies and campaigns that engage multicultural audiences?

Visit our Multicultural Marketing Resource Center filled with guides, reports, videos and infographics that offer education on the unique media consumption behaviors of Black, Hispanic, Asian, Indigenous American and LGBTQ+ consumers and provide marketers with tangible, actionable insights.

Convergent TV

Insights to help you plan, buy, and measure campaigns in a Converged TV world.  

View 4 original VAB Insights pieces, each answering a common question marketers have when developing Convergent TV campaigns

Video Streaming

Get a better understanding of how a streaming component will help deliver on business KPIs. 

To help inspire your success, we have collected 23 case studies across 15 different product categories such as automotive, CPG, retail, home appliance, pharmaceutical and financial. The case studies answer the most frequently asked questions about the ability of streaming campaigns to deliver business outcomes. You’ll also learn the eight best practices marketers are using in their streaming campaigns to drive this success.

 Get to know the emerging FAST ecosystem and its audience.

These 4 guides will quickly get you up to speed on what FASTs are, who is watching them, how they differ from AVOD and SVOD and what the advertising opportunity is for marketers.

- What is Free Ad Supported Streaming TV (FAST)?

- Who is the FAST viewer and how do they compare to other streamers?

- How do FASTs meet the 6 entertainment ‘need states’ for consumers?

- How can marketers harness the rapid growth of FAST?

The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023

In this piece, we’ve identified 15 must-know viewer behaviors, marketplace dynamics and trends that will impact how markets develop their strategies and campaigns in 2023.

You’ll learn this and more:

- The number of non-pay TV households vs. pay TV households

- How ad-supported streaming scale compares to paid subscriptions

- The fastest growing streaming platform

Metrics and Measurement

Stay inspired to explore modern TV Measurement Solutions.

In our quarterly Today's Innovations in Measurement series, we share collections of case studies across various product categories such as tech, CPG, automotive, insurance, B2B and more.

- Q1 2022: 13 real world case studies across 10 product categories

- Q2 2022: 15 Real World Case Studies Across 10 Product Categories

- Q3 2022: 18 Real World Case Studies Across 5 Product Categories

- Q4 2022: 8 real world case studies across 7 product categories

In cross-platform video measurement, should all impressions be treated equally?

This marketer's guide, You Oughta Know, shares why all impressions aren’t created equal & what it means for video measurement.

Direct-to-Consumer Strategies

Interested in learning how the fastest growing brands are achieving their success? What strategies are working for these hot DTC brands and how you can learn from their playbook for growth?

The Secret of My Success examines the winning marketing strategy that’s fueling 30 high-growth DTC brands across 20 categories.

Simplifying Terminology

Need help sorting through the new vocabulary of Web3?

To help keep you up to date with the latest vocabulary of Web3, we prepared this 9-page glossary with 50+ definitions. It is a useful reference for terms and concepts, but also provides insightful industry perspectives and future outlook.

Want to learn more about data and privacy?

Untangling Terminology Within Data, Identity & Privacy is a useful 8-page glossary simplifies the common data, identity & privacy terminology to help marketers and industry professionals stay up to date on common terms and concepts used across the industry.

For VAB Members Only: 

The Five Things You Need to Know Series

In these 20-minute sessions we’ll prepare you with the essential data, trends and insights you need to know as you navigate the marketplace. Our unique “marketer’s lens” means you’ll get an insider’s perspective on what advertisers are looking for when developing multiscreen strategies and buys.

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