2022 Media and Marketing Training Resources
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Media and Marketing Training Resources

Bring you and your team up to speed on the latest in video, media and marketing strategies

Looking to brush up on the latest media trends, insights and opportunities?

This training guide offers a host of resources - reports, webinars, videos and podcasts to help you and your team stay up to date and be prepared for what’s ahead.

Master the Keys of Modern Measurement

Conversations on the Current State & the Future of Modern Measurement

As part of our ongoing commitment to help marketers navigate the complexity of the new measurement landscape, we invite you to watch The State of TV Measurement Week, a VAB INSPIRE series. Through a series of conversations, equipped you with an understanding of the critical issues – and opportunities – within modern measurement. You’ll be empowered with the keys to understanding measurement that will unlock brand growth.

Marketing and Advertising Investment

Unsure of your marketing plans because of uncertainty caused by inflation?

In this VAB Marketer's Guide we share how marketers can successfully navigate this challenging consumer environment and explain 6 key marketing success strategies based on real-world examples and proven principles that brands can use during periods of economic stress.

Understand why Linear TV ads drive brand growth.

Need rationale for your investment recommendations? Looking to quantify what a linear TV campaign can deliver for your brand? This piece equips you with 5 ways linear TV delivers on critical brand needs like fueling the customer pipeline, inspiring trial, building brand loyalty and more.

Audience-Based Buying

Want to know why outcomes-obsessed marketers are investing more into audience-based buying?

Embracing change and innovation can be difficult. We’re here to help. The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. Whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, below you’ll find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully. 

Visit our Audience-Based Buying Insights Center to learn more.

Multicultural Marketing

Are you looking to learn more about multicultural marketing?

Visit our Multicultural Marketing Resource Center for information about opportunities in engaging audiences across various ethnicities. The center helps marketers develop inclusive marketing strategies. The guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.

Discover how to connect with the fastest growing multicultural segment in the U.S.  

In this short piece we’ll explain the importance and influence of Asian-Americans, why they are such a lucrative group for marketers and how brands can authentically connect with them.

Convergent TV

Insights to help you plan, buy, and measure campaigns in a Converged TV world.  

View 4 original VAB Insights pieces, each answering a common question marketers have when developing Convergent TV campaigns

Video Streaming

Get a better understanding of how a streaming component will help deliver on business KPIs. 

To help inspire your success, we have collected 23 case studies across 15 different product categories such as automotive, CPG, retail, home appliance, pharmaceutical and financial. The case studies answer the most frequently asked questions about the ability of streaming campaigns to deliver business outcomes. You’ll also learn the eight best practices marketers are using in their streaming campaigns to drive this success.

Metrics and Measurement

Stay inspired to explore modern TV Measurement Solutions.

View a collection of 15 case studies across 10 product categories such as tech, beverages, beauty and healthcare that take you step-by-step through how brands implemented their measurement solutions. You’ll see how these brands were able to use measurement to gain learnings on many common metrics and objectives.

Direct-to-Consumer Strategies

Interested in learning how the fastest growing brands are achieving their success? What strategies are working for these hot DTC brands and how you can learn from their playbook for growth?

The Secret of My Success examines the winning marketing strategy that’s fueling 30 high-growth DTC brands across 20 categories.

Simplifying Terminology

Need help sorting through the new vocabulary of Web3?

To help keep you up to date with the latest vocabulary of Web3, we prepared this 9-page glossary with 50+ definitions. It is a useful reference for terms and concepts, but also provides insightful industry perspectives and future outlook.

Want to learn more about data and privacy?

Untangling Terminology Within Data, Identity & Privacy is a useful 8-page glossary simplifies the common data, identity & privacy terminology to help marketers and industry professionals stay up to date on common terms and concepts used across the industry.

For VAB Members Only: 

The Five Things You Need to Know Series

In these 20-minute sessions we’ll prepare you with the essential data, trends and insights you need to know as you navigate the marketplace. Our unique “marketer’s lens” means you’ll get an insider’s perspective on what advertisers are looking for when developing multiscreen strategies and buys.

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