Simplify
Simplify

Turning complex data into clear takeaways

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

The VAB Top 10

Our Top 10 Charts of Q1

Quick-to-reference data and analysis on viewer engagement, video streaming, modern measurement solutions, ad transparency and more!

Top Online Content Destinations

Top Online Content Destinations
What is?

What is a Video Impression?

Understand the true value of video impressions and optimize your media buying strategy.


What is?

What is Brand Safety?

Learn how brand safety & suitability strategies are essential to maintaining a positive brand reputation and protecting a company’s revenue stream from losses that could be tied to inappropriate ad placements not aligned with a brand’s values and belief system.

Top Online Content Destinations

Top Online Content Destinations
Making Sense of Measurement

VAB’s New Advanced Measurement Solutions Directory

This new reference guide is here to help all within the video ecosystem simplify and provide clarity in measurement solutions. Learn more about the topline capabilities of these 14 inaugural partners and view case studies that showcase their effectiveness across a range of KPIs.

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Check out our extensive content library for the you need to make informed marketing and video strategy decisions.

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"TV is what anyone makes it to be. Video is what anyone makes it to be. Marketers have to start with the consumer and think about reach, attention, and impact."

Mike Law, US Chief Executive Officer, Carat USA

Advertising Week New York 2023

What is? & Glossary

What is the Digital Video Supply Chain?

Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts.

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Top Online Content Destinations
What is? & Glossary

What is Digital Ad Fraud

$84.2 billion in ad investment worldwide will be lost to fraud this year. We’re here to help protect your brand from legal, reputational and financial risk by giving you the tips and strategies you can use to mitigate ad fraud. You’ll also find over 40 definitions of important terms to educate yourself and facilitate conversations.


Making Sense of Measurement

What's the Deal with...?

A 5-part series on what you need to know about innovations and advancement in modern TV measurement.

Top Online Content Destinations

Top Online Content Destinations
Getting Started

Ready to grow your business?

Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.

You have questions. We have answers.

Get immediate access to our Insights library.

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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