MEASUREMENT DIRECTORY
VAB’s Advanced Measurement Solutions Directory - Now with 17 top measurement companies included GET THE UPDATE

VAB is at the center of the video marketing industry.

We empower you with fresh insights that build your brand.

You’ll find us leading the change to ensure a more transparent, accountable and business-growing marketplace.

Learn more about VAB

Trending Insights

View all
GLOSSARY
New Glossary: Multiscreen TV Advertising Terminology - Created with US MVPDs
NEXTGEN TV (ATSC 3.0)
What is NextGen TV? Answers to three common questions on ATSC 3.0, the latest technology in Broadcast TV
UPDATE: MEASUREMENT DIRECTORY
A streamlined guide to help marketers learn more about 17 advertising measurement solutions available today
INSIGHTS HUBS
VAB Insights Hub
Explore our 12 curated destinations on streaming, attribution, case studies and more.
GRAB & GO CHARTS AND SLIDES
10 Acts of Attention By a Moviegoer
Quickly grab our most popular charts and slides for your next presentation or pitch
Question of the Week
10 Acts of Attention By a Moviegoer
Answering a new industry question each week

VAB In Action

View all
VideoNuze CTV x AI Preview 2025

VideoNuze CTV x AI Preview 2025

VAB at VideoNuze CTV x AI Preview 2025! Jason Wiese, moderates 'How AI is Influencing CTV’s Effectiveness'
VAB at The Beet Retreat - San Juan 2025!

VAB at The Beet Retreat - San Juan 2025!

VAB President & CEO Sean Cunningham at the Beet.TV Retreat!
A Fast Take on Cord-Cutting with Ampersand
A Fast Take on Cord-Cutting with Ampersand

Natasha Sinagoga, Ampersand's VP of Local Sales, gives a quick rundown...
Winning Hearts & Minds: How Premium Video Enables Brands to Connect and Engage With Customers
Winning Hearts & Minds: How Premium Video Enables Brands to Connect and Engage With Customers

VAB's Leah Montner-Dixon dives into why emotional engagement is the ne...
TV advertising drives brand results: Here’s what the numbers say
TV advertising drives brand results: Here’s what the numbers say

VAB President & CEO Sean Cunningham speaks to Marketing Dive about how...
VAB at Advertising Week New York!
VAB at Advertising Week New York!

Watch Advertising Week NY 2024 On-Demand! View our lineup of thought-p...
MarTech 360: How Marketers Can Capitalize on CTV and Retail Media Networks
MarTech 360: How Marketers Can Capitalize on CTV and Retail Media Networks

VAB's Kailyn Hartmann shares five ways marketers can conquer the "new-...
VAB's Ben Vandegrift at TVOT NYC!
VAB's Ben Vandegrift at TVOT NYC!

Ben Vandegrift moderates "Video Is a Full-Funnel Solution".
VAB In The News
  • Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising
    Ad Tech Daily
  • Major U.S. MVPDs Agree on Definitions for Key Multiscreen TV Advertising Terms
    tvtech
  • In A Complicated World, Distributors Want To Change The Way We Talk About TV
    TVREV
  • As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value
    EMARKETER
  • ITVT announces TV of Tomorrow Show 2025 in San Francisco
    TheDesk.net
  • Streaming vs. Linear TV: Who Wins NFL Viewership Battle?
    Investors Hangout

Be an Insider. Subscribe to our newsletter.

Get VAB updates right in your inbox.

SUBSCRIBE
...

VAB Insights library

Dive into our collection of over 300 original reports, inspired by questions from marketers just like you. Whether you’re seeking answers to your marketing stategy questions or curious about the latest industry trends, come explore with us.

Go to Insights Library
JUST RELEASED!

TV Spend Report by Industry: Full Year 2024

VAB Member Exclusive — Your guide to national TV spending strategies

Learn More
Fast Facts
TV Spend Report by Industry: Full Year 2024

You have questions. We have answers.

Get immediate access to our Insights library.

Get Access
Task Force Logo
Together. Changing the way we measure TV.
Learn More
Insights Hubs
Explore VAB Insights Hubs
12 curated destinations on streaming,attribution, case studies and more.
Explore
Insights Hubs
VAB Webinar Hub
Learn from inspiring conversationswith industry leaders.
Watch now
Insights Hubs
Fresh perspectivesand hot takes
Check out our blog VAB Voices
Start Learning

Trusted by

Dentsu Aegis
Disney_Plus
Horizon
Hulu
Mediacom
NBCUniversal
Paramount_Plus