Igniting Intent and Action Along the Consumer Journey
So often, the talk is on awareness or outcomes, but in this session, we will talk about the critical middle part of the customer journey. The middle of the funnel cultivates brand engagement, consideration and intent – all crucial elements in driving final outcomes. We’ll also inspire audience by demonstrating the out-sized impact of multiscreen TV in delivering those mid-funnel metrics. Our audience will learn how marketers are building - and measuring - ad engagement / consideration / action / intent through multiscreen TV.
Session Takeaways:
- Understand the Importance of the Mid-Funnel: Learn how brand engagement, consideration, and intent are critical drivers in the customer journey, leading to final outcomes.
- Discover the Power of Multiscreen TV in driving consideration: See the significant impact multiscreen TV has on delivering mid-funnel metrics and driving consumer action.
- Learn How to Build and Measure Engagement: Gain insights into how marketers effectively build and measure ad engagement, consideration, and intent through multiscreen TV strategies.
What’s the Score?
Sports programming is a massive audience reach opportunity for advertisers, but with the changing dynamics of sports rights and subsequent fragmentation among platforms, how can advertisers properly measure their reach? We’ll talk key strategies in cross-platform measurement in sports & what new innovations marketers are using to quantify their scale, but also their impact across video channels like linear, digital, CTV and social.
Session Takeaways:
- Navigating Fragmentation in Sports Advertising: Learn how to effectively measure audience reach across the evolving landscape of sports programming and platforms.
- Key Strategies in Cross-Platform Measurement: Discover essential techniques for accurately assessing reach and impact across linear, digital, CTV, and social channels.
- Innovative Approaches to Quantifying Impact: Explore the latest innovations marketers are using to measure both scale and impact in sports advertising across multiple video channels.
CTV and Retail Media 2.0
Last year’s VAB panel “CTV and Retail Media” was a top 10 panel at AWNY. We’re back to share updated strategies and innovations on how brands are using the powerful combination of CTV and Retail Media Networks to drive critical mid-journey outcomes like ad engagement, brand consideration, intent and actions taken.
Session Takeaways:
- Updated Strategies in CTV and Retail Media: Discover the latest approaches brands are using to drive key mid-journey metrics through CTV and retail media.
- Discover the Power of Multiscreen TV in driving consideration: Learn how to enhance ad engagement, brand consideration, and consumer intent using innovative CTV and retail media tactics.
- Learn How to Build and Measure Engagement: Gain valuable takeaways from one of AWNY’s top 10 panels, now with fresh insights and proven strategies for 2024.
Harnessing the Power of 1st Party Data
In this session, we’ll talk innovative applications of 1st party data - how brands are achieving successful results by harnessing and utilizing their best customer intelligence, their first-party data. You’ll see how brands are navigating signal loss by developing new ways and using new technologies to identify and target consumers in a privacy-minded ways.
Session Takeaways:
- Innovative Uses of 1st Party Data: Learn how brands are leveraging their first-party data to drive successful marketing outcomes.
- Navigating Signal Loss: Discover new technologies and strategies for identifying and targeting consumers amidst the challenges of signal loss.
- Privacy-Minded Consumer Targeting: Explore how brands are balancing effective targeting with privacy considerations using cutting-edge approaches.
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