You can trust that each and every piece of content we produce is
Everything we produce is told from a fresh perspective through custom analysis.
We utilize only the highest quality sources and pride ourselves on transparency, including a detailed source line in every chart.
Beyond the data, (and there’s plenty!) we provide you with actionable takeaways on how this can inform your marketing plan.
At the heart of every data-driven story is a real-world industry issue that we tackle
Simplifying the Complex
We cut through the industry jargon and distill our storytelling through data to strengthen your marketing plans.
We look at questions and topics in new ways, offering you a unique perspective as you develop your marketing strategy.
Our strategists and analysts possess agency backgrounds so they understand what information brand marketers and media strategists are looking for.
Our team presents a variety of professional and life experiences, bringing you unique perspectives that result in sharper insights.
You have questions. We have answers.
Get immediate access to our Insights library.
We are known for our original, first-class marketer guides, videos, and reports widely used throughout the industryLearn more
Meet Our Team
VAB is an experienced group of marketing-focused thinkers and creators with an ever-curious spirit at our coreLearn more
We are an insights-driven organization dedicated to helping brand leaders make fully informed media decisionsLearn more