Our Insights Approach

What Makes VAB Insights Different?

Very simply, VAB Insights are told from a true marketer’s perspective to be most helpful, inspiring and actionable to marketers

1.

Answer a Question

It all starts with a question. We tackle your toughest marketing topics and challenge traditional thinking to keep you one step ahead.

2.

Research

Using data as our north star, we approach each topic from a marketer perspective with stats, not hype, driving our approach. We ground every answer in facts, ensuring we focus on driving results today.

3.

Synthesize and Tell the Story

We offer industry-first custom analysis and original studies to uncover unique insights, providing you with a fresh, innovative approach.

4.

Give you Actionable Insights

We create data-driven stories that provide you with clear and actionable takeaways to inspire you to develop new marketing strategies to drive business growth.

Approach animation
Approach animation
Approach animation
Approach animation

You can trust that each and every piece of content we produce is

Original

Everything we produce is told from a fresh perspective through custom analysis.

Unbiased

We utilize only the highest quality sources and pride ourselves on transparency, including a detailed source line in every chart.

Action-oriented

Beyond the data, (and there’s plenty!) we provide you with actionable takeaways on how this can inform your marketing plan.

Relevant

At the heart of every data-driven story is a real-world industry issue that we tackle

Simplifying the Complex

We cut through the industry jargon and distill our storytelling through data to strengthen your marketing plans.

Inspirational

We look at questions and topics in new ways, offering you a unique perspective as you develop your marketing strategy.

Client-ready

Our strategists and analysts possess agency backgrounds so they understand what information brand marketers and media strategists are looking for.

Multiple POVs

Our team presents a variety of professional and life experiences, bringing you unique perspectives that result in sharper insights.

Trusted by

AMC
Ampersand
Boxed
DiscoveryCh
Disney-ABC
Essence
GroupM
Horizon
Hulu
Marketing Arch
NBCUniversal
NCM
NYI
Omnicom
Publicis
TVSq
Target
Tatari
Touch of Modern
Univision

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Insights Library

We are known for our original, first-class marketer guides, videos, and reports widely used throughout the industry

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Meet Our Team

VAB is an experienced group of marketing-focused thinkers and creators with an ever-curious spirit at our core

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About us

We are an insights-driven organization dedicated to helping brand leaders make fully informed media decisions

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