Explore Our Insights Hubs

9 curated destinations for data and insights.

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Streaming Video Resources
The explosive growth in video streaming means more choices for marketers when developing their video ad campaigns. Keep yourself up to speed on the latest consumption stats, trends and advertising opportunities.
Multiscreen TV Attribution Resources
Learn from the winning marketing strategies of brands who utilized a variety of premium video platforms (linear TV, data-driven linear, AVOD, CTV and more) to achieve full-funnel outcomes, ranging from incremental reach to favorability to website visits and sales.
Fast Answers to Your Marketing Questions
Data-backed, concise answers and sharp insights on 35 (and growing!) of the most commonly asked questions about marketing strategy.
Case Study Corner
Whether you're looking to utilize new measurement solutions or add video ad platforms like OTT, CTV or other streaming, this collection of case studies will step you through what each brand's challenge was, the specific solution they applied and the result.
Upfront Planning Resources
These resources are designed to keep you informed on topics like convergent TV, cross-platform measurement, audience-first buying strategies and multicultural marketing.
Small Business Marketing Resources
Explore the winning marketing strategies small and medium-sized business are employing to achieve a range of KPIs. Get inspired by several case studies and analyses showing how they proved success.
DEIB Marketing Resources
These guides, reports, videos and infographics will prepare and inspire you to create authentic and business-driving strategies that engage diverse audiences.
Audience-Based TV Buying Resources
These VAB Insights share data, analysis and insights to help reimagine how you plan, buy, measure or sell multiscreen TV campaigns.
Political Marketing Resources
Political ad spend in the U.S. is projected to hit an all-time high of 15 billion in 2024. With election season well underway, we’ve curated the insights to keep you informed over the next several months.

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