Explore Our Insights Hubs

These resources are designed to keep you informed on topics like convergent TV, cross-platform measurement, audience-first buying strategies and multicultural marketing.

Learn from the winning marketing strategies of brands who utilized a variety of premium video platforms (linear TV, data-driven linear, AVOD, CTV and more) to achieve full-funnel outcomes, ranging from incremental reach to favorability to website visits and sales.

VAB glossaries and overviews of important topics within advertising, marketing, media and television.

Whether you're looking to utilize new measurement solutions or add video ad platforms like connected TV (CTV), this collection of case studies will walk you through what each brand's challenge was, the specific solution they applied and the result.

We believe in modern TV measurement. Find all of our video measurement related Insights, webinars, news and speaking engagements in one place.

These VAB Insights share data, analysis and insights to help reimagine how you plan, buy, measure or sell multiscreen TV campaigns.

Explore the winning marketing strategies small and medium-sized business are employing to achieve a range of KPIs. Get inspired by several case studies and analyses showing how they proved success.

These guides, reports, videos and infographics will prepare and inspire you to create authentic and business-driving strategies that engage diverse audiences.

Political ad spend in the U.S. is projected to hit an all-time high of 15 billion in 2024. With election season well underway, we’ve curated the insights to keep you informed over the next several months.

We believe in a transparent, accurate and competitive video advertising marketplace. Find clear answers to questions our industry is asking about transparency and brand safety, related content, news and more.

Data-backed, concise answers and sharp insights on 35 (and growing!) of the most commonly asked questions about marketing strategy.