Explore Our Insights Hubs

Learn from the winning marketing strategies of brands who utilized a variety of premium video platforms (linear TV, data-driven linear, AVOD, CTV and more) to achieve full-funnel outcomes, ranging from incremental reach to favorability to website visits and sales.

Data-backed, concise answers and sharp insights on 35 (and growing!) of the most commonly asked questions about marketing strategy.

Whether you're looking to utilize new measurement solutions or add video ad platforms like OTT, CTV or other streaming, this collection of case studies will step you through what each brand's challenge was, the specific solution they applied and the result.

These resources are designed to keep you informed on topics like convergent TV, cross-platform measurement, audience-first buying strategies and multicultural marketing.

Explore the winning marketing strategies small and medium-sized business are employing to achieve a range of KPIs. Get inspired by several case studies and analyses showing how they proved success.

These guides, reports, videos and infographics will prepare and inspire you to create authentic and business-driving strategies that engage diverse audiences.

These VAB Insights share data, analysis and insights to help reimagine how you plan, buy, measure or sell multiscreen TV campaigns.

Political ad spend in the U.S. is projected to hit an all-time high of 15 billion in 2024. With election season well underway, we’ve curated the insights to keep you informed over the next several months.

We believe in a transparent, accurate and competitive video advertising marketplace. Find clear answers to questions our industry is asking about transparency and brand safety, related content, news and more.