VAB Insights Hub

Upfront Planning Resources

Through Upfront season, marketers are making important decisions about their video investment strategy. Below you’ll find a curated a list of resources designed to keep you informed on topics like convergent TV, cross-platform measurement, audience-first buying strategies and multicultural marketing.

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Achieving Business Outcomes

How do I know my TV campaign will help deliver on my business outcomes? How have brands used multiscreen TV to drive full-funnel KPIs?

Measuring Campaigns

How should I think about measuring my campaigns? Are there new methodologies I should consider?

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