VAB Insights Hub

Upfront Planning Resources

Through Upfront season, marketers are making important decisions about their video investment strategy. Below you’ll find a curated a list of resources designed to keep you informed on topics like convergent TV, cross-platform measurement, audience-first buying strategies and multicultural marketing.

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Marketing Resolutions Achieving Business Outcomes Quality, Brand Safety, Ad Fraud and Transparency Convergent TV Measuring Campaigns Targeting Diverse and Lucrative Audiences Competitive Landscape

Achieving Business Outcomes

How do I know my TV campaign will help deliver on my business outcomes? How have brands used multiscreen TV to drive full-funnel KPIs?

Laugh, Cry, Share, Buy

NGL, Gen Z stans streaming. See how premium video gives them all the feels – much more than TikTok, Instagram, Snap and others – and why that means big business for advertisers.
25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.
How can TV build buzz and interest for my brand online?

Through VAB’s decade-long studying of what drives business outcomes across the purchase funnel, we explore how brands are using TV campaigns to further build their online presence.
Is a TV campaign right for my business?

Answering Questions Marketers Have on How TV Drives Outcomes
Can I prove TV has a measurable financial impact on my business?

Answering Questions Marketers Have on How TV Drives Outcomes
Let's Get Down To Business

How Brand-Building Drives Outcomes for Innovative B2B Advertisers.
Let it Grow

How Brand-Building Drives Outcomes for Innovative B2B Advertisers.
What are the 7 Key Reasons Advertisers Launch TV Campaigns?

See how brands are successfully leveraging the key benefits of TV campaigns to drive business results
Shortening the Path to Purchase

Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance
Stream On

23 real-world case studies highlighting how video streaming drives brand success

Measuring Campaigns

How should I think about measuring my campaigns? Are there new methodologies I should consider?

Advanced Measurement Solutions Directory

This guide provides clarity on the topline capabilities of measurement solutions in the video ecosystem today. It features the capabilities of 14 inaugural partners and several case studies showcasing their effectiveness across a range of KPIs.
What’s the Deal with Viewership Data Collection?

Learn more about the most common ways data is collected, the metrics used in cross-platform video measurement and how to ‘future-proof’ your measurement plans.
What’s the Deal with Identity?

Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.
What’s the Deal with Engagement?

Answers to the most commonly-asked questions about measuring ad engagement, from the factors that increase it to the new metrics helping marketers better quantify it and its impact on a campaign.
What’s the Deal with Outcomes?

Answers to the most commonly-asked questions about measuring ad outcomes. Learn the ideal components to measuring them, common examples, best practices and lots more.
What’s the Deal with What’s Next in Measurement?

View 5 future trends within video advertising measurement that will empower marketers to measure the impact of their multiscreen TV campaigns more effectively.
You Oughta Know

Why All Impressions Aren’t Created Equal & What It Means for Video Measurement

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