What’s the Deal with Identity?

Identity is the ability to recognize an individual viewer’s (or HH’s) characteristics, viewing behaviors, purchase behaviors and other defining lifestyle characteristics.

In a time when marketers have more choices than ever, we’re here to help you make sense of modern video measurement by answering common questions.

You'll get answers to these questions: 

1. What are the common types of identifiers?
2. What are identity graphs and identity resolutions?
3. How should privacy be factored into identity solutions?
4. What are data clean rooms and what role do they play in measurement?
5. What should I ask my advertising partners when it comes to identity?
6. What are Universal IDs and what do they do?

Want More Measurement Insights? 

Our 5-part “What’s the Deal with?” series is here to simplify and clarify five key areas of measurement so you can make the most informed decisions: 

• What’s the Deal with Viewership Data Collection?
• What’s the Deal with Engagement?
• What’s the Deal with Outcomes?
• What’s the Deal with What’s Next?

Here's a Sneak Peek: