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TV Measurement, Simplified: Why Audience Targeting Leads to Actionable Outcomes
This conversation will explore how a shared audience framework can simplify activation and reporting while helping marketers move from measurement to meaningful, outcome-based action.
Upcoming Webinars
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The State of TV Measurement 2026 | Executive Leadership Rountables
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The Power Advantage for Marketers: Maximizing Impact Without Sacrificing Scale
February 2026
Beyond the Scroll: How TV Supercharges Social Campaigns for Emerging Brands
December 2025
The Power Play: Unlocking Consumer Insights to Win in Women's Sports Marketing
September 2025
Precision in Motion: Unlocking Smarter Audiences in CTV
August 2025
The State of TV Measurement 2025 | Executive Leadership Rountables
JUNE 2025
Mastering CTV in 2025
NOV 2024
Unlocking the Power of Data Enrichment for Media
OCT 2024
Optimizing Political Messaging with Emotional Insights: Using innovative biometric data to impact strategies
SEPT 2024
What Marketers Need to Know About 2024 CTV Advertiser Priorities
AUG 2024
The State of TV Measurement 2024 | Executive Leadership Rountables
SPOTLIGHT SERIES / May 2024
Revolutionizing CTV with Custom AI Algorithms: Driving Performance with Premium CTV Publishers
SPOTLIGHT SERIES / April 2024
Mastering the Art: Optimizing Marketing Impact with Premium Video
SPOTLIGHT SERIES / April 2024
The State of Streaming: What's New, Now and Next
MARCH 2024
Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem
NOVEMBER 2023
Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach
NOVEMBER 2023
Why a 'One Audience' Strategy is Now an Advanced Advertising Imperative
AUG 2023
The State of TV Measurement 2023 | Executive Leadership Rountables
JULY 2023
Unlocking Brand Growth with Audience-Based TV Buying
June 2023
How TV Advertising Grows Brands | Real-world analyses and case studies proving the full-funnel impact of TV
APRIL 2023
Demystifying clean rooms for tv
April 2023
Spotlight on Streaming | Executive Roundtable Series
AUGUST 2022
The State of TV Measurement 2022 | 5 Days of Conversations
Q2 2022
Measurement Innovation Series Q2 | 5 Days of Education, Insights and Inspiration on Modern Measurement
MAY 2022
Convergent TV Week | 3 Conversations Full of Insights and Inspiration on Convergent TV
Q1 2022
Measurement Innovation Series Q1 | 5 Days of Education, Insights and Inspiration on Modern Measurement
MARCH 2022
The Power of Search as a Signal - and Alternative Currency - for Advertisers
MARCH 2022
Inside the Measurement Agenda: The Agency Perspective
December 2021
Adapting to a Converged TV World
October 2021
8 Best Practices For Driving Business Success With Your Streaming Video Campaignsd
Sep 2021
Attribution & Outcomes week | 5 Days of Education, Insights and Inspiration to Help Drive Business Success
August 2021
Delayed Adulthood: Why Younger Generations are achieving key milestones later in life
August 2021
Guidance and Solutions for Marketers in Adopting an Audience-First TV Buying Approach
June 2021
VAB IMPACT Diversity Leadership Summit