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The State of TV Measurement 2024

Following the insightful discussions from our 2022 and 2023 series, we are bringing you this 2-part discussion of candid conversations and expert perspectives to empower marketers with the important trends, insights and actions they can take today to future-proof their measurement roadmap for tomorrow.

Upcoming Webinars

  • The State of TV Measurement 2024 | Tuesday, August 13 | 12:00-12:25pm ET
    Igniting Growth through Modern Solutions: Your Roadmap to Measurement Innovation
    Register Now
  • The State of TV Measurement 2024 | Tuesday, August 20 | 12:00-12:25pm ET
    From Tech to Tools: How to Win at Measurement Through Identity
    Register Now
SPOTLIGHT SERIES / May 2024
Revolutionizing CTV with Custom AI Algorithms: Driving Performance with Premium CTV Publishers
SPOTLIGHT SERIES / April 2024
Mastering the Art: Optimizing Marketing Impact with Premium Video
SPOTLIGHT SERIES / April 2024
The State of Streaming: What's New, Now and Next
MARCH 2024
Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem
NOVEMBER 2023
Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach
NOVEMBER 2023
Why a 'One Audience' Strategy is Now an Advanced Advertising Imperative
THE STATE OF TV MEASUREMENT / AUGUST 2023
The Future of Video Measurement: Harnessing Innovation to Grow Your Brand or Business
THE STATE OF TV MEASUREMENT / AUGUST 2023
Currency Evolution: The Shift to a Multi-Currency Landscape and the Opportunities for Marketers
THE STATE OF TV MEASUREMENT / AUGUST 2023
The State of Modern Video Measurement in 2023
JULY 2023
Unlocking Brand Growth with Audience-Based TV Buying
June 2023
How TV Advertising Grows Brands | Real-world analyses and case studies proving the full-funnel impact of TV
APRIL 2023
Demystifying clean rooms for tv
SPOTLIGHT ON STREAMING / APRIL 2023
State of Streaming in 2023
SPOTLIGHT ON STREAMING / APRIL 2023
Future Outlook and Innovation on Streaming
SPOTLIGHT ON STREAMING / APRIL 2023
Streaming Opportunities for Advertisers
MEASUREMENT INNOVATION SERIES / Q4 2022
Strength in CTV Targeting
MEASUREMENT INNOVATION SERIES / Q3 2022
2022 BET Awards & Beyond: A More Representative Approach to Audience Measurement at Tentpole Events
The State of TV Measurement Week / AUGUST 2022
Modern Measurement Executive Round Table
The State of TV Measurement Week / AUGUST 2022
Measurement & Currency
The State of TV Measurement Week / AUGUST 2022
Data Collection
The State of TV Measurement Week / AUGUST 2022
Identity Resolution & Data Privacy
The State of TV Measurement Week / AUGUST 2022
Innovation in Regional & Local Measurement
MEASUREMENT INNOVATION SERIES / Q2 2022
Power of the Platform: Using ACR Data To Target and Quantify Audiences and Campaigns
MEASUREMENT INNOVATION SERIES / Q2 2022
No More Saying the S-Word (Silos)
MEASUREMENT INNOVATION SERIES / Q2 2022
Leveraging All Platforms to Win Over Latinx Audiences in Beauty
MEASUREMENT INNOVATION SERIES / Q2 2022
The Power of Connected TV Advertising
CONVERGENT TV WEEK / MAY 2022
Opportunities for Marketers in Convergent TV
CONVERGENT TV WEEK 2022 / MAY 2022
The Balancing Act: Reach and Frequency in a Convergent TV World
CONVERGENT TV WEEK 2022 / MAY 2022
Mastering the Mix: Advertising in the Age of Converged TV
MEASUREMENT INNOVATION SERIES / Q1 2022
Unlocking Cross-Platform TV Measurement - The One-Two Punch of Combining Independent Global Ad Serving & Measurement at Scale
MEASUREMENT INNOVATION SERIES / Q1 2022
How Pursuit Channel Drove Automotive Win with Comscore TV
MEASUREMENT INNOVATION SERIES / Q1 2022
Data-Driven TV: Optimizing Frequency and Conversions to Boost ROAs
MEASUREMENT INNOVATION SERIES / Q1 2022
You Need to Measure Lift and Reach if You Want to Understand Brand Impact
MEASUREMENT INNOVATION SERIES / Q1 2022
How to Achieve Holistic Measurement with Omniscreen Strategies
MARCH 2022
The Power of Search as a Signal -- and Alternative Currency -- for Advertisers
MARCH 2022
Inside the Measurement Agenda: The Agency Perspective
December 2021
Adapting to a Converged TV World
October 2021
8 Best Practices For Driving Business Success With Your Streaming Video Campaignsd
Attribution & Outcomes Week / September 2021
Defining a New Currency for Cross-Platform TV Measurement and Attribution
Attribution & Outcomes Week / September 2021
Unpacking the Efficacy of OTT for Outcome-Based Local TV Advertising
Attribution & Outcomes Week / September 2021
Quantifying Impact: A Case Study in Measuring Success of TV and Digital Advertising Through Cross Platform Attribution
Attribution & Outcomes Week / September 2021
How Speaking the Language of Data Will Drive Success for Addressable TV
Attribution & Outcomes Week / September 2021
Defining he Secrets Behind the Success of the Fastest Growing DTC Brands
August 2021
Delayed Adulthood: Why Younger Generations are achieving key milestones later in life
August 2021
Guidance and Solutions for Marketers in Adopting an Audience-First TV Buying Approach
June 2021
VAB IMPACT Diversity Leadership Summit
Audience-Based Buying week / May 2021
An Insider's Look at the Industry's Shift to Audience-Based Buying
Audience-Based Buying week / May 2021
Moving TV Forward: Audience Based Buying with the AND Platform, an Ampersand & VAB INSPIRE Webinar
Audience-Based Buying week / May 2021
Precision + Performance to Drive Impact, an A+E Networks & VAB INSPIRE Webinar
VAB INSPIRE: Online Webinar Learning Series / Winter 2021
Sea Change: Custom Research on the Latest Video Streaming Behaviors and Trends
VAB INSPIRE: Online Webinar Learning Series / Winter 2021
Do the Right Thing: The Business Impact of Multicultural Marketing
VAB INSPIRE: Online Webinar Learning Series / Winter 2021
The Halo Effect: TV as a Growth Engine
VAB INSPIRE: Online Webinar Learning Series / Winter 2021
Audience Migration: How to Unlock $4 trillion in Consumer Spending
VAB INSPIRE: Online Webinar Learning Series / Winter 2021
Realize the Power of Cross-Platform TV Advertising: Exploring the Roles of Measurement, Outcomes & Audience in the New Wave of TV
VAB INSPIRE: Online Webinar Learning Series / Winter 2021
The Power of Storytelling: Using Data to Communicate with Greater Impact
VAB INSPIRE Summer 2020
Streaming Trends and Insights
VAB INSPIRE Summer 2020
Proving Impact with Political Attribution
VAB INSPIRE Summer 2020
Viewer Preferences for Live Sports
VAB INSPIRE Spring 2020
Video Viewing in the Time of COVID-19 in partnership with Xandr
VAB INSPIRE Spring 2020
Right Message, Right Time in partnership with Ampersand
VAB INSPIRE Spring 2020
Should I Continue to Advertise During This Time of Economic Uncertainty?
VAB INSPIRE Spring 2020
Should I Continue Advertising on TV During This Crisis? In partnership with Cadent
VAB INSPIRE Spring 2020
Explore the Nuances of Consumer and Media Behavior During the Time of COVID-19 in partnership with NY Interconnect
VAB INSPIRE Spring 2020
The Impact of Second-Screen Behavior and Capitalizing on the Growth of Social Media