WATCH NOW! Webinar: Adapting to a Converged TV World
VAB Leading Conversations

Webinar: Adapting to a Converged TV World

A webinar with TVSquared

Watch the discussion with TVSquared’s Bob Ivins and VAB’s Jason Wiese on how advertisers are adapting converged TV strategies to reach and engage with their total TV audience.

Hear about:

  • TVSquared’s latest report, “The State of Converged TV: A Look at Global Trends & Adoption”—featuring insights from nearly 1,000 buyers—and VAB’s "Stream On" report, which highlights 20+ case studies on the role of CTV in today's video mix
  • Real-world examples that showcase streaming’s ability to drive incremental reach, outcomes and awareness
  • Proven best practices and strategies to maximize your converged TV campaigns in 2022 and beyond


Jason Wiese

VAB SVP, Director of Strategic Insights

Bob Ivins

TVSquared Chief Strategic Officer

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