VAB Leading Conversations
Webinar: Adapting to a Converged TV World
A webinar with TVSquared
Watch the discussion with TVSquared’s Bob Ivins and VAB’s Jason Wiese on how advertisers are adapting converged TV strategies to reach and engage with their total TV audience.
- TVSquared’s latest report, “The State of Converged TV: A Look at Global Trends & Adoption”—featuring insights from nearly 1,000 buyers—and VAB’s "Stream On" report, which highlights 20+ case studies on the role of CTV in today's video mix
- Real-world examples that showcase streaming’s ability to drive incremental reach, outcomes and awareness
- Proven best practices and strategies to maximize your converged TV campaigns in 2022 and beyond
VAB SVP, Director of Strategic Insights
TVSquared Chief Strategic Officer
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