Watch the discussion with TVSquared’s Bob Ivins and VAB’s Jason Wiese on how advertisers are adapting converged TV strategies to reach and engage with their total TV audience.

Hear about:

• TVSquared’s latest report, “The State of Converged TV: A Look at Global Trends & Adoption”—featuring insights from nearly 1,000 buyers—and VAB’s "Stream On" report, which highlights 20+ case studies on the role of CTV in today's video mix
  
• Real-world examples that showcase streaming’s ability to drive incremental reach, outcomes and awareness
  
• Proven best practices and strategies to maximize your converged TV campaigns in 2022 and beyond

SPEAKERS

Jason Wiese

VAB SVP, Director of Strategic Insights

Bob Ivins

TVSquared Chief Strategic Officer