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What’s the Deal with Viewership Data Collection?

Part 1 of a 5-part series that will provide you with clear and straightforward answers to the most asked questions about video measurement. Learn how recent innovations can help you to plan, buy and measure campaigns more effectively.

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MarketWatch: These Are the Top Streaming Trends Impacting Marketing Plans in 2023

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The traditional notion of what TV is no longer applies. We share the modern, expanded definition of TV, rooted in how consumers define it.

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What’s the Spread? Understanding the Impact of Streaming Exclusivity on NFL Viewership

Data and analysis comparing the NFL viewership of streaming-only games vs. those on linear TV

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Marketer's Guide

25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.

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MarTech360 Interview With Sean Cunningham, VAB President and CEO

MarTech360 Interview With Sean Cunningham, VAB President and CEO

VAB President and CEO Sean Cunningham sits down with MarTech360 to share more about how VAB is working with industry partners to achieve more transparent, accurate and modern TV measurement.

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25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel

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Marketer's Guide
25 Ways TV Grows Brands

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Marketer FAQ
How can I drive in-store traffic with streaming?
How can I drive in-store traffic with streaming?

2 case studies showing how brands drove in-store traffic using a streaming video ad campaign.
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How can I make an impact on a local level with streaming?
How can I make an impact on a local level with streaming?

5 case studies showing how brands made an impact on a local level using a streaming video ad campaign.
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How do I use streaming video to boost sales?
How do I use streaming video to boost sales?

3 case studies showing how brands boosted sales using a streaming video ad campaign.
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How do I use streaming to extend the reach of my video campaign beyond linear TV?
How do I use streaming to extend the reach of my video campaign beyond linear TV?

5 case studies showing how brands extended their reach using a streaming video ad campaign.
Marketer's Guide
25 Ways TV Grows Brands
25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel
Fast Facts
TV Upfront Historical CPMs
TV Upfront Historical CPMs

For VAB members-only, historical broadcast and cable CPMs
What Is? & Glossary
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What is TV?

The modern consumer's definition of TV
Making Sense of Measurement
What’s the Deal with Viewership Data Collection?
What’s the Deal with Viewership Data Collection?

Part 1 of a 5-part series on video measurement
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Together. Changing the way we measure TV.
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