Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.Learn more
What Is Audience-Based Buying?
This 4-page read tells you what you need to know as you talk to clients or consider evolving your own buying approach. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.View Here
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.Learn more
Beyond the Headlines: The State of TV Today and Opportunities of Tomorrow
What you need to know about TV's ability to drive business growth today and how you can set your brand up to sustain that growth tomorrow.View Here
VAB provides innovative thinking to make a lasting impact on your brand’s growth.Learn more
Unlocking the $4 Trillion Opportunity
Immediate business growth lies within a consumer segment most brands are not targeting. Adults over 50 represent nearly half the adult population and represent 4 out of every 10 dollars spent in the U.S. We’re providing quick and insightful answers to 4 of the most frequently asked questions about the lucrative opportunity of adults 50+.View Here
Ageism in Media Buying: The $4 Trillion Missed Opportunity
AW360 Op-Ed by Danielle DeLauro, VAB, EVPLearn More
VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
Beyond the Headlines
The State of TV Today and the Opportunities of TomorrowView Now
The Latest Insights
Unlocking the $4 Trillion Opportunity – Engaging Adults 50+
Answering your FAQs with our Insights
Lessons Brands Can Learn From The Impact of Presidential Election Ad Spending
An Attribution Analysis