Nielsen largely stopped visiting its panelists homes to make sure they were still properly participating because of the pandemic.

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Welcome to TV

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#StopAsianHate - A stand against hate and violence

As leaders in the industry, we stand with AIMM and are speaking up against this national wave of anti-Asian discrimination as every person should feel safe in their own homes, their workplaces and in our communities. No person should be invisible in our society. We pledge to shine a light on this issue and the AAPI community through conversation, education, & insights. VAB is proud to raise the voices within this community and work with our peers in the industry to effect real change. We believe diversity should be what brings us closer and makes us stronger for a better future.

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Beyond the Headlines: The State of TV Today and the Opportunities of Tomorrow

Marketers place billions in the TV ad market annually. With so much evolution and change, what is the current state of TV as an ad platform and what are the future opportunities for growth?

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Welcome to TV: $1.3 Billion in New TV Spend From 283 Brands

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VAB Cites Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists

April 9th

VAB Cites Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists

Learn how this sharp undercounting of overall TV use impacts advertisers

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JUST RELEASED!

Welcome to TV

$1.3 Billion in New TV Ad Spending From 283 Brands

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Impact In Action
Welcome to TV

The Latest Insights

Impact In Action
Welcome to TV
Welcome to TV

$1.3 Billion in New TV Ad Spending From 283 Brands
Advocacy in Action
Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists
Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists

VAB is fiercely advocating for transparent and accurate reporting
The VAB Top 10
Our 10 must-read Insights charts of the quarter
Our 10 must-read Insights charts of the quarter

VAB’s 10 most requested and talked about slides to help you make smarter decisions and set you up for success
Impact In Action
Proven Strategies & Tactics In Audience-Based TV Buying
Proven Strategies & Tactics In Audience-Based TV Buying

Success Stories Highlighted Through Real-World Case Studies
Webinar
An Online Talk with Sean Cunningham on the Halo Effect of TV
An Online Talk with Sean Cunningham on the Halo Effect of TV

The Global TV Group presents an Online Talk to discuss the rich analysis around VAB's ground-breaking work
Impact In Action
Analyzing Outcomes From The Tech Giants’ TV Investment
Analyzing Outcomes From The Tech Giants’ TV Investment

How brands can apply these winning marketing strategies to common business challenges
A Fresh Take On
Beyond the Headlines
Beyond the Headlines

The State of TV Today and the Opportunities of Tomorrow
Five Fast Facts On
Paramount+
Paramount+

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