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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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What’s the Deal with Measurement?
This 5-part series shares answers to your most commonly asked questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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A Silver Lining
2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Join VAB at Advertising Week New York 2023!
VAB is a proud sponsor of Advertising Week New York 2023! Join us for inspiring conversations, fresh perspectives, and actionable takeaways you can use to grow your business.
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VAB Happenings
NEW Webinar: Demystifying Clean Rooms for TV | Register Now
Join Sean Cunningham, President & CEO at VAB, in conversation with Jason Manningham, CEO at Blockgraph, at an all-new webinar Tuesday, October 3 at 12pm ET.
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VAB at 12th Annual CIMM Summit | October 10-11, 2023
Benjamin Vandegrift, VP Measurement Solutions at VAB, will join this year's CIMM Summit and speak at the Breakout Session: Smart(er) TV Data Initiative on Wednesday, October 11.
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Join VAB at Advertising Week New York 2023!
VAB is an official presenting partner and sponsor again at this year's Advertising Week, New York! Come see us at The Screening Stage all week, where we will host many discussions with industry heavyweights on the current TV marketplace.
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Sean Cunningham at Cynopsis Big TV Conference
At the 2023 Cynopsis Big TV Conference, VAB President & CEO, Sean Cunningham, led a special presentation on Why Demanding Transparency from the Walled Gardens Can’t Wait & moderated a panel on Finding a Cross-Platform Measurement Fit.
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VAB at NYC TV Week 2023 (With a Special Presentation From Sean Cunningham)
VAB's Sean Cunningham and Danielle DeLauro led industry conversations on ad transparency, addressable advertising, and more, all week at NYC TV Week.
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An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations
In the wake of the latest revelations from Adalytics on Google's breach in transparency, VAB’s EVP, Danielle DeLauro sat down with Krzysztof Franaszek, PhD of Adalytics to answer marketers' questions and more.
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Sean Cunningham Named Among Crain's New York Business' 2023 'Notable Leaders in Advertising, Marketing & PR'
Sean Cunningham, President & CEO, VAB, has been selected for Crain's 2023 New York Business' Notable Leaders in Advertising, Marketing & PR, an honor that recognizes the top leaders in advertising, marketing, and public relations in the NY metro area.
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Media and Marketing Training Resources
Bring you and your team up to speed on the latest in video, media and marketing strategies.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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