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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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A top-line view of how the industry is adopting audience-based buying
An insider’s look at the industry’s shift to audience-based buying. How are strategies and investment priorities shifting and what was the impact of COVID?
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Nielsen TV Measurement During COVID
As widely reported, Nielsen undercounted TV measurement during the COVID time period. In 5 clear charts, learn how the panel size and composition were impacted and what the implications are for your TV buys and negotiations going forward.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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An Insider’s Look at Marketers’ TV Buying Strategies
Part 2 of our custom study asks agencies and marketers to share their behaviors, plans and expectations around shifting to audience-based buying. Hear what your peers or clients are saying about their TV buying strategies.
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VAB Happenings
May 13th
VAB IMPACT Diversity Leadership Summit, June 21-25! REGISTER NOW!
Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!
Learn MoreThe Latest
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Pride TV Summit 2021, Join us on June 23. Register NOW.
A Researcher's Study: Four Brand Case Studies in the LGBTQ+ Market with Sean Cunningham. Register for free now.
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Register For Cynopsis Measurement & Data 2021 with Marianne Vita
Join Marianne Vita as she discusses what should we be doing as an industry to better target and deliver to niche audiences. Wednesday June 16, 12:40 - 1:05PM EDT
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2021 Connected TV Advertising Summit with Danielle DeLauro
In this omnichannel world, how do ad buyers, TV networks and content providers effectively reach consumers at the right time with the right message in a privacy-compliant way? Learn how to successfully navigate the omnichannel world.
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Adweek Elevate: TV & Video Measurement
Sean as sits down with Adweek to explore the current space including lessons to be learned as we look ahead across content creation, advertising trends, analytics revenue streams, and more.
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DTC Day 2021 with Jason Wiese
DTC Day features a lineup of over 100 industry-leading speakers from all the major DTC brands, and marketers will meet to discuss ways to improve DTC business, life, environment, and community.
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New VAB Analysis Proves Nielsen’s Impaired Measurement
We are fiercely advocating for fair measurement
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TV Transformed Summit, A Global Event by TVSquared
Don't miss the candid conversation between VAB's Sean Cunningham and TVSquared Jo Kinsella at TV Transformed, as they unpack the controversial request to Nielsen for the ultimate recount.
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TVOT LIVE! Spring 2021
Hear fresh perspectives & first-hand experiences of industry leaders. Learn how to unlock the potential of audience-based buying, how success is being quantified, & new innovations in how audiences are defined, bought, measured & optimized for impact.
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Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset
VAB EVP Danielle Delauro joins Cox Media for a webinar.
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An Insider’s Look
Why Brands and Agencies are Shifting to Audience-Based TV Buying
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