VAB Brings You Attribution and Outcomes Week. Join us September 20-24!

REGISTER to attend Sean's session at Cynopsis's That BIG TV Conference!

Embracing change and innovation can be difficult. We’re here to help.

Watch the webinar now.

VAB exposed deep rooted flaws in Nielsen's core measurement and they chose not to fix the issues. Nielsen, under pressure and under audit, puts it’s MRC accreditation on hiatus.

A VAB Inspire webinar with Marketing Architects

After months of Nielsen’s public insistence that there was nothing wrong with their ratings data, a slam-dunk VAB case for accreditation suspension, Nielsen, ‘you can’t fire me, I quit’ just hours before the MRC suspension vote process is activated.

As widely reported in AdAge, Variety, Adweek, The Wall Street Journal, B+C and more, VAB formally requested Nielsen’s MRC accreditation for their national TV service be revoked due to multiple, major and persistent violations

VAB Insights team continuing to inspire marketers to reimagine their media strategies

Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!

2021 ANA Brand Masters Conference

View the recipient and honorees of the 2021 VAB Young Rising Star award!

Sean Cunningham, CEO, VAB talks to Andy Plesser at Beet.TV on what is happening now with the industry’s evolution to audience-based buying.

A Researcher's Study: Four Brand Case Studies in the LGBTQ+ Market with Sean Cunningham

Sean as sits down with Adweek to explore the current space including lessons to be learned as we look ahead across content creation, advertising trends, analytics revenue streams, and more.

DTC Day features a lineup of over 100 industry-leading speakers from all the major DTC brands, and marketers will meet to discuss ways to improve DTC business, life, environment, and community.