Untangling Terminology Within Streaming

Clarifying marketing topics and terms

Download Now

We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

TheVAB

Ageism in Media Buying: The $4 Trillion Missed Opportunity

AW360 Op-Ed By Danielle DeLauro, VAB EVP

This piece highlights for marketers the opportunities to be found by focusing on audiences, not demographics. By thinking outside the A18-49 bubble, they can unlock nearly $4 trillion in consumer spend by engaging the 50+ audience. As a proof point, we turn to the data-driven, outcomes-obsessed DTC brands we’ve been following for nearly a decade.

Learn more
TheVAB

Audience Migration in Context

Leveraging Population Shifts to Unlock $4 Trillion in Buying Power

Adults over 50 represent nearly half the adult population and represent 4 out of every 10 dollars spent in the U.S. – nearly $4 trillion dollars a year! Learn how the aging population will impact your TV buying strategy.

Learn more

Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more
Marketer's Guide

Multicultural Marketing Resource Center

As we begin black history month, we offer marketers the insights to engage the black community in an authentic, meaningful and relevant way. This Resource Center was created to help marketers develop inclusive marketing strategies.

View Here
Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Learn more
Insights Report

Lessons Brands Can Learn From The Impact of Presidential Election Ad Spending

With billions of dollars committed during the 2020 presidential election, we look at the correlation between ad spending strategies and the election outcome. In this quick analysis, you’ll see the success strategies that can be applied to your own brand marketing.

View Here
Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Learn more
Marketer FAQ

Unlocking the $4 Trillion Opportunity – Engaging Adults 50+

Immediate business growth lies within a consumer segment most brands are not targeting. Adults over 50 represent nearly half the adult population and represent 4 out of every 10 dollars spent in the U.S. We’re providing quick and insightful answers to 4 of the most frequently asked questions about the lucrative opportunity of adults 50+.

View Here

You have questions. We have answers.

Get immediate access to our Insights library.

VAB Happenings

Ageism in Media Buying: The $4 Trillion Missed Opportunity

February 11th

Ageism in Media Buying: The $4 Trillion Missed Opportunity

AW360 Op-Ed by Danielle DeLauro, VAB, EVP

Learn More

The Latest

Trusted by

605
Comcast
Dentsu Aegis
Horizon
Mediacom
NBCUniversal
Peloton
Ro
Spectrum Reach
TVSq
ViacomCBS
Walton Isaacson
Wayfair