Nielsen largely stopped visiting its panelists homes to make sure they were still properly participating because of the pandemic.

Learn how this sharp undercounting of overall TV use impacts advertisers.

Learn More

We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

TheVAB

Welcome to TV

$1.3 Billion in New TV Advertising From 283 Brands

Learn more
TheVAB

#StopAsianHate - A stand against hate and violence

As leaders in the industry, we stand with AIMM and are speaking up against this national wave of anti-Asian discrimination as every person should feel safe in their own homes, their workplaces and in our communities. No person should be invisible in our society. We pledge to shine a light on this issue and the AAPI community through conversation, education, & insights. VAB is proud to raise the voices within this community and work with our peers in the industry to effect real change. We believe diversity should be what brings us closer and makes us stronger for a better future.

Learn more

Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more
The VAB Top 10

Our 10 must-read insights charts of the quarter

VAB's 10 most requested and talked about slides to help you make smarter decisions and set you up for success

View Here
Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Learn more
A Fresh Take On

Beyond the Headlines: The State of TV Today and the Opportunities of Tomorrow

Marketers place billions in the TV ad market annually. With so much evolution and change, what is the current state of TV as an ad platform and what are the future opportunities for growth?

View Here
Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Learn more
Impact in Action

Welcome to TV: $1.3 Billion in New TV Spend From 283 Brands

Learn which new categories and brands are heating up and early indicators of their success.

View Here

You have questions. We have answers.

Get immediate access to our Insights library.

VAB Happenings

VAB Cites Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists

April 9th

VAB Cites Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists

Learn how this sharp undercounting of overall TV use impacts advertisers

Learn More

The Latest

Trusted by

605
Comcast
Dentsu Aegis
Horizon
Mediacom
NBCUniversal
Peloton
Ro
Spectrum Reach
TVSq
ViacomCBS
Walton Isaacson
Wayfair