Why Nielsen’s national accreditation should be revoked due to multiple, major and persistent violations - VAB's latest analysis .
View Here

We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

TheVAB

VAB Requests that MRC Suspend their Accreditation of Nielsen’s National Ratings Service

Why Nielsen’s national accreditation should be revoked due to multiple, major and persistent violations.

View More Here
TheVAB

The Opportunities to Engage Adults 50+ in Streaming Video

Adults 50+ have become an increasingly viable audience for marketers to target through OTT

View More Here

Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more
VAB Top 10

Our 10 must-read insights charts of the quarter

VAB’s 10 most requested and talked about slides of Q2 to help you make smarter decisions and set you up for success.

Download Here
Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Learn more
A Fresh Take

Adults 50+ Video Streaming Behaviors

Adults 50+ have become an increasingly viable audience for marketers to target through OTT.

Download Here
Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Learn more
Marketer’s Guide

Meeting Industry Challenges

Part 3 of our custom study asks marketers to share their challenges when shifting to audience-based TV buying. Hear what your peers or clients are saying about their TV buying strategies and be inspired by actionable solutions and guidance to more fully embrace modern, business-driving TV buying approaches.

View Here

You have questions. We have answers.

Get immediate access to our Insights library.

VAB Happenings

VAB Asks Media Ratings Council to Suspend Nielsen’s Accreditation

VAB Asks Media Ratings Council to Suspend Nielsen’s Accreditation

As widely reported in AdAge, Variety, Adweek, The Wall Street Journal, B+C and more, VAB formally requested Nielsen’s MRC accreditation for their national TV service be revoked due to multiple, major and persistent violations

Learn More

The Latest

Trusted by

Comcast
Dentsu Aegis
Horizon
Mediacom
NBCUniversal
Peloton
Ro
Spectrum Reach
TVSq
ViacomCBS
Walton Isaacson
Wayfair
...

VAB Insights Library

We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry