Insights to help you plan, buy, and measure campaigns in a Converged TV world.
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We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

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TheVAB

VAB Upfront Planning Resources

A curated list of resources filled with data, analysis and insights needed to make informed investment decisions.

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TheVAB

Just Released! Answers to 4 Common Convergent TV Questions

Insights to help you plan, buy, and measure campaigns in a Converged TV world.

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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Untangling

Simplifying Common Video Measurement Terminology

8-page glossary clarifying topics and terms

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Marketer FAQ

Answers to 4 Common Questions About Convergent TV

Insights to help you plan, buy, and measure campaigns in a Converged TV world.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Transform

Welcome to TV - Full Year 2021

Learn more about the 315 new advertisers across 74 product categories that invested over $1.3 Billion in national TV in 2021

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VAB Happenings

VAB Convergent TV Week

VAB Convergent TV Week

REGISTER NOW! VAB invites you to Convergent TV Week, a NEW week-long series of insights and inspiration around Convergent TV.

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