Trending Insights
View allVAB In Action
View allThe State of TV Measurement 2025 | Executive Leadership Rountables 8/12-8/13
Register Now! The State of TV Measurement Series 2025! Executive leadership roundtables you won't want to miss!
Mastering CTV in 2025: Strategies for Success in a Fragmented Streaming TV Landscape | Watch Now!
Premion with VAB unveil findings from their latest Streaming TV Playbook and dive into the trends shaping the future of streaming and offer actionable insights for planning, buying and measuring impactful CTV campaigns.
VAB In The News
-
The messy world of TV currency and how competitors are trying to unseat Nielsen
The Current -
VAB President & CEO Sean Cunningham talks the state of the video advertising industry LIVE on NYSE TV
YouTube -
Nielsen faces data glitches as TV upfront begins
AdAge -
OP-ED: Google’s “Other” Problem: The Hidden Costs Of Ad Opacity
AdExchanger -
Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising
Ad Tech Daily -
In A Complicated World, Distributors Want To Change The Way We Talk About TV
TVREV
Be an Insider. Subscribe to our newsletter.
Get VAB updates right in your inbox.

VAB Insights library
Dive into our collection of over 300 original reports, inspired by questions from marketers just like you. Whether you’re seeking answers to your marketing stategy questions or curious about the latest industry trends, come explore with us.
You have questions. We have answers.
Get immediate access to our Insights library.
Trusted by
















