On Wednesday, September 28th, join us to hear directly from industry leaders from VideoAmp & BET on their case study and a "behind the scenes look" at how they are igniting brand growth through measurement. Register now!
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We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

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Come see VAB President & CEO Sean Cunninhgam at Cynopsis' 4th Annual That Big TV Conference

Sean will moderate a panel on Cross-Platform TV Measurement Has Arrived, as well as interview keynote spaker Jon Steinlauf, Chief US Advertising Sales Officer, Warner Brothers Discovery.

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TheVAB

VAB President & CEO Sean Cunningham on This Week Next Week - LISTEN NOW!

"Nothing folds the map on innovation than having competitors who can overtake market share.” Hear Sean's full interview on This Week Next Week now.

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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The VAB Top 10

Our 10 must-read insights charts of the 2nd quarter

VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Marketer FAQ

How can being more authentic and culturally relevant in my advertising strategy lead to incremental impact?

Many brands want to ensure their marketing and advertising strategies are culturally nuanced and reflective of diverse identities. This panel discussion with top brand leaders brings you the valuable insights of those who are seeing incremental impact on brand growth through those deep rooted strategies – they offer guidance on how to champion diversity and inspire change.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Impact in Action

Today’s Innovations in TV Measurement Q3

In this third release of our quarterly series, we share case studies across 5 product categories with an emphasis on category-specific guidance and best practices.

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You have questions. We have answers.

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VAB Happenings

VAB Measurement Innovations Series Q3

VAB Measurement Innovations Series Q3

VAB invites you to the VAB Measurement Innovations Series Q3, VAB's series highlighting the expertise of modern measurement innovations to marketers.

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Together. Changing the way we measure TV.
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