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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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What is the Digital Video Supply Chain?
Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Welcome to TV – First Half 2023
New advertisers injected fresh investment into national TV in the first half of the year. Learn more about these 127 advertisers across 46 product categories that spent a combined $475.4 million to build their brands.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Watch On Demand: VAB at Advertising Week New York 2023!
VAB was a proud sponsor again at this year's Advertising Week New York! Watch our sessions now available on demand.
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VAB IN ACTION
On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now
Watch our panel webinar with industry leaders from Spectrum Reach and Innovid. Available on demand now!
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Buying Premium Video: New Guidance
The FreeWheel Council for Premium Video and VAB Introduce New Guidance for Buying Premium TV Advertising in a Multi-Screen World
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Webinar: Why a 'One Audience' Strategy is Now an Advanced Advertising Imperative | Watch Now
Available on demand now: Watch VAB's webinar in partnership with MRI-Simmons, featuring industry leaders from Paramount, Cadent, & TelevisaUnivision.
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Danielle DeLauro at Future of Video | November 14-16, 2023 | Marina del Rey, CA
Join VAB EVP, Danielle Delauro at the Future of Video conference for a panel on advertising in the streaming era, Tuesday Nov 14th at 1:45pm PST.
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Ad Mix Synergy - Myth or Reality? Partner Insights from Spectrum Reach
Spectrum Reach partnered with MAGNA Global on a custom study to test multiscreen effectiveness. This study “Ad Mix Synergy” explores how multiscreen campaigns and strategies impact both upper and lower funnel metrics.
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Sean Cunningham at Cynopsis Big TV Conference
At the 2023 Cynopsis Big TV Conference, VAB President & CEO, Sean Cunningham, led a special presentation on Why Demanding Transparency from the Walled Gardens Can’t Wait & moderated a panel on Finding a Cross-Platform Measurement Fit.
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VAB at NYC TV Week 2023 (With a Special Presentation From Sean Cunningham)
VAB's Sean Cunningham and Danielle DeLauro led industry conversations on ad transparency, addressable advertising, and more, all week at NYC TV Week.
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An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations
In the wake of the latest revelations from Adalytics on Google's breach in transparency, VAB’s EVP, Danielle DeLauro sat down with Krzysztof Franaszek, PhD of Adalytics to answer marketers' questions and more.
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Marketers Must Take Back Their Power And Demand Platform Transparency
As one of the most highly capitalized companies in the world, Google is more than fully capable of making everything a marketer wants to see transparent and verifiable. Read the Forbes Agency Council Post by Sean Cunningham, President & CEO at VAB.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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