5 Days of Education, Insights and Inspiration for Your TV Buying Strategies. During the week, we’ll be releasing new Insights content and bringing you real-world brand examples and fresh perspectives from industry leaders. Join us!
Learn More

We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

TheVAB

Engaging Frequent Video Streamers Through Cinema

Frequent Video Streamers are more likely to be frequent movie goers and will be the first to head back to the theater

Learn more
TheVAB

VAB Rising Star Nomination 2021 - Are you the next rising star?

We want to shine a light on the young professionals who are not only succeeding in their role but those who have also shown meaningful ways to ignite change in our industry and community.The Rising Star Awards at VAB will recognize young professionals who have demonstrated leadership along with having achieved exceptional accomplishments in their role.

Learn more

Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more
The VAB Top 10

Our 10 must-read insights charts of the quarter

VAB's 10 most requested and talked about slides to help you make smarter decisions and set you up for success

View Here
Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Learn more
A Fresh Take On

Mind, Body and Media: How Consumers and Brands Are Addressing Mental Health Together During COVID-19

The VAB Young Leaders Committee, a group of rising professionals, explores the topic of mental health and wellness and how this has impacted both consumers and marketers during the COVID-19 pandemic.

View Here
Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Learn more
Impact in Action

Welcome to TV: $1.3 Billion in New TV Spend From 283 Brands

Learn which new categories and brands are heating up and early indicators of their success.

View Here

You have questions. We have answers.

Get immediate access to our Insights library.

The Latest

Trusted by

605
Comcast
Dentsu Aegis
Horizon
Mediacom
NBCUniversal
Peloton
Ro
Spectrum Reach
TVSq
ViacomCBS
Walton Isaacson
Wayfair