Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Multicultural Marketing Resource Center
As we begin black history month, we offer marketers the insights to engage the black community in an authentic, meaningful and relevant way. This Resource Center was created to help marketers develop inclusive marketing strategies.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Lessons Brands Can Learn From The Impact of Presidential Election Ad Spending
With billions of dollars committed during the 2020 presidential election, we look at the correlation between ad spending strategies and the election outcome. In this quick analysis, you’ll see the success strategies that can be applied to your own brand marketing.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Unlocking the $4 Trillion Opportunity – Engaging Adults 50+
Immediate business growth lies within a consumer segment most brands are not targeting. Adults over 50 represent nearly half the adult population and represent 4 out of every 10 dollars spent in the U.S. We’re providing quick and insightful answers to 4 of the most frequently asked questions about the lucrative opportunity of adults 50+.
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VAB Happenings
February 11th
Ageism in Media Buying: The $4 Trillion Missed Opportunity
AW360 Op-Ed by Danielle DeLauro, VAB, EVP
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4A’S DECISIONS 2021, The Power to Change: Media, Data, Privacy & Technology w/VAB CEO Sean Cunningham on the Future of Video
Sean Cunningham at 4A's Decisions 2021
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VAB INSPIRE Winter 2021 Webinar Series
VAB INSPIRE: Online Webinar Series Winter 2021, providing actionable insights for marketers to help protect and grow your brand. WATCH THE SESSIONS.
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Live Sports 2021: What’s Next on TV - Leadership Webinar Series
A Video Leadership Series by Beet.tv + VAB, presented by Effectv, a 15-part series of video interviews with senior network executives, TV media buyers, analysts and league officials.
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Webinar: The Halo Effect of TV - Important Insights for Reaching Your Customers & Building a Healthy Brand
Speakers from VAB, Comcast, TVSquared and MediaScience discuss key findings of the 3-part research series, The Halo Effect.
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Cablefax 2020 Awards-Danielle DeLauro, Most Powerful Women Honoree
We congratulate Most Powerful Women in 2020 Honoree, VAB EVP Danielle DeLauro
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Unlocking the $4 Trillion Opportunity – Engaging Adults 50+
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