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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Our 10 must-read insights charts of the quarter
VAB's 10 most requested and talked about slides to help you make smarter decisions and set you up for success
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Beyond the Headlines: The State of TV Today and the Opportunities of Tomorrow
Marketers place billions in the TV ad market annually. With so much evolution and change, what is the current state of TV as an ad platform and what are the future opportunities for growth?
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Welcome to TV: $1.3 Billion in New TV Spend From 283 Brands
Learn which new categories and brands are heating up and early indicators of their success.
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VAB Happenings

April 9th
VAB Cites Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists
Learn how this sharp undercounting of overall TV use impacts advertisers
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The Global TV Group presents An Online Talk with Sean Cunningham on the Halo Effect of TV- webinar
The Global TV Group presents an Online Talk where Sean Cunningham, the president and CEO of VAB, shares VAB's ground-breaking work on the Halo Effect of TV.
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Webinar: The Halo Effect of TV - Important Insights for Reaching Your Customers & Building a Healthy Brand
Speakers from VAB, Comcast, TVSquared and MediaScience discuss key findings of the 3-part research series, The Halo Effect.
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Ageism in Media Buying: The $4 Trillion Missed Opportunity
AW360 Op-Ed by Danielle DeLauro, VAB, EVP
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4A’S DECISIONS 2021, The Power to Change: Media, Data, Privacy & Technology w/VAB CEO Sean Cunningham on the Future of Video
Sean Cunningham at 4A's Decisions 2021
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VAB INSPIRE Winter 2021 Webinar Series
VAB INSPIRE: Online Webinar Series Winter 2021, providing actionable insights for marketers to help protect and grow your brand. WATCH THE SESSIONS.
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Live Sports 2021: What’s Next on TV - Leadership Webinar Series
A Video Leadership Series by Beet.tv + VAB, presented by Effectv, a 15-part series of video interviews with senior network executives, TV media buyers, analysts and league officials.
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Cablefax 2020 Awards-Danielle DeLauro, Most Powerful Women Honoree
We congratulate Most Powerful Women in 2020 Honoree, VAB EVP Danielle DeLauro
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