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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Our 10 must-read insights charts of the 2nd quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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What are the Business & Branding Benefits of Inclusive Marketing Campaigns?
Answers to the most FAQs
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Under Pressure: 6 Marketing Strategies to Successfully Navigate Your Brand Through Inflation
As consumers struggle with the price sensitivities of inflation, many marketers are wondering how to protect their brands and maintain relevance. This guide offers marketers the 6 strategies to navigate this period. See what consumers are saying about how inflation is impacting their buying choices, and learn how to adapt your messaging, media and investment strategies to best resonate with them, and protect your bottom line.
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VAB Happenings

Register Now! VAB The State of TV Measurement Week
Register Now - VAB invites you to VAB The State of TV Measurement Week, a NEW week-long series dedicated to mastering the keys of modern TV measurement.
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Networks Increased use of New Measurement Companies in Upfront – NEW survey results”, Broadcast + Cable.
For more on new measurement, register for The State of TV Measurement Week happening now
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Learn More About VAB!
We believe in inspiring marketers to think differently. Check out this quick video to see what we do and how we can help you develop business-driving marketing strategies.
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The 5 Things You Need to Know (Members-Only Series - Summer 2022)
A members-only virtual sessions equipping you with the essential latest data, trends and insights to successfully navigate the marketplace.
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VAB Measurement Innovations Series Q2
Watch Now! - VAB invites you to the VAB Measurement Innovations Series Q2, a NEW week-long series highlighting the expertise of modern measurement innovations to marketers.
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WATCH NOW - Cynopsis 7th Annual Measurement & Data Conference
Watch now! VAB President & CEO Sean Cunningham was at this year's Cynopsis Measurement & Data Conference on June 7 in NYC!
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VideoNuze's Connected TV Advertising Summit June 14-15 (Virtual)
Watch Now! Danielle DeLauro moderated a panel on CTV Innovation at this year's Connected TV Advertising Summit.
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See Sean Cunningham's Partner Spotlight on VideoAmp's Vamplify
In this episode of Vamplify, VideoAmp’s SVP, Marketing Esther Maguire talks to Sean Cunningham on how and when his org began socializing to their constituency the economic upside in moving from a panel-based system to a census-based one.
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VAB Convergent TV Week
WATCH NOW! VAB's Convergent TV Week - a NEW series of insights and inspiration around Convergent TV.
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Listen to Sean Cunningham's Interview on AdExchanger Talks
Sean Cunningham is interviewed on the latest episode of AdExchanger Talks on Nielsen, new measurement companies, and predictions on this year's Upfront.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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Under Pressure
6 marketing strategies to successfully navigate your brand through inflation
View Now