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Who we are

VAB helps brand leaders navigate the technology-rich, data-fueled world through our industry-defining insights and research all developed through a marketer's lens. We are built to address the challenges of today and inspire conversations of tomorrow, as we uncover trends and tackle topics that will drive business value. VAB is the voice of the video industry.

Insights

VAB Insights is a marketer's ultimate destination for industry intelligence and custom research. Our Insights team unravels the complexity surrounding today’s evolving media ecosystem and translates the data into actionable takeaways that empower marketers to make fully informed media decisions that drive business growth. VAB simplifies the complex.

Quick Hitter: Taking Charge

How TV Drives Brand Consideration For Credit Cards

Video: Discover the Difference

How Video Inspires Action Among Multicultural Viewers

Marketer's Guide: A Matter of Principle

The Disconnect Between Proven Marketing Tenets and Marketer Behavior

Quick Hitter: Welcome to TV

Introducing the ‘New Kids on the Block’ for 1st Half 2019

Start

Getting started advertising on multiscreen TV or in cinema will help catapult your brand to the next level and beyond. VAB offers a host of resources that will help you navigate the process, from how-to guides to sales contact directories to industry terms. VAB will set you up for success.

Join

Join the VAB. Together with our members, we help move the conversation forward. VAB invites you to join the discussion amongst our fellow members and industry leaders. We offer a variety of premium benefits along with memberships for every business size and type.
Join the conversation.

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