The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023
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We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

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OpenAP and Programmers March Toward Multiple Currencies, Form Joint Committee

The assembly will create measurement certification and a unified streaming viewership dataset

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Watch Now! Measurement Innovations Series Q4

In this session you will learn how Stirista was able to leverage their clients website identity tools and use their audience profiles to help retain existing customers and acquire new ones via their data-driven solutions.

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

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Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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Glossaries

Glossaries to Help You Prepare for 2023

Topics like Web3, Audience-Based Buying, Video Measurement, Streaming and Data

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Fast Facts

Setting the Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023

The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Marketer FAQs

Can multiscreen TV be effective for brands with niche audiences?

Answering questions about the power of multiscreen TV for niche brands

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You have questions. We have answers.

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VAB Happenings

Just Announced - National Programmers Create First U.S. Premium Video Currency JIC

Just Announced - National Programmers Create First U.S. Premium Video Currency JIC

Joint Industry Council Enables Multi-Currency Future, Accelerating Path to Cross-Platform Measurement

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Together. Changing the way we measure TV.
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