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Welcome to TV– 1st Half 2021
There was $465 million in new TV ad spending from 162 brands. See who those brands are and which categories are growing more competitive. Learn how the new consumer culture of the pandemic is impacting advertising.View Here
VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
The Latest Insights
An American Phenomenon: The Growing Influence and Value of Asian American Consumers
A Fresh Take on a fast growing, lucrative audience
What is The U.S. Census?
A 3-page read explaining what the census is and its importance to marketers
Back To… Behind the Screen Study October 2021
Updated behavior and attitude of moviegoers throughout the pandemic
23 real-world case studies highlighting how video streaming drives brand success
Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming
Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’