VAB IMPACT Diversity Leadership Summit: Walking the Talk on Diversity, Inclusion and Belonging- Sparking Meaningful Action Through Candid Conversations. Reserve your complimentary spot now.
Register here

We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

TheVAB

VAB IMPACT Diversity Leadership Summit- Walking the Talk on Diversity, Inclusion & Belonging, 6/21-6/25

We will provide a stage for new voices, diversity of thought and fresh perspectives with the ultimate goal of driving lasting change and inclusivity within our industry. Register now.

Register for free here
TheVAB

An Insider’s Look at Marketers’ TV Buying Strategies

Why agencies and brand marketers are shifting to audience-based TV buying

View More Here

Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more
VAB Top 10

A top-line view of how the industry is adopting audience-based buying

An insider’s look at the industry’s shift to audience-based buying. How are strategies and investment priorities shifting and what was the impact of COVID?

View Here
Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Learn more
Five Fast Facts

Nielsen TV Measurement During COVID

As widely reported, Nielsen undercounted TV measurement during the COVID time period. In 5 clear charts, learn how the panel size and composition were impacted and what the implications are for your TV buys and negotiations going forward.

View Here
Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Learn more
Marketer’s Guide

An Insider’s Look at Marketers’ TV Buying Strategies

Part 2 of our custom study asks agencies and marketers to share their behaviors, plans and expectations around shifting to audience-based buying. Hear what your peers or clients are saying about their TV buying strategies.

View Here

You have questions. We have answers.

Get immediate access to our Insights library.

VAB Happenings

VAB IMPACT Diversity Leadership Summit, June 21-25! REGISTER NOW!

May 13th

VAB IMPACT Diversity Leadership Summit, June 21-25! REGISTER NOW!

Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!

Learn More

The Latest

Trusted by

Comcast
Dentsu Aegis
Horizon
Mediacom
NBCUniversal
Peloton
Ro
Spectrum Reach
TVSq
ViacomCBS
Walton Isaacson
Wayfair