Beyond the Headlines: The State of TV and Opportunities of Tomorrow

What you need to know about TV's ability to drive business growth today and how you can set your brand up to sustain that growth tomorrow.

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Ageism in Media Buying: The $4 Trillion Missed Opportunity

AW360 Op-Ed By Danielle DeLauro, VAB EVP

This piece highlights for marketers the opportunities to be found by focusing on audiences, not demographics. By thinking outside the A18-49 bubble, they can unlock nearly $4 trillion in consumer spend by engaging the 50+ audience. As a proof point, we turn to the data-driven, outcomes-obsessed DTC brands we’ve been following for nearly a decade.

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TheVAB

Beyond the Headlines: The State of TV Today and Opportunities of Tomorrow

Go beyond the hype and headlines with the facts. Learn all about TV's ability to drive impact and business growth today and how you can set your brand up to sustain that growth tomorrow.

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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What Is?

What Is Audience-Based Buying?

This 4-page read tells you what you need to know as you talk to clients or consider evolving your own buying approach. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.

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Discover

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VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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A Fresh Take On

Beyond the Headlines: The State of TV Today and Opportunities of Tomorrow

What you need to know about TV's ability to drive business growth today and how you can set your brand up to sustain that growth tomorrow.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Marketer's Guide

Women's History Month

This month, as we celebrate the contributions of women, a reminder that when brands embrace inclusivity, everybody wins. Brands like Target, ThirdLove and Pantene who champion female empowerment, gender equality and modern views of femininity are not only doing good, but also creating brand love. Through these examples and others, you’ll see the clear correlation between “doing the right thing” and business impact.

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Ageism in Media Buying: The $4 Trillion Missed Opportunity

February 11th

Ageism in Media Buying: The $4 Trillion Missed Opportunity

AW360 Op-Ed by Danielle DeLauro, VAB, EVP

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