VAB helps brand leaders navigate the technology-rich, data-fueled world through our industry-defining insights and research all developed through a marketer's lens. We are built to address the challenges of today and inspire conversations of tomorrow, as we uncover trends and tackle topics that will drive business value. VAB is the voice of the video industry.
VAB Insights is a marketer's ultimate destination for industry intelligence and custom research. Our Insights team unravels the complexity surrounding today’s evolving media ecosystem and translates the data into actionable takeaways that empower marketers to make fully informed media decisions that drive business growth. VAB simplifies the complex.
Marketer's Guide: Deciphering Direct-to-ConsumerAn Insider’s Guide to America’s Fastest Growing Brands
Marketer's Guide & Video: Discover the DifferenceHow Culturally Relevant Video Content Drives Action By Multicultural Audiences
Quick Hitter: What's The Spread?NFL On Amazon In-Game Stream vs. TV Audience Comparison (2019 Season)
Getting started advertising on multiscreen TV or in cinema will help catapult your brand to the next level and beyond. VAB offers a host of resources that will help you navigate the process, from how-to guides to sales contact directories to industry terms. VAB will set you up for success.