5 Days of Education, Insights and Inspiration for Your TV Buying Strategies. During the week, we’ll be releasing new Insights content and bringing you real-world brand examples and fresh perspectives from industry leaders. Join us!
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We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

TheVAB

Engaging Frequent Video Streamers Through Cinema

Frequent Video Streamers are more likely to be frequent movie goers and will be the first to head back to the theater

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TheVAB

VAB Rising Star Nomination 2021 - Are you the next rising star?

We want to shine a light on the young professionals who are not only succeeding in their role but those who have also shown meaningful ways to ignite change in our industry and community.The Rising Star Awards at VAB will recognize young professionals who have demonstrated leadership along with having achieved exceptional accomplishments in their role.

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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The VAB Top 10

Our 10 must-read insights charts of the quarter

VAB's 10 most requested and talked about slides to help you make smarter decisions and set you up for success

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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A Fresh Take On

Engaging Frequent Video Streamers Through Cinema

Frequent Video Streamers are more likely to be frequent movie goers and will be the first to head back to the theater.

View Here
Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Impact in Action

Welcome to TV: $1.3 Billion in New TV Spend From 283 Brands

Learn which new categories and brands are heating up and early indicators of their success.

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You have questions. We have answers.

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VAB Happenings

VAB Cites Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists

April 9th

VAB Cites Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists

Learn how this sharp undercounting of overall TV use impacts advertisers

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VAB Insights Library

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JUST RELEASED!

Engaging Frequent Video Streamers Through Cinema

Frequent Video Streamers are more likely to be frequent movie goers and will be the first to head back to the theater

View Now
A Fresh Take On
Engaging Frequent Video Streamers Through Cinema

The Latest Insights

A Fresh Take On
Engaging Frequent Video Streamers Through Cinema
Engaging Frequent Video Streamers Through Cinema

Frequent Video Streamers are more likely to be frequent movie goers and will be the first to head back to the theater
Five Fast Facts On
VAB Setting the Screens Week
VAB Setting the Screens Week

The Latest Facts on Multiplatform Video Consumption Habits
Impact In Action
Welcome to TV
Welcome to TV

$1.3 Billion in New TV Ad Spending From 283 Brands
Advocacy in Action
Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists
Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists

VAB is fiercely advocating for transparent and accurate reporting
The VAB Top 10
Our 10 must-read Insights charts of the quarter
Our 10 must-read Insights charts of the quarter

VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success
Impact In Action
Proven Strategies & Tactics In Audience-Based TV Buying
Proven Strategies & Tactics In Audience-Based TV Buying

Success Stories Highlighted Through Real-World Case Studies
Webinar
An Online Talk with Sean Cunningham on the Halo Effect of TV
An Online Talk with Sean Cunningham on the Halo Effect of TV

The Global TV Group presents an Online Talk to discuss the rich analysis around VAB's ground-breaking work
Impact In Action
Analyzing Outcomes From The Tech Giants’ TV Investment
Analyzing Outcomes From The Tech Giants’ TV Investment

How brands can apply these winning marketing strategies to common business challenges