Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Our 10 must-read insights charts of the 3rd quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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7 Ways for Brands to Successfully Engage Diverse Audiences
Guidance to develop more effective and inclusive marketing strategies.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Today’s Innovations in TV Measurement Q4
In the fourth release of our quarterly series, we share 8 case studies from industry innovators across 7 product categories along with considerations marketers can use as they evaluate and add solutions to their plans.
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VAB Happenings
WATCH NOW - VAB Measurement Innovations Series Q4
Measurement Innovations Series Q4, highlighting the expertise of modern measurement innovations to marketers.
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ASKING FOR A FRIEND, a virtual series by The Current
Watch VAB EVP Danielle DeLauro and SVP, Director of Integrated Strategy & Marketing answer questions about incrementality and FAST.
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TVOT San Francisco 2022
VAB's Benjamin Vandegrift, VP of Measurement Solutions, moderated a conversation at TV Of Tomorrow's Show SF 2022 on creating real ad advantage with TV's dynamic levers.
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Watch now! That BIG TV Conference 2022 - Powered by Cynopsis
Sean Cunningham moderated 2 panels at this year's That BIG TV Conference.
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LISTEN NOW! Sean Cunningham on This Week Next Week
Listen to VAB President & CEO Sean Cunningham on the latest 'This Week Next Week' from GroupM as he joins a conversation on the future of video measurement.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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