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VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
Answers to 4 Common Questions About Convergent TV
Part of VAB Convergent TV WeekView Now
The Latest Insights
How can I best use video to connect with influential Asian American consumers?
Answers to the most FAQs
Welcome to TV - Full Year 2021
Over $1.3 Billion in New TV Ad Spending from 315 Brands
Capturing the ‘Elusives’ at the Cinema
Using Cinema to find young, diverse, and cordless audiences
Our Top 10 Insights Charts of the 1st Quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising
Behind Billions of Lost TV Impressions (Updated)
How Nielsen’s audience undercount took 54 billion ad impressions out of the TV marketplace
Today’s Innovations in Measurement - Q1 2022
13 real world case studies across 10 product categories