Accelerating Innovation in Media Measurement and Currency
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We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

TheVAB

MRC Votes to Suspend Nielsen’s National and Local TV Accreditation

For months, VAB demonstrated Nielsen’s multiple, major and persistent violations, culminating in an MRC vote to suspend Nielsen’s accreditation.

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TheVAB

The Importance of Education & Training in Audience-Based Buying

NEW! A fresh take on embracing innovation with education.

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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Untangling

Untangling Terminology Within Data, Identity & Privacy

Simplified terms and a comprehensive glossary

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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A Fresh Take

The Importance of Education & Training in Audience-Based Buying

A fresh take on embracing innovation with education.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Marketer’s Guide

Delayed Adulthood

It’s no longer accurate to make assumptions on what people are in market for based on their age. As a result, marketers are modernizing their TV targeting approach to focus on lifestage and behaviors vs. traditional age demos. This piece explores how younger consumers are “delaying adulthood” and how older ones are upending the traditional notion of their consumer profile – and the implications for your buying strategy.

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You have questions. We have answers.

Get immediate access to our Insights library.

VAB Happenings

VAB Announces New Measurement Innovation Task Force

VAB Announces New Measurement Innovation Task Force

Accelerating Innovation in Media Measurement and Currency

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