5 Days of Education, Insights and Inspiration for Your TV Buying Strategies. During the week, we’ll be releasing new Insights content and bringing you real-world brand examples and fresh perspectives from industry leaders. Join us!
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We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

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TheVAB

A top-line view of how the industry is adopting audience-based buying

An insider’s look at an audience-first TV approach

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TheVAB

VAB Rising Star Nomination 2021 - Are you the next rising star?

We want to shine a light on the young professionals who are not only succeeding in their role but those who have also shown meaningful ways to ignite change in our industry and community.The Rising Star Awards at VAB will recognize young professionals who have demonstrated leadership along with having achieved exceptional accomplishments in their role.

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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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The VAB Top 10

A top-line view of how the industry is adopting audience-based buying

An insider’s look at the industry’s shift to audience-based buying. How are strategies and investment priorities shifting and what was the impact of COVID?

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Marketer's Guide

Discover the Difference: How Culturally Relevant Video Content Drives Action By Multicultural Audiences

We pay tribute to the generations of Asian and Pacific Islanders who have enriched America’s history and are instrumental in future success for AAPI History Month. Black, Hispanic & Asian Americans will account for 40% of the US by 2023. Learn how culturally relevant programming creates passion and commitment among Asian American audiences, ultimately delivering greater outcomes for brands.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Impact in Action

Welcome to TV: $1.3 Billion in New TV Spend From 283 Brands

Learn which new categories and brands are heating up and early indicators of their success.

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VAB Happenings

VAB Rising Star Nomination 2021 - Are you the next rising star?

April 20th

VAB Rising Star Nomination 2021 - Are you the next rising star?

Calling All Rising Stars!

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JUST RELEASED!

A top-line view of how the industry is adopting audience-based buying

An insider’s look at an audience-first TV approach

View Now
The VAB Top 10
A top-line view of how the industry is adopting audience-based buying

The Latest Insights

The VAB Top 10
A top-line view of how the industry is adopting audience-based buying
A top-line view of how the industry is adopting audience-based buying

An insider’s look at an audience-first TV approach
A Fresh Take On
Mind, Body and Media
Mind, Body and Media

How Consumers and Brands Are Addressing Mental Health Together During COVID-19
A Fresh Take On
Engaging Frequent Video Streamers Through Cinema
Engaging Frequent Video Streamers Through Cinema

Frequent Video Streamers are more likely to be frequent movie goers and will be the first to head back to the theater
Five Fast Facts On
VAB Setting the Screens Week
VAB Setting the Screens Week

The Latest Facts on Multiplatform Video Consumption Habits
Impact In Action
Welcome to TV
Welcome to TV

$1.3 Billion in New TV Ad Spending From 283 Brands
Advocacy in Action
New VAB Analysis Proves Nielsen’s Impaired Measurement
New VAB Analysis Proves Nielsen’s Impaired Measurement

An illuminating look at the data
The VAB Top 10
Our 10 must-read Insights charts of the quarter
Our 10 must-read Insights charts of the quarter

VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success
Impact In Action
Proven Strategies & Tactics In Audience-Based TV Buying
Proven Strategies & Tactics In Audience-Based TV Buying

Success Stories Highlighted Through Real-World Case Studies