How the latest Nielsen audience undercount took nearly 30 billion ad impressions and $350 million worth of ads out of the TV marketplace
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Announced at TVOT! Live 2022

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Streaming Video – Brand Case Studies

Answering your FAQs with our Insights

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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Five Fast Facts

Behind Billions of Lost TV Impressions

See how the latest Nielsen audience undercount took nearly 30 billion ad impressions and $350 million worth of ads out of the TV marketplace. Through clear charts and analysis, learn how this impacts advertisers and media sellers.

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VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Marketer FAQ

Streaming Video – Brand Case Studies

With the rapid growth of streaming video, many marketers have questions on how to best add streaming video into their campaigns. To answer these frequently asked questions, we have collected brand case studies showing how brands have successfully used streaming to meet common business challenges such as incremental reach, sales and in-store foot traffic.

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REGISTER NOW - 2022 VideoNuze Connected TV Advertising PREVIEW

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