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Who we are

VAB helps brand leaders navigate the technology-rich, data-fueled world through our industry-defining insights and research all developed through a marketer's lens. We are built to address the challenges of today and inspire conversations of tomorrow, as we uncover trends and tackle topics that will drive business value. VAB is the voice of the video industry.

Insights

VAB Insights is a marketer's ultimate destination for industry intelligence and custom research. Our Insights team unravels the complexity surrounding today’s evolving media ecosystem and translates the data into actionable takeaways that empower marketers to make fully informed media decisions that drive business growth. VAB simplifies the complex.

Video: Addressing The Truth

How Addressable TV Delivers Business Outcomes Through The Full Funnel

Marketer's Guide: Direct Outcomes

Analyzing The ‘Big Bets’ DTC Brands Are Making On TV

Quick Hitter: A Second Look

10 Charts to Start Your Week

Insights Report: Left to Your Own Devices

Understanding Consumption in Today’s Connected World - 3Q'18

Start

Getting started advertising on multiscreen TV or in cinema will help catapult your brand to the next level and beyond. VAB offers a host of resources that will help you navigate the process, from how-to guides to sales contact directories to industry terms. VAB will set you up for success.

Join

Join the VAB. Together with our members, we help move the conversation forward. VAB invites you to join the discussion amongst our fellow members and industry leaders. We offer a variety of premium benefits along with memberships for every business size and type.
Join the conversation.

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