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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Simplifying Common Video Measurement Terminology
8-page glossary clarifying topics and terms
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Answers to 4 Common Questions About Convergent TV
Insights to help you plan, buy, and measure campaigns in a Converged TV world.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Welcome to TV - Full Year 2021
Learn more about the 315 new advertisers across 74 product categories that invested over $1.3 Billion in national TV in 2021
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VAB Happenings
VAB Convergent TV Week
REGISTER NOW! VAB invites you to Convergent TV Week, a NEW week-long series of insights and inspiration around Convergent TV.
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Cynopsis 7th Annual Measurement & Data Conference - Register Now!
Join VAB President & CEO Sean Cunninham at this year's Cynopsis Measurement & Data Conference.
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Register now! VideoNuze's Connected TV Advertising Summit June 14-15 (Virtual)
Register now to hear Danielle DeLauro moderate a panel on CTV Innovation.
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Upfront Planning Resources
A list of resources filled with the data, analysis and insights needed to make informed investment decisions.
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Listen to Sean Cunningham's Interview on AdExchanger Talks
Sean Cunningham is interviewed on the latest episode of AdExchanger Talks on Nielsen, new measurement companies, and predictions on this year's Upfront.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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VAB Measurement Innovations Series Q1
WATCH NOW! VAB invites you to the VAB Measurement Innovations Series, a NEW week-long series highlighting the expertise of modern measurement innovations to marketers.
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NEW Monthly Multicultural Insights Series! Answering Marketer FAQ's
New Full-Year Monthly Diversity Series!
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Answers to 4 Common Questions About Convergent TV
Part of VAB Convergent TV Week
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