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VAB at Cynopsis Convergent TV World 2026
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Sean Cunningham, President & CEO at VAB is a 2026 Convergent TV World Honoree!
At Convergent TV World, we had the privilege of celebrating the innovation, leadership, and excellence that continue to shape the future of television. A highlight of the event was the recognition of Sean Cunningham, President & CEO of VAB, who was named a 2026 Convergent TV World Honoree.
This well-deserved recognition celebrates Sean’s longstanding leadership and his pivotal role in championing the value, impact, and evolution of convergent TV across the media and advertising ecosystem. It was a proud moment for the entire VAB community to see his contributions recognized among the industry’s most influential voices.
Panel
Performance TV: Outcomes, Attribution, and Reality
This deep dive moves beyond impressions and GRPs to uncover the realities of outcome-based TV measurement and CTV attribution. Enjoy a frank conversation about what’s working (and what isn’t) in tying convergent TV ad spend to incremental lift, attribution, and ROI across screens.
MODERATOR
Jon Watts
Managing Director
PANELIST
Sean Cunningham
President and CEO
PANELIST
Sarah Harms
VP, Advertising Marketing & Measurement
PANELIST
Doug Brodman
Sr Director, Advertising Sales, US & Canada
Panel
Game On: How Connected TV and Live Sports Deliver Unmatched Impact for Marketers
Live sports on Connected TV represent one of the most powerful forces in media today—combining massive scale, real-time engagement, and passionate fandom in a way no other content can match. As viewing continues to shift to streaming platforms, CTV has become the epicenter of sports consumption, giving brands a unique opportunity to connect with fans when attention is at its peak.
This panel explored how advertisers are harnessing the dominance of live sports on CTV to drive measurable outcomes across the full funnel. From capturing the emotional intensity of fandom to leveraging advanced measurement and attribution tools, learn how brands are turning moments of live sports viewing into tangible business results. Discover how modern sports marketing is evolving to deliver cultural relevance, precision targeting, and performance—at scale.
Moderator
Benjamin Vandegrift
VP, Measurement Strategy & Innovation
PANELIST
Nancy Grey
SVP, Business Development
PANELIST
Hailey Denenberg
Head of Strategy & Business Operations
PANELIST
Daniel Church
Head of CTV
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