VAB Happenings

Here’s the Scoop: The Latest at VAB

VAB in the news

  • Nielsen Out-of-Home Error Was a Big Deal: VAB
    Broadcasting+Cable
  • TV Networks Count Tens of Millions of Ad Dollars Lost in Nielsen’s Out of Home Error
    Variety
  • Nielsen miscount costs TV networks at least $350 million, trade group says
    AdAge
  • Nielsen’s Out-of-Home Measurement Error Cost TV Networks $700 Million, Study Says
    The Wrap
  • VAB Claims Nielsen Undercounting Of Out-Of-Home Viewing Led To $700M TV Ad Revenue Loss
    MediaPost
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