VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Join VAB President & CEO Sean Cunningham SVP, Measurement Strategy & Innovation, Ben Vandegrift for insightful discussions Tuesday March 31 @ The White Box at Paramount.
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Sean Cunningham, VAB president & CEO interviewed at The Beet Retreat San Juan 2026
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In The News
Nielsen delays MRC-required fixes to TV currency beyond upfronts
The CurrentSource at major TV network flags ‘discrepancies’ in Nielsen Big Data + Panel ratings
The CurrentNielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB
Marketing DiveThe VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast
AdExchangerVAB Assails Nielsen’s ‘Big Data + Panel’ Currency
Radio+Television Business ReportNielsen Ratings, Including Sports, Under Fire: ‘Deep Instability’
Front Office SportsTV networks see historic ratings drops under Nielsen Big Data + Panel, VAB reports
The CurrentMeta Can't Force Advertisers To Arbitrate Claims Over Inflated Metrics
MediaPostProgrammatic pause ads surge as TripleLift drives the next wave of CTV engagement
EMARKETERHow CMOs Can Overcome the Disconnects that Persist Within the C-Suite
MarTech 360VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
A look back at our top highlights from last year.
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Tap into the sports marketing momentum and harness the explosive growth and fan engagement fueling the women’s sports revolution.
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Industry Spotlight Library
Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.
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