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Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Join VAB at TVOT | March 27-28, San FranciscoBen Vandegrift, VP of Measurement Solutions at VAB, will join the 2024 TV of Tomorrow Show to speak on the latest in measurement. Registrations now open.
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Marketers fear uncovering major ad issues—and more from the ANA Media Conference‘Fear of finding out’ emerges as talk about agency transparency resurfaces; Kimberly-Clark dives deep into its agency review; and GM readies for the cookieless future. Read more on AdAge.
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- Digiday: How outcome-based measurement may figure into this year’s upfront market Learn More
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Watch Now | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising EcosystemOn demand webinar: Experts from VideoAmp and VAB unpack the modern approach to measuring audiences across platforms.
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VAB in the News
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Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
Digiday -
Retail data is entering the upfronts as measurement gets more important
The Current -
Marketers fear uncovering major ad issues—and more from the ANA Media Conference
AdAge -
P&G’s Marc Pritchard on 10% in-house media savings and wanting better measurement
Ad Age -
Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
Digiday
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