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VAB Leading Conversations

Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.

Register Now - VAB invites you to VAB The State of TV Measurement Week, a NEW week-long series dedicated to mastering the keys of modern TV measurement.

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The Latest

Networks Increased use of New Measurement Companies in Upfront – NEW survey results”, Broadcast + Cable. Learn More
NEW POSTS! VAB VOICES: Hear From the Leaders and Authors, An Insider's View Learn More
VideoNuze's Connected TV Advertising Summit June 14-15 (Virtual) Learn More
See Sean Cunningham's Partner Spotlight on VideoAmp's Vamplify Learn More
Listen to Sean Cunningham's Interview on AdExchanger Talks Learn More
Best Practices + the Growing Incremental Reach Opportunity for Marketers in Video Streaming, Op-Ed by Jason Wiese Learn More

Across the Industry

What’s new in the industry today: A roundup of current important industry events and discussions.

WATCH NOW - Cynopsis 7th Annual Measurement & Data Conference

Watch now! VAB President & CEO Sean Cunningham was at this year's Cynopsis Measurement & Data Conference on June 7 in NYC!

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The Latest

VAB Signature

Our marquee line-up: Discover our unique VAB-led initiatives and programs.

VAB is Hiring!

Learn more below.

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The Latest

VAB in the news

Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold
AdExchanger
Nielsen-sized TV panel for measurement rivals planned by VAB trade group
AdAge
Experiments with Nielsen alternatives increase but questions remain, VAB finds
Marketing Dive
Nielsen Shares Surge As Large Shareholder Seeks Pact With Buyout Firms
Variety
VAB Finds 85% Of TV Networks Using New Measurement
MediaPost