VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Watch On Demand: VAB at Advertising Week New York 2023
Leading the conversations that reimagine a more transparent and accountable TV marketplace. Watch our sessions now available on demand.
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Beet.TV: One Transparency Standard Needed for Premium Video Industry
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VAB at NYC TV Week 2023 (With a Special Presentation From Sean Cunningham)
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Marketers Must Take Back Their Power And Demand Platform Transparency
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An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations
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What Google and YouTube’s alleged ad scandal says about the industry
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Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Buying Premium Video: New Guidance
The FreeWheel Council for Premium Video and VAB Introduce New Guidance for Buying Premium TV Advertising in a Multi-Screen World
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Defining premium video—how VAB and Comcast’s FreeWheel are trying to settle TV industry debate
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Danielle DeLauro at Future of Video | November 14-16, 2023 | Marina del Rey, CA
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How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B
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Ad Mix Synergy - Myth or Reality? Partner Insights from Spectrum Reach
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The streaming crackdown on password sharing could be a win for advertisers
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YouTube Ads May Have Led to Online Tracking of Children, Research Says
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VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now
Watch our panel webinar with industry leaders from Spectrum Reach and Innovid. Available on demand now!
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Webinar: Why a 'One Audience' Strategy is Now an Advanced Advertising Imperative | Watch Now
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On-Demand Webinar: Demystifying Clean Rooms for TV | Watch Now
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Media and Marketing Training Resources
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The State of TV Measurement | Executive Roundtable Series | Watch Now!
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Unlocking Brand Growth with Audience-Based TV Buying | On-Demand Webinar
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Watch Now! VAB Spotlight on Streaming Executive Roundtables
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VAB in the news
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Daily News Roundup: The Power of Premium
AdExchanger -
What Is Premium Video?
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Defining premium video—how VAB and Comcast’s FreeWheel are trying to settle TV industry debate
AdAge -
FreeWheel Council, VAB Produce Checklist for Buying Premium Video
Broadcasting+Cable -
FreeWheel Council, VAB Push Checklist For Buying 'Premium' Video
MediaPost
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