VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
NEW Webinar! We explore how emerging brands can unlock new growth opportunities by incorporating streaming TV into their advertising strategy. Join us on Tuesday, February 17th at 12PM ET.
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Benjamin Vandegrift, SVP, Measurement Strategy & Innovation takes the stage!
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In The News
Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB
Marketing DiveThe VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast
AdExchangerNielsen Ratings, Including Sports, Under Fire: ‘Deep Instability’
Front Office SportsSource at major TV network flags ‘discrepancies’ in Nielsen Big Data + Panel ratings
The CurrentVAB Assails Nielsen’s ‘Big Data + Panel’ Currency
Radio+Television Business ReportTV networks see historic ratings drops under Nielsen Big Data + Panel, VAB reports
The CurrentMeta Can't Force Advertisers To Arbitrate Claims Over Inflated Metrics
MediaPostProgrammatic pause ads surge as TripleLift drives the next wave of CTV engagement
EMARKETERHow CMOs Can Overcome the Disconnects that Persist Within the C-Suite
MarTech 360Pharma TV ad campaigns spark online search surges and sales lifts
EMARKETERVAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
A look back at our top highlights from last year.
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Tap into the sports marketing momentum and harness the explosive growth and fan engagement fueling the women’s sports revolution.
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Industry Spotlight Library
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