VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.

VAB President and CEO Sean Cunningham sits down with MarTech360 to share more about how VAB is working with industry partners to achieve more transparent, accurate and modern TV measurement.
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VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement Learn More
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Danielle DeLauro at the 2023 ANA Media Conference - Watch the Session Learn More
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TvTech | VAB: Streaming Exclusivity Reduced NFL Viewing Learn More
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OpenAP and Programmers March Toward Multiple Currencies, Form Joint Committee Learn More
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Watch Now! VAB at Advertising Week New York Learn More
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ASKING FOR A FRIEND, a virtual series by The Current Learn More
Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.

Watch VAB EVP Danielle DeLauro moderate 'The Big Picture: Trends and Opportunities in CTV in 2023.'
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U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video Learn More
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Diversity in Ad Creative, A Report by Extreme Reach Learn More
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Just Announced - National Programmers Create First U.S. Premium Video Currency JIC Learn More
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Did You Miss Us at CES? Learn More
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Insights from DeepIntent: What We See for 2023 Learn More
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The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold House Learn More
VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.

Full-Year Monthly Diversity Series
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VAB is Hiring! Learn More
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Watch Now! VAB Measurement Innovations Series Q4 Learn More
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Learn More About VAB! Learn More
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Watch Now! VAB The State of TV Measurement Week Learn More
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Watch Now! The 5 Things You Need to Know (Members-Only Series - Summer 2022) Learn More
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VAB IMPACT Diversity Leadership Summit Learn More
VAB in the news
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MarTech360 Interview With Sean Cunningham, President And CEO, VAB
MarTech360 -
Video Measurement 'JIC' Invites Google/YouTube To Join
MediaPost -
Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
MediaPost -
How Procter & Gamble is re-investing in radio to find TV audiences
AdAge -
What is TV?
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Industry Spotlight Library
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MaxxSouth Media and Advertising Sales provides businesses, and agencies, with creative, targeted, multichannel advertising solutions that are targeted to their local markets and customized for each client. From Cable and Streaming/Digital Advertising to Video/Graphics Production, MaxxSouth’s Media Team, with over 80 years, combined experience, is in the business to help their client’s succeed and grow their businesses.
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