VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB ResearchSean Cunningham unveiled VAB's timely custom study at the 2024 Beet Retreat in San Juan, presenting never-before-seen insights into the beliefs, understanding, and actions of agencies and brand marketers regarding ad fraud.
Learn MoreThe Latest
- Join VAB at TVOT | March 27-28, San Francisco Learn More
- VAB finds agency-marketer disconnects on key media topics Learn More
- The Future of Advertising: Audience-Based Buying with Spectrum Reach | Watch Now Learn More
- The recipe for streaming profitability: Balancing revenue and costs like a chef Learn More
- Danielle DeLauro Moderates Panel at VideoNuze CTV Advertising PREVIEW Learn More
- VAB talks FAST at StreamTV Growth Summit | Watch On Demand Learn More
Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Digiday: How outcome-based measurement may figure into this year’s upfront marketThe consideration of full-funnel business outcomes is at an "all-time high" this upfront season, VAB President and CEO Sean Cunningham tells Digiday.
Learn MoreThe Latest
- Oscars 2024 Preview: The Ad Moments to Watch Learn More
- Navigating TV Advertising’s Data Revolution Learn More
- VAB Exposes Hidden Dangers and Costs of Digital Ad Fraud Learn More
- Beauty Brands in the Super Bowl - How Taylor Swift, Women's Sports and Social Are Driving These Ads Learn More
- Buying Premium Video: New Guidance Learn More
- WFA response to Adalytics report on Google Search advertising Learn More
VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
New Webinar | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising EcosystemTune in Tuesday, March 26 at 12pm ET / 11am CT. Experts from VideoAmp and VAB unpack the modern approach to measuring audiences across platforms. Register for free!
Learn MoreThe Latest
- VAB's 4 New Year's Resolutions for Marketers Learn More
- 2023 Year in Review at VAB Learn More
- Media and Marketing Training Resources Learn More
- VAB Quarterly Top 10 Round-Up Learn More
- On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now Learn More
- Webinar: Why a 'One Audience' Strategy is Now an Advanced Advertising Imperative | Watch Now Learn More
VAB in the News
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Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
Digiday -
TV trade group finds agency-marketer disconnects on key media topics
Ad Age -
Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research
Beet TV -
Oscars 2024 Preview: The Ad Moments to Watch
Ad Week -
The recipe for streaming profitability: Balancing revenue and costs like a chef
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