VAB In Action

Here’s the Scoop: The Latest at VAB

Across the Industry

What’s new in the industry today: A roundup of current important industry events and discussions.

VAB Exposes Hidden Dangers and Costs of Digital Ad Fraud

VAB Exposes Hidden Dangers and Costs of Digital Ad Fraud

Titled "Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud," VAB's recent insights release takes a deep dive into digital Ad Fraud and the reputational, financial, and legal risks it poses to advertisers. Read more on Market Realist.

Learn More

VAB in the News

  • The recipe for streaming profitability: Balancing revenue and costs like a chef
    The Current
  • Top Nielsen Competitors And Where They Stand in 2024
  • Cablefax Daily: ‘Swiftie Effect’ Takes NFL Viewership Up a Notch
  • Beauty Brands in the Super Bowl - How Taylor Swift, Women's Sports and Social Are Driving These Ads
  • Cynopsis Sports Roundup: What drove viewership for the NFL’s record-breaking season?
More news

Industry Spotlight Library

Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.


Interested in becoming a member?

Join a powerful community of industry leaders. As a VAB member, you and your organization are part of an exclusive community of advertising professionals. You will gain access to the insights expertise, connections and analytics, make forward thinking decisions and stay ahead of what’s next in the industry.
Learn More

Looking for more?

Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

Search our library

You have questions. We have answers.

Get immediate access to our Insights library.