VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Televisionation: Marianne Vita on VAB’s New Streaming-Video Studies
VAB SVP, Director of Integrated Strategy and Marketing Marianne Vita discusses recently published reports centered around video streaming.
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Maximize the Impact of Your TV Campaign with Audience-Based Buying, Op-Ed by Danielle Delauro
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Consumer Assumptions Based On Age No Longer Apply, Op-Ed by Leah Montner-Dixon
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Beet.TV: ‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
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Just In: MRC Votes to Suspend Nielsen’s National and Local Market Accreditation
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WSJ: Nielsen Asks to Take a Break From Key Media-Industry Seal of Approval
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VAB Announces New Measurement Innovation Task Force
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
VAB Wins 2021 Platinum MarCom Award
VAB has been recognized for our outstanding Insights + Marketing work on the Audience-Based Buying custom study!
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Tomorrow's TV, created today - New Webinar!
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WATCH NOW - VAB CEO Sean Cunningham LIVE at 2021 NY Advertising Week
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Cablefax 2021 Diversity List -Nellie Chung named Honoree
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Direct-to-Consumer Brands’ and Global Tech Firms’ Investment in TV Advertising
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Made to Measure: Exploring New Cross-Platform Measurement Solutions
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DTC Day 2021, How to Differentiate and Succeed As A Challenger Brand with Jason Wiese
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VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
NEW! Audience-Based Buying Insights Center
Embracing change and innovation can be difficult. We’re here to help.
Learn MoreThe Latest
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The 5 Things You Need to Know (VAB Members-Only Series)
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VAB is Hiring a Marketing & Social Media Junior Associate
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WATCH NOW! 8 Best Practices For Driving Business Success With Your Streaming Video Campaigns, a VAB INSPIRE Webinar
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VAB VOICES: Hear From the Leaders and Authors, An Insider's View
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Media and Marketing Training Resources
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VAB IMPACT Diversity Leadership Summit
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VAB in the news
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TV Measurement Standard Remains Firmly in Flux
TVNewsCheck -
NIELSEN WILL MEASURE INDIVIDUAL ADS AS IT OVERHAULS ITS RATINGS SYSTEM
AdAge -
VAB Report Shows The Pandemic’s Lingering Impacts
Radio + Television Business Report -
VAB: New to TV Advertisers’ Show Hefty Growth
TV Technology -
Univision Uses Comscore To Measure Some Local Markets As TV Industry Seeks Nielsen Replacements
AdAge
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