VAB In Action

Here’s the Scoop: The Latest at VAB

In The News

Pharma TV ad campaigns spark online search surges and sales lifts
EMARKETER
US Healthcare and Pharma Ad Spending 2025
EMARKETER
Why VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly
Forbes
Pharma TV ad restrictions could disproportionately affect Black, Hispanic, and Asian consumers
EMARKETER
VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference
The Measure
Streaming Sports Boom Means More Confusion, More Frustration and More Bills
The Wrap
VAB report: YouTube nukes 179 million problematic videos over six years
The Desk
Sports Is the $29 Billion Juggernaut Driving Entertainment
The Wrap
Keep Calm and Advertise On: Why Brands Should Continue Advertising During Times of Economic Uncertainty
MarTech 360
Marketing winners and losers of the week
AdAge

Across the Industry

See More

Industry Spotlight Library

Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.

Explore

Watch our webinars

Learn from inspiring conversations with industry leaders

Watch Now

Check out our new blog, VAB Voices!

Fresh perspectives and hot takes.

Read More