VAB Happenings

Here’s the Scoop: The Latest at VAB

VAB in the news

  • TV Measurement Standard Remains Firmly in Flux
    TVNewsCheck
  • NIELSEN WILL MEASURE INDIVIDUAL ADS AS IT OVERHAULS ITS RATINGS SYSTEM
    AdAge
  • VAB Report Shows The Pandemic’s Lingering Impacts
    Radio + Television Business Report
  • VAB: New to TV Advertisers’ Show Hefty Growth
    TV Technology
  • Univision Uses Comscore To Measure Some Local Markets As TV Industry Seeks Nielsen Replacements
    AdAge
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The Latest at VAB: News, Company Updates & Assets

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