VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
VAB Asks Media Ratings Council to Suspend Nielsen’s Accreditation
As widely reported in AdAge, Variety, Adweek, The Wall Street Journal, B+C and more, VAB formally requested Nielsen’s MRC accreditation for their national TV service be revoked due to multiple, major and persistent violations
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2021 ANA Brand Masters Conference: Driving Business Growth by Seizing 2021’s Best TV Video Innovation
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Beet.TV Podcast - Audience-Based Buying is Ready for Primetime with Sean Cunningham
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Pride TV Summit 2021 With Sean Cunningham
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Cynopsis Measurement & Data 2021 with Marianne Vita
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Audience-Based Buying Is Taking Over -- How Advertisers Can Successfully Adapt, Op-Ed by Marianne Vita
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New VAB Analysis Proves Nielsen’s Impaired Measurement
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Beyond The Hype: A Performance Marketer’s Guide To Streaming TV By Marketing Architects
Register for this exclusive webinar with Marketing Architects today
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DTC Day 2021 with Jason Wiese
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Adweek Elevate: TV & Video Measurement
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TV Transformed Summit, A Global Event by TVSquared
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TVOT LIVE! Spring 2021
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Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset
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OpenAP Unveils Unique Identifier that Powers Resolution of Linear and Digital Audiences into Common Identity Framework for TV
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VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
Webinar: Meeting Industry Challenges: Guidance and Solutions for Marketers in Adopting an Audience-First TV Buying Approach
We asked over 200 marketers to tell us about their TV buying strategies and evolution to more modern, data-driven TV buying approach. Get an insider’s look at how your peers and clients are approaching their campaigns.
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VAB IMPACT Diversity Leadership Summit
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2021 VAB Young Rising Star Award Winner!
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VAB Audience-Based Buying Week
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VAB VOICES: Hear From the Leaders and Authors, An Insider's View
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The Five Things You Need to Know: VAB Member-Exclusive Sessions
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VAB IMPACT EVENT: Video Leadership Summit 2020
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VAB in the news
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VAB For Nielsen Accreditation Suspension
Cablefax -
VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud
Adweek -
VAB Asks MRC To Suspend Nielsen Ratings Accreditation
Broadcasting + Cable -
VAB Asks MRC To Pull Nielsen Accreditation
MediaPost Television News Daily -
Lack of employee training holding back video advertising market
Rapid TV News
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A marketing and media technology company, focusing on digital video advertising and analytics, that delivers unrivaled performance and client service. They use data science and expert human know-how to maximize outcomes and align each customer's Brand Mentality™ at speed, no matter what lies ahead.
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