VAB Happenings

Here’s the Scoop: The Latest at VAB

VAB in the news

  • TV Networks Scramble to Launch Nielsen Rivals in Measurement Mess
    News Brig
  • Nielsen’s Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise’
  • Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
    Broadcasting + Cable
  • Defining Measurable Units Can Solve the CTV Identity Crisis
  • VAB Estimates $690m In Ad Inventory Lost From Nielsen TV Undercounting.
More news
Press center

Press Center

The Latest at VAB: News, Company Updates & Assets


Industry Spotlight Library

Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.


New Member

GAC Family
GAC Family features family-friendly series, original holiday movies and seasonal romcoms that celebrate faith, family and country. GAC Living is the unscripted companion to GAC Family that celebrates Great American family-friendly traditions every day and every season.
Learn More

Looking for more?

Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

Search our library

You have questions. We have answers.

Get immediate access to our Insights library.