VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Just In: MRC Votes to Suspend Nielsen’s National and Local Market Accreditation
Why Nielsen’s accreditation was revoked.
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WSJ: Nielsen Asks to Take a Break From Key Media-Industry Seal of Approval
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VAB Announces New Measurement Innovation Task Force
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2021 ANA Brand Masters Conference: Driving Business Growth by Seizing 2021’s Best TV Video Innovation
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Beet.TV Podcast - Audience-Based Buying is Ready for Primetime with Sean Cunningham
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Pride TV Summit 2021 With Sean Cunningham
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Cynopsis Measurement & Data 2021 with Marianne Vita
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Made to Measure: Exploring New Cross-Platform Measurement Solutions
Sean's session at Cynopsis's That BIG TV Conference, Sept 2021
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WATCH NOW: Beyond The Hype: A Performance Marketer’s Guide To Streaming TV
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DTC Day 2021, How to Differentiate and Succeed As A Challenger Brand with Jason Wiese
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Resilience: Preparing for the Future of TV with Sean Cunningham
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The Pandemic Recount: Unpacking VAB's Call to Nielsen
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TVOT Live! Spring 2021: Audience-Based Buying in Action with Sean Cunningham
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Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset
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VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
VAB Attribution & Outcomes Week
VAB Brings You Attribution and Outcomes Week.
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NEW! Audience-Based Buying Insights Center
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VAB IMPACT Diversity Leadership Summit
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WATCH NOW! Delayed Adulthood: Why Younger Generations Are Achieving Key Milestones Later in Life
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Watch Now: Meeting Industry Challenges: Guidance and Solutions for Marketers in Adopting an Audience-First TV Buying Approach
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VAB Audience-Based Buying Week
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2021 VAB Young Rising Star Award Winner!
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VAB in the news
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A report from the VAB indicates that an increased TV investment,
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VAB: D2C Advertisers Gain Digitally On TV Ad Spend
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VAB Study: Key to Success for Top DTC Brands
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TV TRADE GROUP FORMS MEASUREMENT TASK FORCE AMID NIELSEN ISSUES
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Nielsen’s National Ratings Accreditation Suspended by Media Rating Council
Variety
New Member
An African-American network now in 57M homes. TV One distributes a broad range of real-life and entertainment-focused original programming, classic series, movies, and music meant to inspire a diverse, AA audience. They also own Cleo TV a lifestyle and entertainment cable network targeting Millennial and Gen X women of color, meant to complement TV One.
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