VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
MarTech360 Interview With Sean Cunningham, VAB President and CEO
VAB President and CEO Sean Cunningham sits down with MarTech360 to share more about how VAB is working with industry partners to achieve more transparent, accurate and modern TV measurement.
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VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement
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Danielle DeLauro at the 2023 ANA Media Conference - Watch the Session
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TvTech | VAB: Streaming Exclusivity Reduced NFL Viewing
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OpenAP and Programmers March Toward Multiple Currencies, Form Joint Committee
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Watch Now! VAB at Advertising Week New York
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ASKING FOR A FRIEND, a virtual series by The Current
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
VideoNuze Connected TV Advertising Preview 2023 | WATCH NOW
Watch VAB EVP Danielle DeLauro moderate 'The Big Picture: Trends and Opportunities in CTV in 2023.'
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U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video
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Diversity in Ad Creative, A Report by Extreme Reach
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Just Announced - National Programmers Create First U.S. Premium Video Currency JIC
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Did You Miss Us at CES?
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Insights from DeepIntent: What We See for 2023
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The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold House
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VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
12 Months of Multicultural Marketing Insights - Full Series Available Now
Full-Year Monthly Diversity Series
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VAB is Hiring!
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Watch Now! VAB Measurement Innovations Series Q4
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Learn More About VAB!
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Watch Now! VAB The State of TV Measurement Week
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Watch Now! The 5 Things You Need to Know (Members-Only Series - Summer 2022)
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VAB IMPACT Diversity Leadership Summit
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VAB in the news
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MarTech360 Interview With Sean Cunningham, President And CEO, VAB
MarTech360 -
Video Measurement 'JIC' Invites Google/YouTube To Join
MediaPost -
Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
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How Procter & Gamble is re-investing in radio to find TV audiences
AdAge -
What is TV?
Hispanic Ad
Industry Spotlight Library
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ExploreNew Member
MaxxSouth Media and Advertising Sales provides businesses, and agencies, with creative, targeted, multichannel advertising solutions that are targeted to their local markets and customized for each client. From Cable and Streaming/Digital Advertising to Video/Graphics Production, MaxxSouth’s Media Team, with over 80 years, combined experience, is in the business to help their client’s succeed and grow their businesses.
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