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Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising
Ad Tech Daily
Major U.S. MVPDs Agree on Definitions for Key Multiscreen TV Advertising Terms
tvtech
In A Complicated World, Distributors Want To Change The Way We Talk About TV
TVREV
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value
EMARKETER
ITVT announces TV of Tomorrow Show 2025 in San Francisco
TheDesk.net
Streaming vs. Linear TV: Who Wins NFL Viewership Battle?
Investors Hangout
Nielsen’s latest MRC accreditation returns it to measurement pole position
Marketing Dive
Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL
Awful Announcing
Television Offers Advertisers Desirable Alternative To TikTok, VAB Says
MediaPost
10 marketing predictions for 2025 as new era of productivity dawns
Marketing Dive

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