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Join VAB at The 2025 Kagan Media & Telecom Summit

Join VAB at The 2025 Kagan Media & Telecom Summit

VAB President & CEO Sean Cunningham takes the stage at 10:15 AM ET for the panel "Advertising Outlook 2026: Can TV Win Back Advertisers and Generate New Growth?"

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VAB at Possible 2026!

VAB at Possible 2026!

VAB President & CEO Sean Cunningham and Executive Vice President, Strategic Insights & Measurement, Jason Wiese take the stage in Miami. Learn more.

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The Latest

In The News

What TV measurement changes mean for buyers and sellers ahead of the 2026 upfronts
AdAge
The Fight Over Nielsen's Gauge Measurement Changes Goes Beyond Frustrated Streamers
The Wrap
NewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon
The Measure
Can the Nielsen Gauge Be Trusted?
Puck
Nielsen's Gauge Delay is 'Indefensible,' Says TV Trade Group
Variety
Gauge' Against the Machine
Cablefax
Cynopsis 03/18/26: Apple TV Launching Animated Adventure Series
Cynopsis
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham – Beet.TV
Beet.TV
TV Advertising Attribution: What Small Businesses Should Track (2026)
AdWave
Heading into upfronts, the accreditation of a major TV measurement product remains in limbo
Marketing Brew

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