VAB Happenings

Here’s the Scoop: The Latest at VAB

VAB in the news

  • Why ACR Data Could Be A Smart TV Move
  • Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold
  • Nielsen-sized TV panel for measurement rivals planned by VAB trade group
  • Experiments with Nielsen alternatives increase but questions remain, VAB finds
    Marketing Dive
  • Nielsen Shares Surge As Large Shareholder Seeks Pact With Buyout Firms
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The Latest at VAB: News, Company Updates & Assets


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