What's Happening

VAB Leading Conversations

Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.

Watch Now: Unlocking the Power of Data Enrichment for Media

Available on demand: New VAB webinar with industry leaders from VAB, MRI-Simmons, Warner Bros. Discovery, and Transunion on how enriched data can transform your media business.

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Hear from VAB's Danielle DeLauro at 2024 CTV Ad Days New York | November 13 2024

Danielle will be moderating the panel 'Driving streaming ad tiers to new heights.' She'll be joined by leaders from Dentsu, WBD, Disney and AWS. Register now!

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The Latest

Hear from VAB's Ben Vandegrift at TVOT NYC 2024 - Register now!

VAB at Advertising Week New York 2024!

MarTech 360: How Marketers Can Capitalize on CTV and Retail Media Networks

MarTech 360: Converting Consumers into Customers

Marketing Brew: Consumers’ moods—and purchase intent—goes up at the movies, VAB report finds

VAB at Digital Marketing World Forum North America

VAB at NYC TV Week's 2024 Advanced Advertising Summit

VAB at Cynopsis Big TV Summit 2024

With Great Power Comes Great Responsibility

A Barcode for Your Ad Creative: The CTV evolution unlocked by the Ad Creative ID Framework (ACIF)

In The News

Nielsen rivals are gaining acceptance among advertisers, study finds

AdAge

Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’

Awful Announcing

Gen Z Finds that Social Media is Not So Social

Cablefax

Consumers’ moods—and purchase intent—goes up at the movies, report finds

Marketing Brew

Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z

AdAge

Podcast: Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency

Next in Media

Roku Patent Balances Ad Output as Streaming Industry Plateaus

The Daily Upside

VAB Signature

Our marquee line-up: Discover our unique VAB-led initiatives and programs.

On-Demand Webinar: Optimizing Political Messaging with Emotional Insights

Join experts from VAB and Mediaprobe in a new webinar unpacking one of the most exciting new methods available to marketers looking to objectively quantify audience response: biometric data. Available on demand now.

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New Webinar: What Marketers Need to Know About 2024 CTV Advertiser Priorities | Watch Now!

Available on demand now. Join experts from VAB and Premion in a 30-minute webinar unpacking the 2024 CTV/OTT Advertiser study, where we share real-world insights and actionable CTV buying strategies.

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