VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
VAB Convergent TV Week
REGISTER NOW! VAB invites you to Convergent TV Week, a NEW week-long series of insights and inspiration around Convergent TV.
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Listen to Sean Cunningham's Interview on AdExchanger Talks
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Register now! VideoNuze's Connected TV Advertising Summit June 14-15 (Virtual)
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Best Practices + the Growing Incremental Reach Opportunity for Marketers in Video Streaming, Op-Ed by Jason Wiese
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover
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VAB Calls on Nielsen to Halt "Big Data" Impact Releases
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Televisionation: VAB President and CEO, Sean Cunningham, on Audience Measurement
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Cynopsis 7th Annual Measurement & Data Conference
Join VAB President & CEO Sean Cunninham at this year's Cynopsis Measurement & Data Conference.
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NATPE The Evolution & Transformation of Television 4/12 - Watch Now!
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See Sean Cunningham's Interview at the Beet Retreat 2022
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Listen to Sean Cunningham's Interview on Tomorrow Will Be Televised
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VAB Wins 2 TVOT Leadership Awards
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
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Sean Cunningham at CIMM's 11th Annual Converged TV Measurement and Data Summit, Feb 16-17, Watch Now
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VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
Upfront Planning Resources
A list of resources filled with the data, analysis and insights needed to make informed investment decisions.
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VAB is Hiring!
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Learn More About VAB!
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VAB Measurement Innovations Series Q1
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NEW Monthly Multicultural Insights Series! Answering Marketer FAQ's
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NEW POSTS! VAB VOICES: Hear From the Leaders and Authors, An Insider's View
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WATCH NOW! Inside the Measurement Agenda: The Agency Perspective
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VAB in the news
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TV Networks Scramble to Launch Nielsen Rivals in Measurement Mess
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Nielsen’s Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise’
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Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
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Defining Measurable Units Can Solve the CTV Identity Crisis
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VAB Estimates $690m In Ad Inventory Lost From Nielsen TV Undercounting.
InsideRadio
Industry Spotlight Library
Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.
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GAC Family features family-friendly series, original holiday movies and seasonal romcoms that celebrate faith, family and country. GAC Living is the unscripted companion to GAC Family that celebrates Great American family-friendly traditions every day and every season.
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