VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Join VAB at Advertising Week New York 2023!
VAB is an official presenting partner and sponsor again at this year's Advertising Week, New York! Come see us at The Screening Stage all week, where we will host many discussions with industry heavyweights on the current TV marketplace.
Learn MoreThe Latest
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Marketers Must Take Back Their Power And Demand Platform Transparency
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An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations
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A Fast Take on the Latest Adalytics Report on Google & YouTube Ad Fraud
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Sean Cunningham at Cynopsis Big TV Conference
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Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency
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What Google and YouTube’s alleged ad scandal says about the industry
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
VAB at 12th Annual CIMM Summit | October 10-11, 2023
Benjamin Vandegrift, VP Measurement Solutions at VAB, will join this year's CIMM Summit and speak at the Breakout Session: Smart(er) TV Data Initiative on Wednesday, October 11.
Learn MoreThe Latest
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VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’
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Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement
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YouTube Ads May Have Led to Online Tracking of Children, Research Says
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Nielsen Plans to Incorporate Amazon’s Data on ‘Thursday Night Football’ Viewership
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VAB's Ben Vandegrift at Innovid's Measurement Monday
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Sean Cunningham Named Among Crain's New York Business' 2023 'Notable Leaders in Advertising, Marketing & PR'
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VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
NEW Webinar: Demystifying Clean Rooms for TV | Register Now
Join Sean Cunningham, President & CEO at VAB, in conversation with Jason Manningham, CEO at Blockgraph, at an all-new webinar Tuesday, October 3 at 12pm ET.
Learn MoreThe Latest
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Media and Marketing Training Resources
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The State of TV Measurement | Executive Roundtable Series | Watch Now!
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Unlocking Brand Growth with Audience-Based TV Buying | On-Demand Webinar
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Watch Now! VAB Webinar: How TV Advertising Grows Brands
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Watch Now! VAB Spotlight on Streaming Executive Roundtables
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Learn More About VAB!
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VAB in the news
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Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement
Ad Age -
The streaming crackdown on password sharing could be a win for advertisers
The Current -
Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year
Ad Age -
Marketers Must Take Back Their Power And Demand Platform Transparency
Forbes Agency Council -
Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality
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Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency & brand safety, & makes it easy for advertisers to reach engaged audiences.
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