VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Registrations Now Open! The State of TV Measurement Series 2024! Executive Roundtables on Future Proofing Modern Measurement, 8/13 + 8/20 @12pm ET
Learn More
Reed Kiely, Director, Data Insights & Trends at VAB, will join the 2024 StreamTV Show in Colorado and speak on driving viewer acquisition, engagement, and growth strategies. Registrations now open!
Learn MoreThe Latest
In The News
Cynopsis 07/17/24: Eighty-one percent of US adults are concerned about how companies use the personal data
CynopsisIs It Time For Radio Broadcasters To “Thelma & Louise” Over The Demographic Cliff?
Jacobs MediaVideoWeek's The Video Advertising Guide 2024
VideoWeekHow To Really Be A Force for Good: The Global Consequences of Ad Fraud, Transparency & Accountability
MarTech 3603 reasons addressable TV advertising has solidified its upfront presence
AdAgeWhy TV’s Annual Upfront Sales Might Seem Like Groundhog Day
The Wall Street Journal66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions
The CurrentMeta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
MediaPostCynopsis Media Tech Update: Key Findings from VAB Study on Common Misconceptions Around Ad Fraud
CynopsisVAB Tackles Marketers’ Lingering Ad Fraud Fears
Radio+Television Business ReportVAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
WATCH NOW: Business-Driving Strategies That Unlock Spending Power: Empower Your Marketing to Drive Full-Funnel Outcomes
Learn More
Available on demand. The State of TV Measurement Executive Roundtable Series brings you 3 insightful conversations on the critical issues and opportunities within modern measurement.
Learn MoreThe Latest
Across the Industry
Industry Spotlight Library
Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.
Explore