VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
On Thursday June 18th both Benjamin Vandegrift, SVP of Measurement Strategy & Innovation and Reed Kiely, VP, Data Insights & Trends will take the stage for two exciting sessions. Learn more and register now.
Learn More
VAB President & CEO Sean Cunningham takes the stage at 10:15 AM ET for the panel "Advertising Outlook 2026: Can TV Win Back Advertisers and Generate New Growth?"
Learn MoreThe Latest
In The News
What TV measurement changes mean for buyers and sellers ahead of the 2026 upfronts
AdAgeThe Fight Over Nielsen's Gauge Measurement Changes Goes Beyond Frustrated Streamers
The WrapNewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon
The MeasureCan the Nielsen Gauge Be Trusted?
PuckNielsen's Gauge Delay is 'Indefensible,' Says TV Trade Group
VarietyGauge' Against the Machine
CablefaxCynopsis 03/18/26: Apple TV Launching Animated Adventure Series
Cynopsis‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham – Beet.TV
Beet.TVTV Advertising Attribution: What Small Businesses Should Track (2026)
AdWaveHeading into upfronts, the accreditation of a major TV measurement product remains in limbo
Marketing BrewVAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
New Webinar in partnership with MRI-Simmons. As buyers demand more than impressions, audience insight is becoming the new currency across FAST, CTV, and streaming.
Learn More
Now on-demand! This session confronts the biggest misconceptions surrounding Data-Driven Linear head-on. In partnership with datafuelX.
Learn MoreThe Latest
Across the Industry
Industry Spotlight Library
Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.
Explore