VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
REGISTER NOW - 2022 VideoNuze Connected TV Advertising PREVIEW
Join VAB EVP Danielle DeLauro on 1/26 at 1:40pm ET as she moderates 'Exploring CTV’s Primary Opportunities and Challenges'
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Watch Now! VAB President & CEO Sean Cunningham at TVOT LIVE! 2022
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Sean Cunningham at CIMM's 11th Annual Converged TV Measurement and Data Summit, Feb 16-17, Register Here
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TV Advertising Blueprints, A Marketing Architects Podcast - Build Brands and Drive Sales With TV
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WATCH NOW! Webinar: Adapting to a Converged TV World
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Televisionation: Marianne Vita on VAB’s New Streaming-Video Studies
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Maximize the Impact of Your TV Campaign with Audience-Based Buying, Op-Ed by Danielle Delauro
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Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
VAB Wins 2 TVOT Leadership Awards
Sean Cunningham, President & CEO wins 'Individual Leadership' and VAB wins 'Most Significant Impact'
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Marianne Vita Honored Amongst Cablefax 2021 Most Powerful Women
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VAB Wins 2021 Platinum MarCom Award!
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Conviva’s State of Streaming Q3 2021
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Cablefax 2021 Diversity List -Nellie Chung named Honoree
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
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WATCH NOW - Tomorrow's TV, created today
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VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
2022 Media and Marketing Training Resources
Bring you and your team up to speed on the latest in video, media and marketing strategies.
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NEW! Audience-Based Buying Insights Center
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Learn More About VAB!
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The 5 Things You Need to Know (VAB Members-Only Series)
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VAB is Hiring an Activations Marketing Manager!
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WATCH NOW! 8 Best Practices For Driving Business Success With Your Streaming Video Campaigns, a VAB INSPIRE Webinar
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VAB VOICES: Hear From the Leaders and Authors, An Insider's View
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VAB in the news
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Nielsen Out-of-Home Error Was a Big Deal: VAB
Broadcasting+Cable -
TV Networks Count Tens of Millions of Ad Dollars Lost in Nielsen’s Out of Home Error
Variety -
Nielsen miscount costs TV networks at least $350 million, trade group says
AdAge -
Nielsen’s Out-of-Home Measurement Error Cost TV Networks $700 Million, Study Says
The Wrap -
VAB Claims Nielsen Undercounting Of Out-Of-Home Viewing Led To $700M TV Ad Revenue Loss
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