VAB In Action

Here’s the Scoop: The Latest at VAB

VAB Leading Conversations

Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.

Watch Now: Unlocking the Power of Data Enrichment for Media

Watch Now: Unlocking the Power of Data Enrichment for Media

Available on demand: New VAB webinar with industry leaders from VAB, MRI-Simmons, Warner Bros. Discovery, and Transunion on how enriched data can transform your media business.

Learn More
Hear from VAB's Danielle DeLauro at 2024 CTV Ad Days New York | November 13 2024

Hear from VAB's Danielle DeLauro at 2024 CTV Ad Days New York | November 13 2024

Danielle will be moderating the panel 'Driving streaming ad tiers to new heights.' She'll be joined by leaders from Dentsu, WBD, Disney and AWS. Register now!

Learn More

The Latest

In The News

TV advertising still king, US-based SMMEs reap rewards
Biz Community
TV advertising drives brand results: Here’s what the numbers say
Marketing Dive
Nielsen rivals are gaining acceptance among advertisers, study finds
AdAge
Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’
Awful Announcing
Gen Z Finds that Social Media is Not So Social
Cablefax
Consumers’ moods—and purchase intent—goes up at the movies, report finds
Marketing Brew
Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z
AdAge
Podcast: Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency
Next in Media
Roku Patent Balances Ad Output as Streaming Industry Plateaus
The Daily Upside
With Great Power Comes Great Responsibility
MarTech 360

Across the Industry

See More

Industry Spotlight Library

Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.

Explore

Watch our webinars

Learn from inspiring conversations with industry leaders

Watch Now

Check out our new blog, VAB Voices!

Fresh perspectives and hot takes.

Read More