VAB Happenings

Here’s the Scoop: The Latest at VAB

VAB in the news

  • Nielsen Out-of-Home Error Was a Big Deal: VAB
  • TV Networks Count Tens of Millions of Ad Dollars Lost in Nielsen’s Out of Home Error
  • Nielsen miscount costs TV networks at least $350 million, trade group says
  • Nielsen’s Out-of-Home Measurement Error Cost TV Networks $700 Million, Study Says
    The Wrap
  • VAB Claims Nielsen Undercounting Of Out-Of-Home Viewing Led To $700M TV Ad Revenue Loss
More news
Press center

Press Center

The Latest at VAB: News, Company Updates & Assets


New Member

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.
Learn More

Looking for more?

Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

Search our library

You have questions. We have answers.

Get immediate access to our Insights library.