Optimizing Political Messaging with Emotional Insights: Using innovative biometric data to impact strategies

Join us as we explore one of the most exciting new methods available to marketers looking to objectively quantify audience response: biometric data.

Biometric data offers marketers a real and unbiased look at the emotional responses of their consumers, insights that are particularly critical within the evolving emotionally-driven political landscape. 

With the U.S. Presidential election just weeks away, the emotions of many voters are at an all-time high. 

That’s why understanding the measurement of biometric reactions of voters as they experience content in their usual surroundings in real-time over extended periods is essential to optimizing content and messaging. Learn how this new technology is being used to gain objective insights that go beyond traditional research tools and see how it’s being used to improve the effectiveness of messaging. This is a must-see webinar for political analysts, campaign strategists, broadcasters, political research agencies, political marketing and communication professionals.

What you’ll learn from these industry leaders:  

• Understanding implicit insights and sentiment analysis: Gain clarity on what biometric emotional reactions are and how they differ from traditional polling data. Learn about Mediaprobe’s emotional sentiment measurement grounded in the science of galvanic skin response (GSR) used by leading media organizations.
• Case studies: See real-world examples of long-term tracking of voters’ biometric emotional reactions and the electorate's evolving emotional landscape and engagement with certain topics, candidates, and messaging, as well as voting intention.
• Integrating implicit data: Discover strategies for identifying long-term trends and shifts in public sentiment and incorporating implicit data into your existing research to optimize political messaging.
  

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