TRANSPARENCY & BRAND SAFETY

We believe in a transparent, accurate and competitive video advertising marketplace.

measurement

Clear answers to questions our industry is asking about transparency and brand safety?

Digital ad fraud refers to an individual, group or organization maliciously and intentionally falsifying engagement with a digital advertisement.

The common types of digital ad fraud range from fake clicks, overcounted users, to sub-standard video placements, manipulating impression metrics and wasting ad spend.

Want to learn more? Download 'What is Digital Ad Fraud?'
In the past year, it’s become impossible to ignore the issue of advertising transparency.

Headlines are littered with explosive investigative research reports, inflated metrics scandals, children’s data being compromised, ads running in wildly inappropriate content and more.

Digital ad fraud is estimated to cost marketers $84 billion in 2024.

Besides diminishing ROAS for marketers, advertising in opaque environments poses dangerous hidden costs to the reputational, legal, and financial well-being of brands.


Want to learn more? Download 'Hidden Costs'
Demand full transparency from all media partners.

Know precisely where your video ad campaign is running and exactly who is watching it.

Stop considering any ad video "premium" that lacks a fully transparent ad process.

Insist on campaign transparency from all your video ad partners.

Trust multiscreen TV to always be transparent, accurate and accountable.

On behalf of our membership and the marketing community, VAB is wholly committed to holding the ad tech digital walled gardens to the same set of standards of transparency and accountability as other media platforms.

Hear more from VAB President & CEO, Sean Cunningham in his open letter and challenge to marketers to take back control of their brands.

NEW RELEASE!
What marketers are saying (and doing) about digital ad fraud and why their FOFO is costing them $84B.

When it comes to digital ad fraud, many marketers have a case of FOFO (fear of finding out). If that sounds like you, we understand why. See the 5 inconvenient truths we learned from marketers.

Learn More

From AWNY 2023: Exposing the Double Standard in Video Advertising

Over the last 10 years there has been a seismic shift of power from marketers to the walled gardens. Understand how we got here, the perilous implications for advertisers and the premium video ecosystem, as well as how to reclaim your ad investment and steward brands to growth.

Learn More

An Interview with Adalytics: An insider's look at the latest Google ad fraud allegations

A second analysis from Adalytics alleges significant ad fraud and breach in transpar- ency from Google/YouTube. In the wake of these latest revelations, many marketers want to know more about Adalytics, what its ...

Learn More

Transparency Education Resources

The Marketer's Take
Who is responsible for monitoring ad fraud within my campaign?
Who is responsible for monitoring ad fraud within my campaign?

Answering marketers' questions about trust and transparency
Ad Fraud Solutions
How can I effectively address ad fraud within my campaign?
How can I effectively address ad fraud within my campaign?

Answering marketers' questions about trust and transparency
Brand Safety
Will prioritizing cost over quality impact my ad campaign outcomes?
Will prioritizing cost over quality impact my ad campaign outcomes?

Answering marketers' questions about trust and transparency
Ad Placements
What are the misconceptions about ad fraud across media platforms?
What are the misconceptions about ad fraud across media platforms?

Answering marketers' questions about trust and transparency
The Real Cost of Ad Fraud
Does ad fraud pose any real risks beyond affecting my campaign metrics?
Does ad fraud pose any real risks beyond affecting my campaign metrics?

Answering marketers' questions about trust and transparency
Quick Facts + Glossary
What is Brand Safety?
What is Brand Safety?

Learn how brand safety & suitability strategies are essential to strengthening brand reputation.
WHERE TO ADVERTISE
2024 Marketing Success Strategies - #1: Prioritize Quality
2024 Marketing Success Strategies - #1: Prioritize Quality

Learn the importance of value when selecting video ad platforms.
Brand Perception
Understanding the Effect of Quality Across Media Platforms
Understanding the Effect of Quality Across Media Platforms

The quality of content & advertising environments affects consumers’ perception of brands.
Ad Fraud Risks
3 Reasons Why Understanding the Risks of Digital Ad fraud is Critical for Marketers
3 Reasons Why Understanding the Risks of Digital Ad fraud is Critical for Marketers

Brought to life through real examples and case studies. Learn from the experiences of other brands to help protect your own.
TESTING YOUTUBE ADS
Did YouTube Allow for Targeted Campaigns to be Served on “Made for Kids” channels?
Did YouTube Allow for Targeted Campaigns to be Served on “Made for Kids” channels?

A VAB investigation.
Quick Facts + Glossary
What is Digital Ad Fraud?
What is Digital Ad Fraud?

Learn key terms and concepts and equip yourself with tips and strategies to mitigate ad fraud for your brand.
Quick Facts + Glossary
What Is The Digital Video Supply Chain
What Is The Digital Video Supply Chain?

Learn how to successfully navigate the complexity of the digital video supply chain

Be an Insider

Be among the first to know about new VAB content releases, webinar series and announcements, as well as industry news, conferences and events by joining our email list here.

Join Email List

You have questions. We have answers.

Measurement is complex. We are here to help simplify and inspire with glossaries, best practices, case studies and more. Create a VAB account here to unlock immediate access to our content library.

Get Access

Relevant News

How To Really Be A Force for Good: The Global Consequences of Ad Fraud, Transparency & Accountability

Where are dollars from digital ad fraud being funneled to? Hint: It’s not your local Boys and Girls Club. The latest op-ed by Jason Wiese, SVP, Director of Strategic Insights at VAB, takes a hard look at the industry's #1 issue.

Latest

  • Marketers fear uncovering major ad issues—and more from the ANA Media Conference
    Learn More
  • WFA response to Adalytics report on Google Search advertising
    Learn More
  • VAB halts ANA talks—TV trade group cites Google and Meta’s influence on marketer group
    Learn More
  • How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B
    Learn More
  • Marketers Must Take Back Their Power And Demand Platform Transparency
    Learn More
  • Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency
    Learn More
  • A Fast Take on the Latest Adalytics Report on Google & YouTube Ad Fraud
    Learn More
  • How To React To YouTube’s Fraud Scandal? Treat It As If It Were TV
    Learn More

Insights

Be inspired by our data-driven storytelling to reimagine your media strategies and make informed decisions that drive business growth.

Learn more

VAB In Action

Discover VAB-produced events and series, the latest industry news and marketplace innovation.

Learn more

Membership

Learn more about VAB’s vibrant member community and exclusive member benefits.

Learn more