VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
VAB at Advertising Week 2026
VAB is back on the Advertising Week New York stage this year! Get ready for a dynamic lineup of thought-provoking sessions and an inspiring slate of speakers that will challenge, inform and ignite new ideas. We invite you to join us!
Learn MoreVAB at StreamTV Show 2026 in Denver
Benjamin Vandegrift, SVP of Measurement Strategy & Innovation and Reed Kiely, VP, Data Insights & Trends take the stage for two exciting streaming focused panels.
Learn MoreThe Latest
In The News
Pharma TV ad campaigns spark online search surges and sales lifts
EMARKETERUS Healthcare and Pharma Ad Spending 2025
EMARKETERWhy VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly
ForbesPharma TV ad restrictions could disproportionately affect Black, Hispanic, and Asian consumers
EMARKETERVAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference
The MeasureStreaming Sports Boom Means More Confusion, More Frustration and More Bills
The WrapVAB report: YouTube nukes 179 million problematic videos over six years
The DeskVAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
TV Measurement, Simplified: Why Audience Targeting Leads to Actionable Outcomes - Watch Now.
Featuring leaders from PurpleLab and VideoAmp, learn how they are working together to bring audience targeting and measurement together to streamline campaign execution, accelerate access to performance insights and enable more actionable optimization. Now On-Demand.
Learn MoreThe State of TV Measurement 2026 | Executive Leadership Roundtable Series (5th Anniversary!) | Now On-Demand
Watch Senior leaders from across the industry for candid conversations on the state of measurement today, the milestones that have defined the past five years, and the trends, technologies and industry collaboration that will shape the next chapter.
Learn MoreThe Latest
Across the Industry
Industry Spotlight Library
Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.
Explore