AI for Marketers: How AI is bringing more effectiveness and efficiency to TV
Monday, October 16 | 2:55–3:25PM EDT | The Screening Room
The explosive growth of AI is impacting all corners of the TV ecosystem. Learn how AI is helping marketers, sellers and the wider industry to work more creatively, efficiently and effectively. Be inspired with real examples and guidance on how to incorporate AI platforms and tools into how you plan, buy and measure media right now.
Measuring What Matters: Unlocking Incrementality for Business Outcomes
Monday, October 16 | 2:10-2:40PM EDT | The Insights Arena
As advertising and media move from analog to addressable, the measurement of direct business results becomes increasingly more important. Hear from measurement experts across the ecosystem on the latest innovations in outcome-based measurement, including Tune-in, Digital Conversion, Retail Visitation, Theatrical/Box Office, and more. Learn best practices for understanding the true incremental business impact of your ad spend, and how to optimize future campaigns with more precise targeting.
Achieving Advertising Success in the Vibrant (and Fragmented) CTV Landscape
Monday, October 16 | 12:40–1:10PM EDT | The Screening Room
In recent years, the rise of ad-supported streaming has provided media buyers and sellers with new opportunities to reach, influence, and win CTV audiences. While much of the focus to date has been on the media behemoths, CTV and streaming boast a vibrant advertising ecosystem that offers limitless content options to viewers and more open, programmatic access to advertisers.
Exposing the Double Standard in Video Advertising
Tuesday, October 17 | 10:10–10:40AM EDT | The Tech Lab
Over the last 10 years there has been a seismic shift of power from marketers to the walled gardens. As a result, a glaring double standard on ad campaign management and transparency has emerged between these walled gardens and multiscreen TV platforms. You’ll understand how we got here, the perilous implications for advertisers and the premium video ecosystem, as well as how to reclaim your ad investment and steward brands to growth.
CTV and Retail Media: How They Are Working Together to Drive Results for Brands
Tuesday, October 17 | 11:20–11:50AM EDT | The Screening Room
With CTV ad spend projected to reach $25 billion this year, it is the fastest-growing video platform. Retail Media Networks increasingly intertwine with CTV, presenting a tremendous and growing opportunity for advertisers. In this discussion, you’ll see how marketers are using CTV to create a unified campaign that offers increased scale, engagement, precision and a premium environment on the biggest screen in the home.
Brand Safety vs. Ad Fraud: The Difference and Why It Matters to Brands
Wednesday, October 18 | 11:20–11:50AM EDT | The Screening Room
Renewed in recent months, there is rightly industry anger at the lack of transparency of the walled gardens when it comes to campaign management. Why is this important? Aside from the obvious ad fraud implications, fraudulent placements can put your brand in legal or reputational peril. In this discussion, we’ll discuss what brand safety means, the distinction between brand safety and ad fraud, and what they mean to advertisers looking to protect their brands and reach audiences with the most engaging, relevant content.
For more conversations around the industry’s hottest and most critical topics.
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