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VAB at Advertising Week 2026

VAB at Advertising Week 2026

VAB is back on the Advertising Week New York stage this year! Get ready for a dynamic lineup of thought-provoking sessions and an inspiring slate of speakers that will challenge, inform and ignite new ideas. We invite you to join us!

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VAB at StreamTV Show 2026 in Denver

VAB at StreamTV Show 2026 in Denver

Benjamin Vandegrift, SVP of Measurement Strategy & Innovation and Reed Kiely, VP, Data Insights & Trends take the stage for two exciting streaming focused panels.

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The Latest

In The News

Pharma TV ad campaigns spark online search surges and sales lifts
EMARKETER
US Healthcare and Pharma Ad Spending 2025
EMARKETER
Why VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly
Forbes
Pharma TV ad restrictions could disproportionately affect Black, Hispanic, and Asian consumers
EMARKETER
VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference
The Measure
Streaming Sports Boom Means More Confusion, More Frustration and More Bills
The Wrap
VAB report: YouTube nukes 179 million problematic videos over six years
The Desk

VAB Signature

Our marquee line-up: Discover our unique VAB-led initiatives and programs.

TV Measurement, Simplified: Why Audience Targeting Leads to Actionable Outcomes - Watch Now.

TV Measurement, Simplified: Why Audience Targeting Leads to Actionable Outcomes - Watch Now.

Featuring leaders from PurpleLab and VideoAmp, learn how they are working together to bring audience targeting and measurement together to streamline campaign execution, accelerate access to performance insights and enable more actionable optimization. Now On-Demand.

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The State of TV Measurement 2026 | Executive Leadership Roundtable Series (5th Anniversary!) | Now On-Demand

The State of TV Measurement 2026 | Executive Leadership Roundtable Series (5th Anniversary!) | Now On-Demand

Watch Senior leaders from across the industry for candid conversations on the state of measurement today, the milestones that have defined the past five years, and the trends, technologies and industry collaboration that will shape the next chapter.

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Industry Spotlight Library

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Check out our new blog, VAB Voices!

Fresh perspectives and hot takes.

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