Analysis: TV drives discovery & encourages education in the pharma DTC category
Your overview to Connected TV: clear definitions, trends, infographics and more.
Analysis of 38 brands across a variety of campaign lengths that details how TV is an effective drive...
VAB's 10 most popular charts this quarter - premium video's performance, streaming's scale, Google's...
See which sports and leagues streamers are tuning into and view YOY growth.
Get the latest on ad-supported streaming, viewing behaviors, device & platform usage, and content qu...
For VAB members-only: historical broadcast and cable primetime CPMs
VAB Member Exclusive — Your guide to national TV spending strategies
One-sheet guide and overview of these two cross platform measurement solutions from Nielsen and Coms...
View analysis of Google's 2024 fiscal year 10-K filing. Get a breakdown of revenue generated across ...
Analysis: How much search traffic did Super Bowl ads drive?
Lexicon of aligned terms for TV advertising in all its forms, developed by MVPDs and VAB
