2 case studies showing how brands drove in-store traffic using a streaming video ad campaign.
5 case studies showing how brands made an impact on a local level using a streaming video ad campaign.
3 case studies showing how brands boosted sales using a streaming video ad campaign.
5 case studies showing how brands extended their reach using a streaming video ad campaign.
Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel
For VAB members-only, historical broadcast and cable CPMs
The modern consumer's definition of TV
Part 1 of a 5-part series on video measurement
Understand how advertising positively affects sales and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
Understand how advertising positively affects consideration and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
Understand how advertising positively affects awareness and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
Partner Insights from The Global TV Group
