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Answering 3 Questions Marketers Have on How TV Drives Outcomes
View the facts and data: How does TV build interest for brands online? Are TV campaigns right for your business? What measurable financial impact does TV drive for brands?
A Silver Lining
2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+
Direct-to-Consumer Historical TV Spend Advertiser List
VAB Member Exclusive: View the TV spend of over 590 DTC brands based on VAB customized categories for 2013 – 2022
Did YouTube allow for targeted campaigns to be served on “Made for Kids” channels?
Shortening the Path to Purchase
Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance
What’s the Deal with What’s Next in Measurement?
View 5 future trends within video advertising measurement that will empower marketers to measure the impact of their multiscreen TV campaigns more effectively.
Our Top 10 insights charts of the 2nd quarter
VAB’s 10 most popular charts to keep you up-to-date on trends, analysis and opportunities in video advertising
What’s the Deal with Outcomes?
Answers to the most commonly-asked questions about measuring ad outcomes. Learn the ideal components to measuring them, common examples, best practices and lots more.
How TV Advertising Grows Brands (webinar presentation)
Real-world analyses and case studies proving the full-funnel impact of TV
Reaching the Right Audiences
Why brands and agencies are increasing their adoption of audience-based TV buying – results from a survey of over 200 marketers.
Untangling Terminology within Generative AI & Machine Learning
Understanding what Generative AI and Machine Learning are and why they are of growing importance to marketers.