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What is Addressable TV?
What is Addressable TV?

Embracing industry innovation and modern advertising targeting solutions

Does ad fraud pose any real risks beyond affecting my campaign metrics?
Does ad fraud pose any real risks beyond affecting my campaign metrics?

Answering marketers' questions about trust and transparency

What are the misconceptions about ad fraud across media platforms?
What are the misconceptions about ad fraud across media platforms?

Answering marketers' questions about trust and transparency

Will prioritizing cost over quality impact my ad campaign outcomes?
Will prioritizing cost over quality impact my ad campaign outcomes?

Answering marketers' questions about trust and transparency

How can I effectively address ad fraud within my campaign?
How can I effectively address ad fraud within my campaign?

Answering marketers' questions about trust and transparency

Who is responsible for monitoring ad fraud within my campaign?
Who is responsible for monitoring ad fraud within my campaign?

Answering marketers' questions about trust and transparency

Direct-to-Consumer Historical TV Spend Advertiser List: 2024 Update
Direct-to-Consumer Historical TV Spend Advertiser List: 2024 Update

VAB Member Exclusive: View the TV spend of 682 DTC brands from 2013–2023

Untangling Acronyms Within Marketing and Advertising
Untangling Acronyms Within Marketing and Advertising

VAB Glossary of 120 acronyms to help you stay presentation and discussion ready

Untangling Terminology Within Marketing and Advertising
Untangling Terminology Within Marketing and Advertising

VAB Glossary of 112 terms to help you stay presentation and discussion ready

How TV & Streaming Cultivate Richer Interactions with Black Audiences Than Social Platforms
How TV & Streaming Cultivate Richer Interactions with Black Audiences Than Social Platforms

Unite, Empower, Reflect, Shop

Data Privacy 101: A Marketer’s Guide to Privacy-Forward Ad Campaigns
Data Privacy 101: A Marketer’s Guide to Privacy-Forward Ad Campaigns

Actionable next steps to empower your marketing in new 3-part series on data privacy and security

Automotive Category Video Advertising Case Studies
Automotive Category Video Advertising Case Studies

Driving success through premium video advertising.