The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.
The latest stats on device usage, such as average audience size, reach and time spent on devices like TV, mobile, tablet, radio and more.
Understanding what the eventual retirement of C3 and C7 ratings mean for the industry
See how these businesses are increasing their customer base and website traffic
How Cinema advertising delivers on 15 important campaign KPIs like scale, quality, attention, receptivity and more
A fresh look at how marketers are adopting innovative TV strategies
Learn more about the 303 new advertisers across 71 product categories that invested over $1.3 Billion in national TV in 2022
Clarifying marketplace confusion around ad fraud in multiscreen TV and defining what does and does not constitute fraud
Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.
How TV advertising builds streaming audiences and creates engagement opportunities
Why migrating audiences means new ad opportunities for brands
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising
