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Staying Current on Streaming – June 2023
The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.
Left to Your Own Devices – June 2023
The latest stats on device usage, such as average audience size, reach and time spent on devices like TV, mobile, tablet, radio and more.
What is Changing About TV Currency? – May 2023 Update
Understanding what the eventual retirement of C3 and C7 ratings mean for the industry
How are SMBs achieving growth through multiscreen TV?
See how these businesses are increasing their customer base and website traffic
15 Reasons to Include Cinema Within a Video Ad Campaign
How Cinema advertising delivers on 15 important campaign KPIs like scale, quality, attention, receptivity and more
Unlocking Brand Growth with Audience-Based Buying
A fresh look at how marketers are adopting innovative TV strategies
Welcome to TV - Full Year 2022
Learn more about the 303 new advertisers across 71 product categories that invested over $1.3 Billion in national TV in 2022
The Truth About CTV Ad Fraud
Clarifying marketplace confusion around ad fraud in multiscreen TV and defining what does and does not constitute fraud
What’s the Deal with Identity?
Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.
The Odyssey of Content Discovery
How TV advertising builds streaming audiences and creates engagement opportunities
Our Top 10 insights charts of the 1st quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising