For VAB members-only: historical broadcast and cable primetime CPMs
VAB Member Exclusive — Your guide to national TV spending strategies
One-sheet guide and overview of these two cross platform measurement solutions from Nielsen and Coms...
View analysis of Google's 2024 fiscal year 10-K filing. Get a breakdown of revenue generated across ...
Analysis: How much search traffic did Super Bowl ads drive?
Lexicon of aligned terms for TV advertising in all its forms, developed by MVPDs and VAB
Answers to three common questions on the latest technology in Broadcast TV
10 fast facts highlighting how fans watch the NFL across streaming and TV
What is premium video? Discover its 5 defining pillars that drive powerful brand outcomes
Left to Your Own (Connected) Devices
VAB’s 10 most popular charts this quarter: new TV spend, Gen Z online, engagement trends and more
January 2025 Update — Consumer spending data proves moviegoers’ superior buying power drives bigger ...