Connected TV is one of the fastest growing ad platforms in the United States

Connected TV Defined:

A television set that has built-in internet capabilities (e.g., Smart TV) or is connected to the internet via a streaming device such as a streaming box/stick, gaming console or Blu-ray player; all of which can access a variety of long-form and short-form content.

2025 Connected TV Stats:

• Average time viewed has grown to 2 hours and 29 minutes per day
• In 2025, total CTV Advertising surpassed $33 billion, comprising nearly 40% of the total TV marketplace
• 90% of US households have at least one CTV device

What's Inside the Report:

• Clear definition of Connected TV
• Examples of CTV devices
• Overview of CTV advertising ecosystem (supply, demand, data & tech, ad formats)
• CTV advertising benefits for marketers
• Glossary of related terms and more

Why Download?

With significant technological investments throughout the industry, CTV offers marketers powerful opportunities to reach their target audiences. Learn what CTV is and how you can harness its power to ensure you make the most effective placements and drive greater outcomes.