🔎 Exploring Addressable TV and its Benefits for Marketers
More marketers are adopting Addressable TV strategies, with spending projected to reach $13.2 billion in 2024.
Do you have questions about Addressable TV? Our newest insights piece provides an overview of the latest technology, capabilities and opportunities in addressable advertising.
Simply put, addressable TV allows you to deliver personalized ads to specific households, maximizing your ad's relevance and ROI by targeting your ideal customer.
Inside this guide, you’ll find:
- Data on addressable TV’s effectiveness
- 6 Key benefits of addressable TV
- 5 Steps to launching an addressable TV campaign
- Buy and sell-side industry perspectives
- Relevant definitions
- And more!
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