TV consistently drives brand growth and value creation through each stage of the consumer journey.
VAB has long-studied the effects of TV investment on driving business outcomes.
We have distilled 10 years of analysis, across 2 dozen reports, over 1,000 brands and 80 categories to bring you the 25 Ways TV Grows Brands.
Through custom analyses and real-world examples, you’ll see how TV campaigns deliver many common brand KPIs across the purchase funnel. Among these ways, you’ll see how...
- TV has turned brands into household names (#2)
- TV drives website traffic and repeat visits (#16)
- TV successfully launches new products (#19)
- TV strengthens share of market (#21)
Equip yourself with data and examples to share with your clients or marketing teams on the effectiveness of TV campaigns in driving KPIs.
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