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News Article | Aug 10, 2022
Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold
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News Article | Aug 9, 2022
Nielsen-sized TV panel for measurement rivals planned by VAB trade group
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News Article | Aug 9, 2022
Experiments with Nielsen alternatives increase but questions remain, VAB finds
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News Article | Aug 9, 2022
Nielsen Shares Surge As Large Shareholder Seeks Pact With Buyout Firms
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News Article | Aug 8, 2022
VAB Finds 85% Of TV Networks Using New Measurement
Read more at MediaPost -
News Article | Aug 8, 2022
Networks Increased Use of New Measurement Companies in Upfront
Read more at Broadcasting + Cable
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