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News Article | Jan 9, 2023
Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data
Read more at The Hollywood Reporter -
News Article | Jan 9, 2023
OpenAP and Programmers March Toward Multiple Currencies, Form Joint Committee
Read more at Adweek -
News Article | Jan 9, 2023
WHY NBCU, FOX AND OTHER NETWORKS ARE PARTNERING TO SHARE STREAMING DATA AND CERTIFY MEASUREMENT FIRMS
Read more at AdAge -
News Article | Jan 9, 2023
Networks, Open AP Form JIC To Certify New 'Currencies'
Read more at MediaPost -
News Article | Jan 9, 2023
NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement
Read more at Marketing Dive -
News Article | Jan 9, 2023
Programmers, ad sales execs push for new ad currency standards
Read more at S&P Global
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