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VAB in the news

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  • News Article | Feb 22, 2021

    As CMOs Focus on Business Results, Performance Marketing Gains Momentum
    Read more at MediaVillage
  • OP-ED | Feb 11, 2021

    Ageism in Media Buying: The $4 Trillion Missed Opportunity
    Read more at AdWeek
  • News Article | Dec 7, 2020

    How New York Interconnect Serves The Big Apple On A Plate
    Read more at Broadcasting+Cable
  • OP-ED | Dec 2, 2020

    Hungry and Aggressive: How Young Brands Are Transforming TV Advertising
    Read more at Broadcasting + Cable
  • News Article | Nov 24, 2020

    Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s Ability to Drive Outcomes at Different Brand Life Cycle Stages
    Read more at AdTech Daily
  • News Article | Nov 19, 2020

    TV has 'Halo Effect' for DTC and Other Brands
    Read more at Spots n Dots

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