VAB in the News
VAB in the news

What’s the buzz?

  • News Article | Sep 8, 2026

    Households are giving Netflix more time than any other streamer
    Read more at EMARKETER
  • News Article | Aug 19, 2026

    Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
    Read more at Variety
  • News Article | Jul 24, 2026

    How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
    Read more at AdExchanger
  • News Article | Jul 23, 2026

    The biggest screen wants the smallest budgets
    Read more at The Current
  • News Article | Jun 15, 2026

    VAB: Connected TV ownership reaching saturation point in U.S.
    Read more at TheDesk.net
  • News Article | May 28, 2026

    TV Pharma Ads Are Getting Longer, VAB Says
    Read more at TVTechnology
  • News Article | May 7, 2026

    MediaTalk | Season 4 | Ep. 18 - From Households to Humans: How First-Party Data Could Reshape the Upfronts
    Read more at S&P Global
  • News Article | Apr 9, 2026

    What TV measurement changes mean for buyers and sellers ahead of the 2026 upfronts
    Read more at AdAge
  • News Article | Apr 1, 2026

    State Of The 'Currency' Marketplace: Fiesta, Siesta, Fiasco?
    Read more at MediaPost
  • News Article | Mar 26, 2026

    The Fight Over Nielsen's Gauge Measurement Changes Goes Beyond Frustrated Streamers
    Read more at The Wrap
  • News Article | Mar 25, 2026

    NewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon
    Read more at The Measure
  • News Article | Mar 24, 2026

    Gauge' Against the Machine
    Read more at Cablefax

VAB Happenings

Here’s the scoop: The Latest at VAB.

Explore
Press center

Press Center

News, Company Updates & Assets.

Explore

You have questions. We have answers.

Get immediate access to our Insights library.