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  • News Article | Jan 9, 2023

    Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data
    Read more at The Hollywood Reporter
  • News Article | Jan 9, 2023

    OpenAP and Programmers March Toward Multiple Currencies, Form Joint Committee
    Read more at Adweek
  • News Article | Jan 9, 2023

    WHY NBCU, FOX AND OTHER NETWORKS ARE PARTNERING TO SHARE STREAMING DATA AND CERTIFY MEASUREMENT FIRMS
    Read more at AdAge
  • News Article | Jan 9, 2023

    Networks, Open AP Form JIC To Certify New 'Currencies'
    Read more at MediaPost
  • News Article | Jan 9, 2023

    NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement
    Read more at Marketing Dive
  • News Article | Jan 9, 2023

    Programmers, ad sales execs push for new ad currency standards
    Read more at S&P Global

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