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VAB in the news

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  • News Article | Aug 10, 2022

    Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold
    Read more at AdExchanger
  • News Article | Aug 9, 2022

    Nielsen-sized TV panel for measurement rivals planned by VAB trade group
    Read more at AdAge
  • News Article | Aug 9, 2022

    Experiments with Nielsen alternatives increase but questions remain, VAB finds
    Read more at Marketing Dive
  • News Article | Aug 9, 2022

    Nielsen Shares Surge As Large Shareholder Seeks Pact With Buyout Firms
    Read more at Variety
  • News Article | Aug 8, 2022

    VAB Finds 85% Of TV Networks Using New Measurement
    Read more at MediaPost
  • News Article | Aug 8, 2022

    Networks Increased Use of New Measurement Companies in Upfront
    Read more at Broadcasting + Cable

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