Become member
VAB in the news

What’s the buzz?

  • News Article | Nov 12, 2024

    TV advertising still king, US-based SMMEs reap rewards
    Read more at Biz Community
  • News Article | Nov 8, 2024

    TV advertising drives brand results: Here’s what the numbers say
    Read more at Marketing Dive
  • News Article | Nov 1, 2024

    Nielsen rivals are gaining acceptance among advertisers, study finds
    Read more at AdAge
  • News Article | Nov 1, 2024

    Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’
    Read more at Awful Announcing
  • News Article | Oct 29, 2024

    Gen Z Finds that Social Media is Not So Social
    Read more at Cablefax
  • News Article | Sep 27, 2024

    Consumers’ moods—and purchase intent—goes up at the movies, report finds
    Read more at Marketing Brew

VAB Happenings

Here’s the scoop: The Latest at VAB.

Explore
Press center

Press Center

News, Company Updates & Assets.

Explore

You have questions. We have answers.

Get immediate access to our Insights library.