Become member
VAB in the news

What’s the buzz?

  • News Article | May 14, 2022

    TV Networks Scramble to Launch Nielsen Rivals in Measurement Mess
    Read more at News Brig
  • News Article | May 14, 2022

    Nielsen’s Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise’
    Read more at Variety
  • News Article | May 10, 2022

    Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
    Read more at Broadcasting + Cable
  • News Article | Apr 15, 2022

    Defining Measurable Units Can Solve the CTV Identity Crisis
    Read more at ANA
  • News Article | Apr 6, 2022

    VAB Estimates $690m In Ad Inventory Lost From Nielsen TV Undercounting.
    Read more at InsideRadio
  • News Article | Apr 5, 2022

    Nielsen’s New Owners Face Old TV-Measurement Challenges
    Read more at Variety

VAB Happenings

Here’s the scoop: The Latest at VAB.

Press center

Press Center

News, Company Updates & Assets.


You have questions. We have answers.

Get immediate access to our Insights library.