What Marketers Are Asking
VAB Insights Hub

What Marketers Are Asking

We get it. Your client has a question about your advertising strategy…or you need some fast answers to strengthen your sales pitch. We’ve got you. Below are data-backed, concise answers and sharp insights on 40 (and growing!) of the most commonly asked questions about marketing strategy.

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Premium video Streaming Diversity Small Businesses Marketer KPIs Trust & Transparency Sports Industry Knowledge

Diversity

Understanding diverse audience preferences, representation and engagement strategies through video content.

Marketer FAQ
Understanding the LGBTQ+ community
Understanding the LGBTQ+ community

Answers to the most FAQs

Trust & Transparency

Actionable insights and best practices on mitigating the risks of digital ad fraud and demanding transparency from media partners.

What Marketers Are Asking
How has the FDA’s crackdown on deceptive drug advertising affected multiscreen TV?
How has the FDA’s crackdown on deceptive drug advertising affected multiscreen TV?

Answering questions marketers are asking
What Marketers Are Asking
How Real is the Internet?
How Real is the Internet?

Answering questions across audience, advertising, content, and more.
A Fresh Take
And That's The Way It Is
And That's The Way It Is

How TV news provides scale, attention & engagement for high-value audiences
Marketer FAQ
Who is responsible for monitoring ad fraud within my campaign?
Who is responsible for monitoring ad fraud within my campaign?

Answering marketers' questions about trust and transparency
Marketer FAQ
How can I effectively address ad fraud within my campaign?
How can I effectively address ad fraud within my campaign?

Answering marketers' questions about trust and transparency
Marketer FAQ
Will prioritizing cost over quality impact my ad campaign outcomes?
Will prioritizing cost over quality impact my ad campaign outcomes?

Answering marketers' questions about trust and transparency
Marketer FAQ
What are the misconceptions about ad fraud across media platforms?
What are the misconceptions about ad fraud across media platforms?

Answering marketers' questions about trust and transparency
Marketer FAQ
Does ad fraud pose any real risks beyond affecting my campaign metrics?
Does ad fraud pose any real risks beyond affecting my campaign metrics?

Answering marketers' questions about trust and transparency
Fast Facts
Friend or Frenemy
Friend or Frenemy

Examining the reasons why Facebook bans billions of accounts each year
What Marketers Are Asking
How is multiscreen TV held to a higher standard than ‘Big Tech’ digital platforms?
How is multiscreen TV held to a higher standard than ‘Big Tech’ digital platforms?

Learn why regulations make Multiscreen TV a safe, trusted environment for brands
What Marketers Are Asking
Are there potential risks associated with incentives provided by digital platforms?
Are there potential risks associated with incentives provided by digital platforms?

Media buy incentives provided by digital platforms are a common practice which can include pricing discounts, free media and rebate programs
What Marketers Are Asking
Who are the key decision-makers guiding marketing strategy within businesses?
Who are the key decision-makers guiding marketing strategy within businesses?

Learn from a custom survey of 200 brand marketers from businesses of all sizes.
What Marketers Are Asking
Why is it important to demand transparency from my media partners?
Why is it important to demand transparency from my media partners?

12 key reasons why transparency, a cornerstone for effective marketing campaigns, needs to matter for marketers