Are there potential risks associated with incentives provided by digital platforms?
Insights: Question of the Week

Are there potential risks associated with incentives provided by digital platforms?

Media buy incentives provided by digital platforms are a common practice which can include pricing discounts, free media and rebate programs

View risks that could be unknowingly tied to digital media buy incentives that marketers should be aware of

What's included?

  • Learn about audience networks, brand safety and more
  • View steps marketers can take to protect the integrity of their digital campaign buys

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