Insights From Our Partners November 2024

Explore 'The Connect Effect,' a new study from LG Ad Solutions and MediaScience, offering a different way for media planners to boost campaign performance with CTV advertising strategies like Effective Ad Combinations: Discover how the strategic use of CTV Video, Native, and Mobile Video ad formats can significantly enhance brand metrics such as awareness, consideration, and cost per visit. Viewer Engagement Data: Gain insights on how moving away from traditional Linear ads can improve ad reception and viewer engagement. Biometric Advancements: Learn how biometric eye-tracking technology is used to measure viewer attention, offering data-driven guidance for optimizing ad placement and content.This report gives marketers the knowledge to make informed decisions that align with real viewer behavior. Access the full report from "The Connect Effect" to effectively finetune your media strategies now. 

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VideoAmp has set a new standard for media measurement with the launch of its full suite of Audience, Measurement, and Planning APIs. The "Powered by VideoAmp" initiative gives marketers flexible access to currency-grade big data and cross-platform insights through direct API integrations or intuitive dashboards. With precise measurement and optimization solutions at their fingertips, marketers have the tools they need to address their unique business challenges. This next-generation platform is already supporting major players like Warner Bros. Discovery and Paramount. Key benefits to marketers include: Flexible access to end-to-end planning and measurement, Best-in-class identity to unlock the full potential of their first-party audiences, and Actionable campaign insights connecting the dots across platforms and outcomes.

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With streaming services now a key part of total TV viewership, opportunities for advertisers are growing, yet ad dollars are lagging behind. This discrepancy gives marketers space for growth if they can refine their CTV strategies to align with modern viewer experiences. Charting key metrics such as hours-of-viewing, common content genres, ad fill rates and more, this report sheds light on both the ad and content experience within streaming publishers and platforms. Armed with these benchmarks, advertisers can develop informed strategies that better take advantage of the streaming opportunity and optimize their presence on the biggest screen in the home.  

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