Atmosphere TV presents a strategic advertising advantage for beverage brands by effectively reaching and influencing consumers at or near the point of purchase. Campaign data from 2024-2025 reveals that the platform is a powerful driver of incremental sales, particularly within the crucial on-premise channel of bars and restaurants, which saw an average sales lift of 34.6%.LEARN MORE
Measurement isn’t just about tracking viewership, it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets paid, and ultimately, what stays on the air. Comscore is not playing catch-up. They are already delivering on the future the industry is planning for.LEARN MORE
In an industry defined by complexity, high stakes, and rapid innovation, life sciences marketers face a growing challenge: how to meaningfully connect with healthcare providers (HCPs) in ways that influence behavior, build trust, and improve outcomes. IQVIA Digital's report demonstrates how to turn these challenges into competitive advantage. You’ll walk away with a clear roadmap to elevate your digital strategy and create HCP interactions that are not just personalized but relevant and valuable. DOWNLOAD NOW
In a fragmented media landscape, contextual targeting is proving to be a powerful strategy for CTV advertisers. In a new report from Upwave, in partnership with IRIS.TV, Upwave's data shows that aligning ads with content not only boosts relevance but drives measurable brand impact across the full brand funnel. IRIS-enabled™ campaigns delivered 2x lift in Awareness, 3x in Ad Recall, and 5x in Favorability compared to Upwave norms. DOWNLOAD NOW
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