Insights From Our Partners

Press Release: Innovid Launches AI Agents & Innovid Orchestrator™

As the advertising industry explores new ways to apply AI, one of the biggest opportunities lies in connecting the intelligence and efficiencies it brings across the entire workflow — from creative and delivery to measurement and optimization. The newly launched Innovid Orchestrator acts as an open layer that connects specialized AI agents and existing tools, enabling them to work together seamlessly.

By bridging those gaps, Orchestrator helps marketers move faster, reduce complexity, and unlock real-time insight. The result is a single, interoperable layer of intelligence that transforms today’s fragmented AI ecosystem into one connected system.



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A Playbook For CTV: Context that Converts

From IRIS.TV, Context that Converts: A Playbook for CTV Advertising showcases the latest research, case studies, and strategies shaping the future of Connected TV. As streaming transforms television, the opportunity for brands to connect with audiences has never been greater.

This playbook explores how contextual intelligence turns every viewing moment into a moment of connection. By aligning creative with content in real time, marketers can capture attention, drive recall, and inspire action across the full funnel. For brands investing in CTV, this guide offers the insights needed to create campaigns that not only perform but also endure.




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Report: Harnessing the Impact of Premium

What is premium media, and why does it matter more for your marketing investments? A new study from The Trade Desk uncovers premium media’s definition and its impact.

Backed by first-of-its-kind research from The Trade Desk Intelligence and PA Consulting, The Premium Payoff report reveals the measurable advantage of premium placements. Among the findings, premium media drives a 40% increase in purchase intent, which 30% more effective compared to less premium media. Download the report today for more insights.







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