Insights From Our Partners June 2025

Context Studio enables advertisers to define campaigns in their own language and see exactly where those moments appear across premium video inventory. Powered by Coactive's Multimodal AI Platform, Context Studio translates any creative brief into activation-ready contextual packages at catalog scale, with full moment-level transparency before a single dollar is committed. Your definition of context becomes the targeting signal, the validation layer, and the measurement framework. A well-known luxury brand advertising on NBCU saw 7X more site visits, a 56% increase in search traffic, and a 38% increase in brand perception due to improved alignment between creative and content.

Most World Cup advertising budgets will chase 90 minutes of live inventory. The real opportunity is everything around it. In 2022 FIFA World Cup in Qatar, short-form VOD generated 4X more views than live coverage in North America. You don't need official rights to win the World Cup. Non-sponsors who target the content ecosystem surrounding the tournament can reach the right fans without the rights price tag. The fans are there. The inventory is there. The question is whether your strategy is built for it. IRIS.TV has put together a framework for streaming TV advertisers on how to capture the Halo of Relevant Attention before, during, and after the 2026 FIFA World Cup.