Insights From Our Partners

TV Makes Memories 2026: Why TV Is the Catalyst for Brand Impact and Consumer Action

This new research proves that TV not only captures attention at scale—it converts that attention into lasting, influential memories, which stimulate action. The report highlights why TV not only remains the most effective way to make memories but how it strengthens other channels and helps drive impact throughout the entire marketing funnel—and provides actionable tips for advertisers looking to drive brand outcomes with TV.

TV Disrupt 2026 | Register Now

Join iSpot and a lineup of top ad leaders on April 22 in New York City for an afternoon of real talk and real results. The next era of video ad intelligence is already taking shape. At TV Disrupt 2026, we’re moving past the hype to show you exactly what that looks like in practice–from using AI to elevate your creative performance to unifying walled gardens and optimizing outcomes at scale.

New Webinar! The Power Advantage for Marketers: Maximizing Impact Without Sacrificing Scale | Tues May 5 @ 12PM ET

VAB is proud to partner with datafuelX on this exciting new webinar with TelevisaUnivision and WPP Media to showcase how Data-Driven Linear (DDL) is reshaping the future of TV advertising.