A Buyer's Guide to Streaming TV Advertising
In their latest insights publication, Tubi, FOX’s free, ad-supported streaming service, highlights what AVOD & SVOD streamers want most from their viewing experience. Not surprisingly, a variety of content, live channels, and minimal ads pop to the top. Additionally, this piece highlights consumer interest in original streaming content. For those viewers who have watched a Tubi Original on the platform versus those who have only watched non-Original content, the streamer has seen a significant lift in viewing time and key brand metrics.
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