"Programmer Playbook" for Data-Driven Results
As a programmer, the top priorities for your business are improving retention, reducing churn and getting data-driven recommendations for marketing teams - & that's why 605 developed their Programmer Playbook. With their ability to parse cross-platform viewership, clients know which ads & placements are most effective for subscriber acquisition and retention without cannibalizing their linear loyalists - Ultimately connecting clients to consumer behaviors that inform planning and activate ads more effectively.
Your Guide to OTT Data: How to Target and Optimize Campaigns
Madhive, the leading technology company engineered for modern TV advertising, created a guide that takes a deep-dive into the ins and outs of OTT data, so that advertisers are equipped with the knowledge and tools to execute streaming campaigns that deliver results.
Emotional Impact Scoreboard
MediaProbe launched their FREE Emotional Impact Scoreboard, a media measurement metric that illustrates which TV shows are emotionally engaging U.S. audiences. It’s the most reliable and efficient way to evaluate content effectiveness and fine-tune television campaigns for maximum impact. The Emotional Impact Scoreboard is updated weekly, highlighting the 10 most engaging shows in the U.S.
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