Industry Spotlight

Insights From Our Partners - November 2022

We are pleased to share the work and guidance from our partners as a valuable resource to you.


Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.

605 and Conviva Announce Measurement Collaboration

605, a global leader in television and cross-platform measurement, analytics and attribution, announced a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.

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TV Has the Unique Ability to Make Memories

The latest report by Comcast Advertising, TV Makes Memories, highlights how ads in a TV environment have the unique ability to drive recall for viewers. This study, produced in partnership with MediaScience, explores how different types of ad exposures drive engagement and impact memory.

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A Buyer's Guide to Streaming TV Advertising

With so many new entrants in the streaming space, it can be challenging for marketers to navigate the advertising options that each one offers. Tatari surveyed executives from the leading ad-supported services and aggregated it all in one handy guide — view each CTV publisher's targeting options, minimum spend requirements, content, ad formats, and more!

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A Buyer's Guide to Streaming TV Advertising

In their latest insights publication, Tubi, FOX’s free, ad-supported streaming service, highlights what AVOD & SVOD streamers want most from their viewing experience. Not surprisingly, a variety of content, live channels, and minimal ads pop to the top. Additionally, this piece highlights consumer interest in original streaming content. For those viewers who have watched a Tubi Original on the platform versus those who have only watched non-Original content, the streamer has seen a significant lift in viewing time and key brand metrics.

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