Industry Spotlight

Insights From Our Partners - September 2022

We are pleased to share the work and guidance from our partners as a valuable resource to you.


Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.

DISQO Launches Outcomes Lift For Cross-Platform Ad Measurement

Customer experience (CX) intelligence platform DISQO announced the launch of its Outcomes Lift product, the industry’s first product measuring the full incremental impact of cross-platform advertising campaigns on marketing funnel outcomes. With Outcomes Lift, advertisers gain increased visibility into the entire customer experience journey, everything from search to e-commerce transactions, formerly obscured by limited access and deprecated methodologies.

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Kroger Precision Marketing (KPM) Activates Omnichannel Inventory Through Magnite, With a Focus on CTV and Online Video

Magnite was recently selected as one of the initial platforms to support Kroger Precision Marketing’s Private Marketplace expansion into CTV and video. Magnite will help enable Kroger’s rich first-party data to unlock new opportunities and provide in-market audiences at scale across a variety of ad formats for brands. As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. Magnite reaches 80 million CTV households in the US and 9 out of 10 viewers of ad-supported TV. The collaboration will enable advertisers to purchase CTV and video inventory enriched with KPM first party data through the buy-side tools of their choosing.

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Whitepaper: It’s time to address your TV creative blind spot

Traditional in-market creative surveys can be problematic. Usually poorly timed and featuring small samples, they are not reliably predictive of consumer behavior. New research from EDO demonstrates a better approach using real-time behavioral signals. EDO’s latest whitepaper proves that brands can achieve 5-20% ROI improvements over a campaign duration — driving more from their creative portfolio — using a new decision science approach to creative optimization.

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