Insights From Our Partners February 2025

It’s hard to have any conversation around the video ecosystem without hearing the phrase “cord-cutting”. While cord-cutting certainly exists, Natasha Sinagoga, VP of Local Sales at Ampersand is here to dispel a few misconceptions about cord-cutting and its impact on advertisers.

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At Adweek’s Brandweek, Marketing Architects CEO Angela Voss and Physicians Mutual CMO Chad Wells broke it all down. They shared how TV can drive growth when done right: using AI to find cost-efficient opportunities, combining linear and streaming for a larger impact, and measuring success beyond just one metric. Plus, they shared how Physicians Mutual’s campaigns, starring their lovable character “Benny the Tooth,” are delivering results—boosting both brand awareness and sales.

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This report explores new insights from research by National Research Group and Screenvision, uncovering the behaviors and attitudes of movie fans. It highlights how they seek out, share, and immerse themselves in content, creating a vibrant ecosystem where brands can connect authentically with consumers at moments of deep emotional investment. Marketers will gain valuable strategies for leveraging these connections to build lasting brand affinity.

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