Infosheet: FAST Audience Profiles
As FAST viewership accelerates, marketers are looking for deeper clarity into who these audiences are and what drives their engagement. MRI Simmons’ FAST Viewer Profiling solution provides industry leading consumer intelligence by linking rich attitudes, behaviors, and lifestyle data with detailed FAST viewing patterns. The result is a more complete, actionable understanding of the audiences fueling FAST’s rapid growth.LEARN MORE
State of Streaming Report
TVision’s State of Streaming (February 2026) report provides a data-driven look at how audiences engage with content and advertising across streaming platforms . Using its single-source, person-level panel, TVision analyzes second-by-second attention, viewer presence, ad pod position, program context, longtail content, live sports, and the evolving app landscape.LEARN MORE
PurpleLab Joins the Video Advertising Bureau
By joining the Video Advertising Bureau (VAB), and fresh off membership in the Interactive Advertising Bureau (IAB), PurpleLab is helping marketers connect a single, high-quality healthcare audience strategy across linear TV, streaming, and digital video — while bringing transparent, API-driven measurement into the multiscreen ecosystem.LEARN MORE
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