Insights From Our Partners December 2024

This holiday season, and for all the seasons to come, break the clutter with Mediaprobe’s Real-time TV Ad Tracker. Designed for marketers aiming to connect emotionally with audiences, our tracker helps ensure your ads reach your target when and where they are most receptive. By combining real-time insights with a premium pre-testing option, you’ll have the tools to maximize the impact of your holiday campaigns.

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PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, is paving the way for CTV innovation with the introduction of our CTV Marketplace. This marketplace is designed to help marketers maximize their campaigns by providing direct, transparent access to premium inventory and audiences. Now, publishers and advertisers can maximize advertising outcomes by integrating a programmatic CTV strategy. Publishers such as DIRECTV Advertising and Roku are already tapping into the marketplace to unlock new revenue streams and optimize their CTV strategies.

READ FULL ANNOUNCEMENT HERE

The blog "The Perils of AdTech Grading Its Own Homework in Healthcare Marketing" by Swoop’s Kevin Elwell emphasizes the importance of third-party verification in healthcare marketing. For marketers, especially in the pharmaceutical industry, relying solely on AdTech companies to measure their own performance can lead to biased results, missed data points, and an overestimation of ad effectiveness.

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From the gridiron to the baseball diamond, sports rights are consolidating under an entirely new set of dominant players, changing the game for advertisers. Whether it's on linear or streaming, the competition for live sports viewers has never been fiercer - or more complex. Tatari's Ultimate Guide to TV Sports Advertising dives into pricing nuances, platform fragmentation, and media buying strategies to help brands and agencies navigate the evolving landscape of live sports advertising.

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