Insights From Our Partners April 2025

The Retail Monitor Year in Review offers a detailed analysis of the last 12 months, powered by exclusive purchase data from the CNBC/NRF Retail Monitor powered by Affinity Solutions. This report delivers key insights into category performance and evolving consumer behavior, providing the foundation you need to make informed decisions and confidently plan your data-driven strategy for the year ahead.

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Our latest report, in partnership with the FreeWheel Council for Premium Video, looks to highlight how TV – in all its forms – is a true performance driver, engaging audiences and delivering measurable results throughout the entire marketing funnel. Through insights and case studies, the report demonstrates how multiscreen TV can be used to drive performance goals for advertisers, throughout each section of the funnel – from increasing awareness, to driving consideration, and culminating with a consumer action.

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VideoAmp is flipping how the industry has traditionally looked at cross-platform planning on its head. How? By integrating census-level, first party data directly from leading publishers including Disney, Paramount, Fox and Snap in a privacy-first way. Meet VXP™, the industry’s most effective cross screen planner helping advertisers more accurately plan media campaigns to reach their audiences more efficiently.

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