Insights From Our Partners June 2024

Having launched the world’s first widely deployed addressable advertising system, INVIDI Technologies is committed to sharing our expertise with the industry. That's why we’re excited to share our video series, The Business of Addressable Advertising. A companion to our popular whitepaper, How to Build an Addressable Advertising Business, this six-part series covers the foundational elements critical to building a successful addressable advertising business.

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New research from the FreeWheel Viewer Experience Lab revealed that while consumers are not opposed to ads themselves, the environment and quality of the ad experience can impact the overall viewing experience. As programmers and advertisers seek to create the best environments to engage and connect with viewers, it’s increasingly important that they understand how to provide a consistent, high-quality ad experience. This report, based on industry-first research with MediaScience, and the third report from the FreeWheel Viewer Experience Lab, is aimed at exploring what contributes to a low-quality ad experience, determining how publishers can improve, and providing brands with the best results.

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As the consumer journey evolves, it is imperative that advertisers can meet shoppers where they spend their time. With 91% of Target shoppers stating that they subscribe to streaming services and reported streaming hours increasing by 40% year-over-year, advertisers will need the right CTV strategy to engage with consumers. In a new CTV insights report co-created by Target’s media network, Roundel, and Innovid, marketers will find the latest stats on how consumers stream and engage with TV today, analyses into the top creatives for engagement, and tips to drive shoppable ad performance. Download the full report below. 

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