Industry Spotlight

Insights From Our Partners June 2023

We are pleased to share the work and guidance from our partners as a valuable resource to you.


Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.

"Programmer Playbook" for Data-Driven Results

As a programmer, the top priorities for your business are improving retention, reducing churn and getting data-driven recommendations for marketing teams - & that's why 605 developed their Programmer Playbook. With their ability to parse cross-platform viewership, clients know which ads & placements are most effective for subscriber acquisition and retention without cannibalizing their linear loyalists - Ultimately connecting clients to consumer behaviors that inform planning and activate ads more effectively.

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Your Guide to OTT Data: How to Target and Optimize Campaigns

Madhive, the leading technology company engineered for modern TV advertising, created a guide that takes a deep-dive into the ins and outs of OTT data, so that advertisers are equipped with the knowledge and tools to execute streaming campaigns that deliver results.

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Emotional Impact Scoreboard

MediaProbe launched their FREE Emotional Impact Scoreboard, a media measurement metric that illustrates which TV shows are emotionally engaging U.S. audiences. It’s the most reliable and efficient way to evaluate content effectiveness and fine-tune television campaigns for maximum impact. The Emotional Impact Scoreboard is updated weekly, highlighting the 10 most engaging shows in the U.S.

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