Insights From Our Partners April 2024

In a new report entitled “What Is Premium Video: Redefining What it Means to be Premium in Advertising,” Comcast Advertising, which includes FreeWheel, Effectv and AudienceXpress, partners with the team at the VAB to help define “premium” in today’s modern, multiscreen TV marketplace. The report outlines the research-based factors of premium inventory that drive better results and better engagement from audiences.

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As CTV continues its meteoric rise, understanding its full-funnel performance in omnichannel campaigns across various industries is more crucial than ever. DISQO’s latest report, CTV Benchmarks, reveals the medium’s strength in driving brand growth, particularly in mid-funnel metrics like favorability (x1.27) and purchase intent (x1.07). Dive into the full report below.

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Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement, and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear: We are in the midst of TV advertising’s data revolution. In this ebook, MRI-Simmons breaks down four key strategies for marketers to lean in and take real action throughout the entire advertising process to improve business outcomes.

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