Insights From Our Partners October 2026

Served Isn't Seen: The Last Ad Before They Spend Every platform can tell you when your ad was served. Few can tell you it was seen, or what happened next. Cinema can. Moviegoers choose the film, buy the ticket and settle in for the #1 shared experience, fully engaged when the lights go down. Then they head out: 49% eat out after the movie, national retailers saw store visits rise 24% to 39%, and 53% of dealership visits happen within 48 hours. The movie theater sits at the center of local commerce. NCM puts your brand there, right before the spend.

Conagra Brands sought to drive business growth for its Marie Callender’s frozen meals brand in the United States. This campaign sought to push boundaries by leveraging Neuro-Contextual AI to uncover custom audience segments beyond conventional frozen meals themes, all without using personal data. Conagra Brands partnered with Seedtag to implement a Neuro-Contextual advertising approach powered by its proprietary Liz AI. The privacy-first campaign went beyond conventional CPG themes and use occasions, identifying custom audience interests, intention moments, and emotions aligned with audiences craving Marie Callender's frozen meals. Validation from Disqo and ABCS Insights proved that the Conagra campaign drove meaningful commercial impact. Reaching 7.2 million unique US households, Seedtag increased average sales per household by +4.4%. Uplift of +30% in purchase intent validated the connection between the upper-funnel impact of Neuro-Contextual targeting and increased spending behavior among those reached.

Sustaining patient engagement from first fill to long-term maintenance is a constant challenge. When engagement breaks down, brands see missed refills, lower persistence, and gaps in care. In our latest case study, NimbleRx, a Swoop Company, shows how privacy-safe data and timely digital interventions help marketers find where engagement drops across depression, dermatology, and women’s health. Connecting outreach to real-world signals across the treatment journey enables marketers to deliver relevant messaging at critical moments, support long-term persistence, and strengthen continuity of care — driving better patient outcomes.

The Advertisers' Guide to the 2026 NFL Season Consolidation, bundling, and tighter inventory are reshaping the NFL media landscape. But that doesn't mean getting in the game is out of reach. Want to know how to tackle the 2026 NFL season? Discover winning strategies straight from the playbooks of advertisers like MANSCAPED, Tecovas, BlueChew, Ro, and more. From fast-launching programmatic tests to national sponsorships, this guide breaks down five proven strategies to lock in NFL inventory and provides the game-by-game schedule across all nine platforms, so you can build a winning game plan this season.