New Study Finds IP Targeting Only 13–16% Accurate: What If Your Audience Isn’t Who You Think It Is?
A new report from TruthSet has identified a major industry problem. IP-based identity matching delivers only 13-16% accuracy, and identity providers align on matches just 7% of the time. As marketers work to reach audiences consistently across devices, this instability exposes the limits of relying on volatile IP signals instead of verified, privacy-safe household data from original source providers.
Ampersand delivers that path forward. Through MVPD ownership and partnerships, Ampersand leverages deterministic, household-verified identity sourced directly from MVPD and ISP partners.
Learn how Ampersand's deterministically-rooted media solutions can improve cross-screen reach and accuracy. Connect with Ampersand to explore a tailored solution for your brand.
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