Welcome to TV: $1.3 Billion in New TV Ad Spending From 283 Brands
Learn which new categories and brands are heating up and early indicators of their success.Learn More
Proven Strategies & Tactics In Audience-Based TV Buying: Success Stories Highlighted Through Real-World Case Studies
Be inspired by over 20 real-world examples of how brands are successfully implementing audience-first buys and achieving business success. See how brands from categories like auto, CPG, QSR and health & wellness are driving KPIs such as incremental reach, website visits and in-store foot traffic.Learn more
What Is Audience-Based Buying?
This 4-page read tells you what you need to know as you talk to clients or consider evolving your buying approach to be audience-first. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.Learn more
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Systematic Under-Counting As Nielsen Lost 20% Of Its Panelists
VAB is fiercely advocating for transparent and accurate reporting
Our 10 must-read Insights charts of the quarter
VAB’s 10 most requested and talked about slides to help you make smarter decisions and set you up for success
Proven Strategies & Tactics In Audience-Based TV Buying
Success Stories Highlighted Through Real-World Case Studies
An Online Talk with Sean Cunningham on the Halo Effect of TV
The Global TV Group presents an Online Talk to discuss the rich analysis around VAB's ground-breaking work
Analyzing Outcomes From The Tech Giants’ TV Investment
How brands can apply these winning marketing strategies to common business challenges
Unlocking the $4 Trillion Opportunity – Engaging Adults 50+
Answering your FAQs with our Insights
Lessons Brands Can Learn From The Impact of Presidential Election Ad Spending
An Attribution Analysis
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