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View Every First-Time TV Advertiser in 2024: The 344 Brands that Spent $1.48 Billion

Discover how brands of all sizes and budget levels drove awareness, boosted reputation and sparked consumer action

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20 Trends in Cinema You Need to Know

Discover how the #1 "away from home" entertainment experience delivers scale, engagement, and high-value audiences for brands

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REEL TALK
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How Interactive TV Ads Are Changing the Way People Shop

Explore the latest trends, behaviors and technology fueling the rise of shoppable ads

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What does ‘brand’ mean and how does it drive growth for my business?
What does ‘brand’ mean and how does it drive growth for my business?

See how 200 real marketers define the word brand and learn why it's such a strategic asset for busin...

2025 TV Upfronts Week Calendar
2025 TV Upfronts Week Calendar

Stay on top of this year's events

View Every First-Time TV Advertiser in 2024: The 344 Brands that Spent $1.48 Billion
View Every First-Time TV Advertiser in 2024: The 344 Brands that Spent $1.48 Billion

Discover how brands of all sizes and budget levels drove awareness, boosted reputation and sparked c...

How should I think about my advertising in the wake of economic uncertainty caused by tariffs?
How should I think about my advertising in the wake of economic uncertainty caused by tariffs?

Real-world lessons from 2021–2023, when marketers navigated the highest inflation in 40 years and st...

Reel Talk: 20 Trends in Cinema You Need to Know
Reel Talk: 20 Trends in Cinema You Need to Know

Discover how the #1 "away from home" entertainment experience delivers scale, engagement, and high-v...

How Interactive TV Ads Are Changing the Way People Shop
How Interactive TV Ads Are Changing the Way People Shop

Explore the latest trends, behaviors and technology fueling the rise of shoppable ads

How Pharma TV Advertising Guides the Path to Treatment
How Pharma TV Advertising Guides the Path to Treatment

Analysis: TV drives discovery & encourages education in the pharma DTC category

What is Connected TV? (CTV)
What is Connected TV? (CTV)

Your overview to Connected TV: clear definitions, trends, infographics and more.

How Ad Continuity in Multiscreen TV Drives Incremental Growth for Brands
How Ad Continuity in Multiscreen TV Drives Incremental Growth for Brands

Analysis of 38 brands across a variety of campaign lengths that details how TV is an effective drive...

Our Top 10 Charts of Q1 2025
Our Top 10 Charts of Q1 2025

VAB's 10 most popular charts this quarter - premium video's performance, streaming's scale, Google's...

What are the most popular sports to reach audiences through streaming?
What are the most popular sports to reach audiences through streaming?

See which sports and leagues streamers are tuning into and view YOY growth.

25 Streaming Trends You Need to Know in 2025
25 Streaming Trends You Need to Know in 2025

Get the latest on ad-supported streaming, viewing behaviors, device & platform usage, and content qu...

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