25 Ways TV Grows Brands
istilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.
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What is TV?
The traditional notion of what TV is no longer applies. We share the modern, expanded definition of TV, rooted in how consumers define it.
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What’s the Deal with Viewership Data Collection?
Part 1 of a 5-part series that will provide you with clear and straightforward answers to the most asked questions about video measurement. Learn how recent innovations can help you to plan, buy and measure campaigns more effectively.
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Resource Centers
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Audience-Based Buying Resource Center
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. Learn how to drive business growth and achieve brand success with audience-first buying. Here, you’ll find the data, insights, key takeaways and real-world examples to help you plan confidently.
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Multicultural Marketing Resource Center
We are committed to helping marketers create inclusive campaigns reflective of society’s rich diversity and unique cultural nuances. These guides, reports, videos and webinars offer actionable insights to help marketers create more effective and engaging multicultural marketing strategies.
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