Today’s Innovations in TV Measurement Q4
In the fourth release of our quarterly series, we share 8 case studies from industry innovators across 7 product categories along with considerations marketers can use as they evaluate and add solutions to their plans.
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Welcome to TV – 1st Half 2022
View a VAB analysis on each of the new national TV advertisers. See which categories and brands are the fastest growing, the impact that the economy had on investment, the complete list of 133 brands and more.
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6 Strategies for Developing Inclusive Campaigns That Drive Outcomes
Build deeper connections with all consumers and generate stronger engagement
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Resource Centers
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Audience-Based Buying Resource Center
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. Learn how to drive business growth and achieve brand success with audience-first buying. Here, you’ll find the data, insights, key takeaways and real-world examples to help you plan confidently.
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Multicultural Marketing Resource Center
We are committed to helping marketers create inclusive campaigns reflective of society’s rich diversity and unique cultural nuances. These guides, reports, videos and webinars offer actionable insights to help marketers create more effective and engaging multicultural marketing strategies.
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