Today’s Innovations in TV Measurement Q3 Release
In this third release of our quarterly series, we share 18 case studies across 5 product categories with an emphasis on category-specific guidance and best practices.
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I Know What You Did This Summer
Harnessing consumer momentum at the movies
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Under Pressure: 6 Marketing Strategies to Successfully Navigate Your Brand Through Inflation
As consumers struggle with the price sensitivities of inflation, many marketers are wondering how to protect their brands and maintain relevance. This guide offers marketers the 6 strategies to navigate this period. See what consumers are saying about how inflation is impacting their buying choices, and learn how to adapt your messaging, media and investment strategies to best resonate with them, and protect your bottom line.
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Resource Centers
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Audience-Based Buying Resource Center
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. Learn how to drive business growth and achieve brand success with audience-first buying. Here, you’ll find the data, insights, key takeaways and real-world examples to help you plan confidently.
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Multicultural Marketing Resource Center
We are committed to helping marketers create inclusive campaigns reflective of society’s rich diversity and unique cultural nuances. These guides, reports, videos and webinars offer actionable insights to help marketers create more effective and engaging multicultural marketing strategies.
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