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Behind Billions of Lost TV Impressions

See how the latest Nielsen audience undercount took nearly 30 billion ad impressions and $350 million worth of ads out of the TV marketplace – and how that is impacting advertisers and sellers.
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Five Fast Facts
Top Digital Content Genres
Featured Content

What Types of Content Are Diverse Audiences More Likely to Stream?

Answers to the most FAQs
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Marketer FAQ
Top Digital Content Genres
Featured Content

Streaming Video – Brand Case Studies

With the rapid growth of streaming video, many marketers have questions on how to best add streaming into their campaigns. To answer these frequently asked questions, we have collected brand case studies showing how brands have successfully used streaming to meet common business challenges such as incremental reach, sales and in-store foot traffic.
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Marketer FAQ
Do the Right Thing
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Five Fast Facts
Behind Billions of Lost TV Impressions
Behind Billions of Lost TV Impressions

How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace
Marketer FAQ
Streaming Video – Brand Case Studies
Streaming Video – Brand Case Studies

Answering your FAQs with our Insights
Marketer FAQ
What Types of Content Are Diverse Audiences More Likely to Stream?
What Types of Content Are Diverse Audiences More Likely to Stream?

Answers to the most FAQs
A Fresh Take
Setting the Stage for 2022
Setting the Stage for 2022

5 Marketing Trends the Industry Will Be Talking About
The VAB Top 10
Our 10 must-read Insights charts of Q4
Our 10 must-read Insights charts of Q4

VAB's 10 most requested and talked about slides to help you make more informed decisions and set you up for success
Five Fast Facts
For the Love of Gaming
For the Love of Gaming

Gaming is a top entertainment choice with high reach and engagement across audiences
Five Fast Facts
Opportunities in VOD Addressable
Opportunities in VOD Addressable

Learn more about ‘Video-on-Demand Dynamic Ad Insertion’
A Fresh Take
Diversity, Equity, Inclusion & Belonging in Streaming
Diversity, Equity, Inclusion & Belonging in Streaming

Learn about the unique opportunities for marketers to expand their audiences by authentically connecting with multicultural consumers
A Fresh Take
An American Phenomenon: The Growing Influence and Value of Asian American Consumers
An American Phenomenon: The Growing Influence and Value of Asian American Consumers

A Fresh Take on a fast growing, lucrative audience
What Is?
What is The U.S. Census?
What is The U.S. Census?

A 3-page read explaining what the census is and its importance to marketers
Report
TV or CTV…That is Not the Question
TV or CTV…That is Not the Question

The Simulmedia Cross-Channel TV Playbook
Impact In Action
Welcome to TV – 1st Half 2021
Welcome to TV – 1st Half 2021

$465 Million in New TV Ad Spending From 162 Brands

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