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Answering 3 Questions Marketers Have on How TV Drives Outcomes

View the facts and data: How does TV build interest for brands online? Are TV campaigns right for your business? What measurable financial impact does TV drive for brands?

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Marketer FAQ
Top Digital Content Genres
Featured Content

A Silver Lining

2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+

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A Fresh Take
Top Digital Content Genres
Featured Content

Direct-to-Consumer Historical TV Spend Advertiser List

VAB Member Exclusive: View the TV spend of over 590 DTC brands based on VAB customized categories for 2013 – 2022.

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Fast Facts
Top Digital Content Genres

VAB Insights Hubs

Your destination for data, trends and analysis
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Marketer FAQ
Answering 3 Questions Marketers Have on How TV Drives Outcomes
Answering 3 Questions Marketers Have on How TV Drives Outcomes

View the facts and data: How does TV build interest for brands online? Are TV campaigns right for your business? What measurable financial impact does TV drive for brands?
A Fresh Take
A Silver Lining
A Silver Lining

2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+
Fast Facts
Direct-to-Consumer Historical TV Spend Advertiser List
Direct-to-Consumer Historical TV Spend Advertiser List

VAB Member Exclusive: View the TV spend of over 590 DTC brands based on VAB customized categories for 2013 – 2022
Fast Facts
VAB Investigation
VAB Investigation

Did YouTube allow for targeted campaigns to be served on “Made for Kids” channels?
Marketer's Guide
Shortening the Path to Purchase
Shortening the Path to Purchase

Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance
Making Sense of Measurement
What’s the Deal with What’s Next in Measurement?
What’s the Deal with What’s Next in Measurement?

View 5 future trends within video advertising measurement that will empower marketers to measure the impact of their multiscreen TV campaigns more effectively.
What Is?
What Is the Social Video Ecosystem?
What Is the Social Video Ecosystem?

A top-down view of the social video ecosystem
The VAB Top 10
Our Top 10 insights charts of the 2nd quarter
Our Top 10 insights charts of the 2nd quarter

VAB’s 10 most popular charts to keep you up-to-date on trends, analysis and opportunities in video advertising
Making Sense of Measurement
What’s the Deal with Outcomes?
What’s the Deal with Outcomes?

Answers to the most commonly-asked questions about measuring ad outcomes. Learn the ideal components to measuring them, common examples, best practices and lots more.
Insights Report
How TV Advertising Grows Brands (webinar presentation)
How TV Advertising Grows Brands (webinar presentation)

Real-world analyses and case studies proving the full-funnel impact of TV
Marketer's Guide
Reaching the Right Audiences
Reaching the Right Audiences

Why brands and agencies are increasing their adoption of audience-based TV buying – results from a survey of over 200 marketers.
Untangling & Glossary
Untangling Terminology within Generative AI & Machine Learning
Untangling Terminology within Generative AI & Machine Learning

Understanding what Generative AI and Machine Learning are and why they are of growing importance to marketers.

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