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What Is A Video Impression?
Understand the true value of video impressions and optimize your media buying strategy
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TV Upfront Historical CPMs
For VAB members-only, historical broadcast and cable primetime CPMs
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The Consumer Connection
Understand why consumers care deeply about the quality of content and their advertising experiences when it comes to brand consideration. Learn more about the positive ‘halo effect’ created by aligning your ads with high-quality video content.
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