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Welcome to TV: $1.3 Billion in New TV Ad Spending From 283 Brands
Learn which new categories and brands are heating up and early indicators of their success.
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Proven Strategies & Tactics In Audience-Based TV Buying: Success Stories Highlighted Through Real-World Case Studies
Be inspired by over 20 real-world examples of how brands are successfully implementing audience-first buys and achieving business success. See how brands from categories like auto, CPG, QSR and health & wellness are driving KPIs such as incremental reach, website visits and in-store foot traffic.
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What Is Audience-Based Buying?
This 4-page read tells you what you need to know as you talk to clients or consider evolving your buying approach to be audience-first. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.
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