Insights

Showing 184 Results

Marketer FAQ

How can I best use video to connect with influential Asian American consumers?

Answers to the most FAQs

Impact In Action

Welcome to TV - Full Year 2021

Over $1.3 Billion in New TV Ad Spending from 315 Brands

A Fresh Take

Capturing the ‘Elusives’ at the Cinema

Using Cinema to find young, diverse, and cordless audiences

The VAB Top 10

Our Top 10 Insights Charts of the 1st Quarter

VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising

A Fresh Take

Behind Billions of Lost TV Impressions (Updated)

How Nielsen’s audience undercount took 54 billion ad impressions out of the TV marketplace

Impact In Action

Today’s Innovations in Measurement - Q1 2022

13 real world case studies across 10 product categories

Marketer FAQ

How Can My Brand Leverage the Strength of the Rising Latina Consumer Through Video?

Answers to the most FAQs

Untangling

Simplifying Common Video Measurement Terminology

Clarifying topics and terms

Marketer FAQ

How does on-screen representation deepen engagement with Black consumers and drive business impact for brands?

Answers to the most FAQs

Marketer FAQ

Streaming Video – Brand Case Studies

Answering your FAQs with our Insights

Marketer FAQ

What Types of Content Are Diverse Audiences More Likely to Stream?

Answers to the most FAQs

A Fresh Take

Setting the Stage for 2022

5 Marketing Trends the Industry Will Be Talking About

Data, meet Creativity.

How can I best use video to connect with influential Asian American consumers?

Answers to the most FAQs

Welcome to TV - Full Year 2021

Learn more about the 315 new advertisers across 74 product categories that invested over $1.3 Billion in national TV in 2021

Our 10 must-read insights charts of the 1st quarter

VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising

How can I best use video to connect with influential Asian American consumers?

Welcome to TV - Full Year 2021

Capturing the ‘Elusives’ at the Cinema

Our Top 10 Insights Charts of the 1st Quarter

Behind Billions of Lost TV Impressions (Updated)

Today’s Innovations in Measurement - Q1 2022

How Can My Brand Leverage the Strength of the Rising Latina Consumer Through Video?

Simplifying Common Video Measurement Terminology

How does on-screen representation deepen engagement with Black consumers and drive business impact for brands?

Streaming Video – Brand Case Studies

What Types of Content Are Diverse Audiences More Likely to Stream?

Setting the Stage for 2022