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The Secret of My Success

Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories, you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.
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Marketer's Guide
Top Digital Content Genres
Featured Content

Untangling Terminology Within Data, Identity & Privacy

Simplified terms and a comprehensive glossary
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Untangling
Top Digital Content Genres
Featured Content

The Importance of Education & Training in Audience-Based Buying

A fresh take on embracing innovation with education.
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A Fresh Take
Do the Right Thing
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Marketer's Guide
The Secret of My Success
The Secret of My Success

Examining The Winning Marketing Strategy That’s Fueling High-Growth DTC Brands
Report
Quantifying Impact:
Quantifying Impact:

A Case Study in Measuring Success of TV and Digital Advertising Through Cross Platform Attribution
Untangling
Untangling Terminology Within Data, Identity & Privacy
Untangling Terminology Within Data, Identity & Privacy

Simplified terms and a comprehensive glossary
A Fresh Take
The Importance of Education & Training in Audience-Based Buying
The Importance of Education & Training in Audience-Based Buying

A fresh take on embracing innovation with education
Five Fast Facts
Data-Driven Opportunities in a Cookieless World
Data-Driven Opportunities in a Cookieless World

How are marketers reacting to the third-party cookie phase-out?
A Fresh Take
How Audio Podcasts Complement Video Viewing
How Audio Podcasts Complement Video Viewing

Learn how video and podcasts are complementary and offer incremental engagement opportunities for marketers
A Fresh Take & Five Fast Facts
VAB Setting the Screens Week
VAB Setting the Screens Week

Learn more about the growth of CTV advertising, how audio podcasts complement video viewing and how to stay ahead in a Cookieless world
Five Fast Facts
The Growth of CTV Advertising
The Growth of CTV Advertising

See how advertisers are using CTV to achieve incremental reach and more business outcomes
Five Fast Facts
Five Fast Facts From Innovators Who Are Testing Audience-Based Buying
Five Fast Facts From Innovators Who Are Testing Audience-Based Buying

Be inspired by marketers who are increasing their audience-based buying investments
A Fresh Take
The Opportunities to Engage Adults 50+ in Streaming Video
The Opportunities to Engage Adults 50+ in Streaming Video

Adults 50+ have become an increasingly viable audience for marketers to target through OTT
Advocacy in Action
MRC Votes to Suspend Nielsen’s National and Local Market Accreditation
MRC Votes to Suspend Nielsen’s National and Local Market Accreditation

Why Nielsen’s accreditation was revoked.
A Fresh Take
Quantifying TV Audiences
Quantifying TV Audiences

A look at metrics and measurement

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