Insights

Data, meet Creativity.

Our data-driven storytelling inspires marketers to reimagine their media strategies and make informed decisions that drive business growth.

See how we do it
JUST RELEASED

Left to Your Own Devices - June 2025

Get new 2025 stats and data on video consumption across all devices and platforms in the U.S.

Learn More
HOW DO PEOPLE WATCH VIDEO?
NEW INSIGHTS

What 200 Brand Marketers Told Us About Their 2025 KPIs

Our new custom study of 200 brand marketers reveal what KPIs matter most across small, medium, and large brands.

Learn More
KEEPING UP WITH THE KPIs
NEW INSIGHTS

View Every First-Time TV Advertiser in 2024: The 344 Brands that Spent $1.48 Billion

Discover how brands of all sizes and budget levels drove awareness, boosted reputation and sparked consumer action

Learn More
BOLD BRANDS

VAB Insights Hubs

Your destination for data, trends and analysis
  • Showing 374 Results
What are the organizational disconnects that might exist between KPIs and business goals?
What are the organizational disconnects that might exist between KPIs and business goals?

Learn from a custom survey of 200 brand marketers from businesses of all sizes.

Left to Your Own Devices - June 2025
Left to Your Own Devices - June 2025

Get new 2025 stats and data on video consumption across all devices and platforms in the U.S.

How many fake accounts does Facebook remove each year?
How many fake accounts does Facebook remove each year?

Contextualizing the vast number of fake bot accounts on Facebook and how pervasive they are

What’s the average age of a first-time national TV advertiser?
What’s the average age of a first-time national TV advertiser?

Hint: Multiscreen TV is for brands of all ages

INFOGRAPHIC: What Activities are Americans Planning to do This Summer?
INFOGRAPHIC: What Activities are Americans Planning to do This Summer?

VAB Question of the Week in Partnership with MRI-Simmons

Keeping Up With the KPIs: Insights From 200 Brand Marketers
Keeping Up With the KPIs: Insights From 200 Brand Marketers

A new custom study reveals the KPIs that matter most across small, medium, and large businesses in 2...

Upfront Intelligence: Answering 5 Marketer Questions About Premium Video
Upfront Intelligence: Answering 5 Marketer Questions About Premium Video

Learn why investing in premium video should matter to marketers

What does ‘brand’ mean and how does it drive growth for my business?
What does ‘brand’ mean and how does it drive growth for my business?

See how 200 real marketers define the word brand and learn why it's such a strategic asset for busin...

2025 TV Upfronts Week Calendar
2025 TV Upfronts Week Calendar

Stay on top of this year's events

View Every First-Time TV Advertiser in 2024: The 344 Brands that Spent $1.48 Billion
View Every First-Time TV Advertiser in 2024: The 344 Brands that Spent $1.48 Billion

Discover how brands of all sizes and budget levels drove awareness, boosted reputation and sparked c...

How should I think about my advertising in the wake of economic uncertainty caused by tariffs?
How should I think about my advertising in the wake of economic uncertainty caused by tariffs?

Real-world lessons from 2021–2023, when marketers navigated the highest inflation in 40 years and st...

Reel Talk: 20 Trends in Cinema You Need to Know
Reel Talk: 20 Trends in Cinema You Need to Know

Discover how the #1 "away from home" entertainment experience delivers scale, engagement, and high-v...

You have questions. We have answers.

Get immediate access to our Insights library.

Get Access