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NEW INSIGHTS

Our Top Charts of the 2nd Quarter

Get the latest on ad-supported streaming, new advertisers, shoppable TV, Facebook's banned accounts and more

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TOP 10 OF Q2
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Top 5 CTV Consumer Behaviors in 2025

Stay current on connected TV viewership: ad-supported streaming, bundles, interactive ads and more

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BINGE-WORHTY INSIGHTS
JUST RELEASED

Left to Your Own Devices - June 2025

Get new 2025 stats and data on video consumption across all devices and platforms in the U.S.

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HOW DO PEOPLE WATCH VIDEO?

VAB Insights Hubs

Your destination for data, trends and analysis
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What insights does VAB provide to better inform media strategies?
What insights does VAB provide to better inform media strategies?

See an overview of all our insights offerings

20 Fast Facts on Sports Fandom, Viewership and Advertising Impact
20 Fast Facts on Sports Fandom, Viewership and Advertising Impact

Why passionate sports fans drive outcomes for brands across each stage of the customer journey.

INFOGRAPHIC: What Are Americans Doing This 4th of July Weekend?
INFOGRAPHIC: What Are Americans Doing This 4th of July Weekend?

VAB Question of the Week

Our Top 10 Charts of Q2 2025
Our Top 10 Charts of Q2 2025

VAB's 10 most popular charts this quarter - Ad-supported Streaming, New Advertisers, Shoppable TV, F...

Top 5 CTV Consumer Behaviors in 2025
Top 5 CTV Consumer Behaviors in 2025

Stay current on connected TV viewership: ad-supported streaming, bundles, interactive ads and more

Who are the key decision-makers guiding marketing strategy within businesses?
Who are the key decision-makers guiding marketing strategy within businesses?

Learn from a custom survey of 200 brand marketers from businesses of all sizes.

What are the organizational disconnects that might exist between KPIs and business goals?
What are the organizational disconnects that might exist between KPIs and business goals?

Learn from a custom survey of 200 brand marketers from businesses of all sizes.

Left to Your Own Devices - June 2025
Left to Your Own Devices - June 2025

Get new 2025 stats and data on video consumption across all devices and platforms in the U.S.

How many fake accounts does Facebook remove each year?
How many fake accounts does Facebook remove each year?

Contextualizing the vast number of fake bot accounts on Facebook and how pervasive they are

What’s the average age of a first-time national TV advertiser?
What’s the average age of a first-time national TV advertiser?

Hint: Multiscreen TV is for brands of all ages

INFOGRAPHIC: What Activities are Americans Planning to do This Summer?
INFOGRAPHIC: What Activities are Americans Planning to do This Summer?

VAB Question of the Week in Partnership with MRI-Simmons

Keeping Up With the KPIs: Insights From 200 Brand Marketers
Keeping Up With the KPIs: Insights From 200 Brand Marketers

A new custom study reveals the KPIs that matter most across small, medium, and large businesses in 2...

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