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Just Released!

Welcome to TV – First Half 2023

New advertisers injected fresh investment into national TV in the first half of the year. Learn more about these 127 advertisers across 46 product categories that spent a combined $475.4 million to build their brands

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Fast Facts
Top Digital Content Genres
Featured Content

In a League of Their Own

Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands

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A Fresh Take
Top Digital Content Genres
Featured Content

The Credibility Crisis

Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships

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A Fresh Take
Top Digital Content Genres

VAB Insights Hubs

Your destination for data, trends and analysis
  • Showing 268 Results
Fast Facts
Welcome to TV – First Half 2023
Welcome to TV – First Half 2023

Learn more about the 127 New advertisers that injected fresh investment into national TV in the first half of 2023.
A Fresh Take
In a League of Their Own
In a League of Their Own

Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands.
A Fresh Take
The Credibility Crisis
The Credibility Crisis

Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships.
What Is? & Glossary
What Is The Digital Video Supply Chain
What Is The Digital Video Supply Chain

Learn how to successfully navigate the complexity of the digital video supply chain
A Fresh Take
The Passion of the Cinema
The Passion of the Cinema

Learn how brands can tap into people’s excitement for quality, premium video content + an exclusive ‘Barbenheimer‘ case study
The VAB Top 10
Our Top 10 insights charts of the 3rd quarter
Our Top 10 insights charts of the 3rd quarter

VAB’s 10 most popular charts to keep you up to date on ad fraud, shoppable TV, audience-based buying, older adults and more!
What Is? & Glossary
What is Digital Ad Fraud
What is Digital Ad Fraud

Learn key terms and concepts and equip yourself with tips and strategies to mitigate ad fraud for your brand
Marketer FAQ
Answering 3 Questions Marketers Have on How TV Drives Outcomes
Answering 3 Questions Marketers Have on How TV Drives Outcomes

View the facts and data: How does TV build interest for brands online? Are TV campaigns right for your business? What measurable financial impact does TV drive for brands?
Marketer FAQ
How can TV build buzz and interest for my brand online?
How can TV build buzz and interest for my brand online?

Answering Questions Marketers Have on How TV Drives Outcomes
Marketer FAQ
Is a TV campaign right for my business?
Is a TV campaign right for my business?

Answering Questions Marketers Have on How TV Drives Outcomes
Marketer FAQ
Can I prove TV has a measurable financial impact on my business?
Can I prove TV has a measurable financial impact on my business?

Answering Questions Marketers Have on How TV Drives Outcomes
A Fresh Take
A Silver Lining
A Silver Lining

2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+

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