The Consumer Connection
Understand why consumers care deeply about the quality of content and their advertising experiences when it comes to brand consideration. Learn more about the positive ‘halo effect’ created by aligning your ads with high-quality video content.Learn More
What is Brand Safety?
Learn how brand safety & suitability strategies are essential to maintaining a positive brand reputation and protecting a company’s revenue stream from losses that could be tied to inappropriate ad placements not aligned with a brand’s values and belief system.Learn More
After Further Review
…Ready For It? Examining NFL’s 2023 Season Viewership Growth.Learn More
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What is Brand Safety?
Learn how brand safety & suitability strategies are essential to strengthening brand reputation.
VAB’s New Year's Resolutions for Marketers - #1: Prioritize Quality
Learn the importance of value when selecting video ad platforms
VAB’s New Year's Resolutions for Marketers - #2: Demand Transparency
Learn why questioning your video ad partners is key to brand safety and business growth
VAB’s New Year's Resolutions for Marketers - #3: Embrace Innovation
Learn how utilizing innovative solutions can help marketers gain a competitive advantage
VAB’s New Year's Resolutions for Marketers - #4: Adopt Alternatives
Learn the importance of leveraging and embracing modern measurement solutions
3 reasons why understanding the risks of digital ad fraud and ad-tech transparency is critical for marketers
Our Top 10 insights charts of the 4th quarter
VAB’s 10 most popular charts to keep your marketing strategies fresh and innovative with insights on brand safety, cinema, women’s sports, ad fraud and more!
Advanced Measurement Solutions Directory
This guide provides clarity on the topline capabilities of measurement solutions in the video ecosystem today. It features the capabilities of 14 inaugural partners and several case studies showcasing their effectiveness across a range of KPIs.
How can cinema deliver desirable audiences for my brand?
Learn how the power of premium video in cinema creates opportunities to reach highly valuable consumers
Welcome to TV – First Half 2023
Learn more about the 127 New advertisers that injected fresh investment into national TV in the first half of 2023.
In a League of Their Own
Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands.
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