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Resource Centers

  • Audience-Based Buying Resource Center

    The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. Learn how to drive business growth and achieve brand success with audience-first buying. Here, you’ll find the data, insights, key takeaways and real-world examples to help you plan confidently.

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  • Multicultural Marketing Resource Center

    We are committed to helping marketers create inclusive campaigns reflective of society’s rich diversity and unique cultural nuances. These guides, reports, videos and webinars offer actionable insights to help marketers create more effective and engaging multicultural marketing strategies.

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