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The Power of Premium Video: A Marketer's Gudie

What is premium video? Discover its 5 defining pillars that drive premium brand outcomes.

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DEFINING PREMIUM
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Understanding adoption and usage trends across 16 connected devices

Connected TVs, Smartphones, Computers, Wearables, Smart Glasses, Doorbells and more!

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Charts, stats and figures on some of the most important topics in the industry to inform your marketing strategy. No sign-in required!

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The Power of Premium Video
The Power of Premium Video

What is premium video? Discover its 5 defining pillars that drive powerful brand outcomes

Understanding adoption and usage trends across 16 connected devices
Understanding adoption and usage trends across 16 connected devices

Left to Your Own (Connected) Devices

Our Top 10 Charts of Q4 2024
Our Top 10 Charts of Q4 2024

VAB’s 10 most popular charts this quarter: new TV spend, Gen Z online, engagement trends and more

Show Me the Money: How Moviegoers Outspend Across 20 Categories
Show Me the Money: How Moviegoers Outspend Across 20 Categories

Consumer spending data proves moviegoers’ superior buying power drives bigger sales for brands

Analysis: 169 First-Time TV Advertisers Spent $380M in 1H 2024
Analysis: 169 First-Time TV Advertisers Spent $380M in 1H 2024

Discover how ambitious SMBs & innovative brands turned to multiscreen TV to achieve measurable resul...

5 Advantages that Multiscreen TV Has Over Other Platforms
5 Advantages that Multiscreen TV Has Over Other Platforms

Learn how the premium attributes of multiscreen TV create a halo effect for marketers and make it th...

Disconnect to Reconnect
Disconnect to Reconnect

How Real-Life Shared Experiences Are the Antidote to Social Media Isolation Among Gen Z

12 Key Advantages of TV & Streaming vs. Leading Social Media Platforms Across All Ages
12 Key Advantages of TV & Streaming vs. Leading Social Media Platforms Across All Ages

Distilling down over 100 pages of VAB custom research on premium video's advertising effectiveness.

Our Top 10 Charts of Q3 2024
Our Top 10 Charts of Q3 2024

VAB’s 10 most popular charts this quarter: addressable advertising, data privacy, TV attribution and...

How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers
How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

See how premium video campaigns are driving website visits and searches for 1st time advertisers.

How Americans Spend Their Leisure Time Per Day – 2024 Update
How Americans Spend Their Leisure Time Per Day – 2024 Update

One-page infographic breaks it down by category

How Mood Lift = Brand Lift at the Cinema
How Mood Lift = Brand Lift at the Cinema

Good vibes at the movies light up ad engagement and deliver results for brands—here's how.

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