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25 Ways TV Grows Brands

istilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.

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Marketer's Guide
Top Digital Content Genres
Featured Content

What is TV?

The traditional notion of what TV is no longer applies. We share the modern, expanded definition of TV, rooted in how consumers define it.

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What Is?
Top Digital Content Genres
Featured Content

What’s the Deal with Viewership Data Collection?

Part 1 of a 5-part series that will provide you with clear and straightforward answers to the most asked questions about video measurement. Learn how recent innovations can help you to plan, buy and measure campaigns more effectively.

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Making Sense of Measurement
Top Digital Content Genres

Resource Centers

  • Audience-Based Buying Resource Center

    The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. Learn how to drive business growth and achieve brand success with audience-first buying. Here, you’ll find the data, insights, key takeaways and real-world examples to help you plan confidently.

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  • Multicultural Marketing Resource Center

    We are committed to helping marketers create inclusive campaigns reflective of society’s rich diversity and unique cultural nuances. These guides, reports, videos and webinars offer actionable insights to help marketers create more effective and engaging multicultural marketing strategies.

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Marketer FAQ
How can I drive in-store traffic with streaming?
How can I drive in-store traffic with streaming?

2 case studies showing how brands drove in-store traffic using a streaming video ad campaign.
Marketer FAQ
How can I make an impact on a local level with streaming?
How can I make an impact on a local level with streaming?

5 case studies showing how brands made an impact on a local level using a streaming video ad campaign.
Marketer FAQ
How do I use streaming video to boost sales?
How do I use streaming video to boost sales?

3 case studies showing how brands boosted sales using a streaming video ad campaign.
Marketer FAQ
How do I use streaming to extend the reach of my video campaign beyond linear TV?
How do I use streaming to extend the reach of my video campaign beyond linear TV?

5 case studies showing how brands extended their reach using a streaming video ad campaign.
Marketer's Guide
25 Ways TV Grows Brands
25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel
Fast Facts
TV Upfront Historical CPMs
TV Upfront Historical CPMs

For VAB members-only, historical broadcast and cable CPMs
What Is? & Glossary
What is TV?
What is TV?

The modern consumer's definition of TV
Making Sense of Measurement
What’s the Deal with Viewership Data Collection?
What’s the Deal with Viewership Data Collection?

Part 1 of a 5-part series on video measurement
Marketer FAQ
You Oughta Know - The Advertising Factors That Increase Sales
You Oughta Know - The Advertising Factors That Increase Sales

Understand how advertising positively affects sales and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
Marketer FAQ
You Oughta Know - The Advertising Factors That Increase Consideration
You Oughta Know - The Advertising Factors That Increase Consideration

Understand how advertising positively affects consideration and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
Marketer FAQ
You Oughta Know - The Advertising Factors That Increase Awareness
You Oughta Know - The Advertising Factors That Increase Awareness

Understand how advertising positively affects awareness and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
Insights Report
Power of TV in the Attention Economy
Power of TV in the Attention Economy

Partner Insights from The Global TV Group

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