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An Insider’s Look at Marketers’ TV Buying Strategies

Why agencies and brand marketers are shifting to audience-based TV buying
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Marketer’s Guide
Top Digital Content Genres
Featured Content

Nielsen TV Measurement During COVID

5 charts that explain Nielsen’s TV undercount and its implications
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Five Fast Facts
Top Digital Content Genres
Featured Content

A top-line view of how the industry is adopting audience-based buying

An insider’s look at an audience-first TV approach
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VAB Top 10
Do the Right Thing
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Marketer's Guide
An Insider’s Look
An Insider’s Look

Why Brands and Agencies are Shifting to Audience-Based TV Buying
Five Fast Facts On
Nielsen TV Measurement During COVID
Nielsen TV Measurement During COVID

An explanation of the undercount
The VAB Top 10
A top-line view of how the industry is adopting audience-based buying
A top-line view of how the industry is adopting audience-based buying

An insider’s look at an audience-first TV approach
Advocacy in Action
New VAB Analysis Proves Nielsen’s Impaired Measurement
New VAB Analysis Proves Nielsen’s Impaired Measurement

An illuminating look at the data
A Fresh Take On
Mind, Body and Media
Mind, Body and Media

How Consumers and Brands Are Addressing Mental Health Together During COVID-19
A Fresh Take On
Engaging Frequent Video Streamers Through Cinema
Engaging Frequent Video Streamers Through Cinema

Frequent Video Streamers are more likely to be frequent movie goers and will be the first to head back to the theater
Five Fast Facts On
VAB Setting the Screens Week
VAB Setting the Screens Week

The Latest Facts on Multiplatform Video Consumption Habits
Impact In Action
Welcome to TV
Welcome to TV

$1.3 Billion in New TV Ad Spending From 283 Brands
The VAB Top 10
Our 10 must-read Insights charts of the quarter
Our 10 must-read Insights charts of the quarter

VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success
Impact In Action
Proven Strategies & Tactics In Audience-Based TV Buying
Proven Strategies & Tactics In Audience-Based TV Buying

Success Stories Highlighted Through Real-World Case Studies
Webinar
An Online Talk with Sean Cunningham on the Halo Effect of TV
An Online Talk with Sean Cunningham on the Halo Effect of TV

The Global TV Group presents an Online Talk to discuss the rich analysis around VAB's ground-breaking work
Impact In Action
Analyzing Outcomes From The Tech Giants’ TV Investment
Analyzing Outcomes From The Tech Giants’ TV Investment

How brands can apply these winning marketing strategies to common business challenges

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