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Welcome to TV: 1H 2024

Meet the 169 new-to-tv advertisers that spent $380M in the first half of 2024.

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NEW AD SPEND REPORT
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Best in Show

Learn why 5 key advantages of multiscreen TV make it both a brand-building and performance channel.

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MULTISCREEN TV
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Charts, stats and figures on some of the most important topics in the industry to inform your marketing strategy. No sign-in required!

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Analysis: 169 First-Time TV Advertisers Spent $380M in 1H 2024
Analysis: 169 First-Time TV Advertisers Spent $380M in 1H 2024

Discover how ambitious SMBs & innovative brands turned to multiscreen TV to achieve measurable resul...

5 Advantages that Multiscreen TV Has Over Other Platforms
5 Advantages that Multiscreen TV Has Over Other Platforms

Learn how the premium attributes of multiscreen TV create a halo effect for marketers and make it th...

Disconnect to Reconnect
Disconnect to Reconnect

How Real-Life Shared Experiences Are the Antidote to Social Media Isolation Among Gen Z

12 Key Advantages of TV & Streaming vs. Leading Social Media Platforms Across All Ages
12 Key Advantages of TV & Streaming vs. Leading Social Media Platforms Across All Ages

Distilling down over 100 pages of VAB custom research on premium video's advertising effectiveness.

How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers
How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

See how premium video campaigns are driving website visits and searches for 1st time advertisers.

How Americans Spend Their Leisure Time Per Day – 2024 Update
How Americans Spend Their Leisure Time Per Day – 2024 Update

One-page infographic breaks it down by category

How Mood Lift = Brand Lift at the Cinema
How Mood Lift = Brand Lift at the Cinema

Good vibes at the movies light up ad engagement and deliver results for brands—here's how.

Travel Category Video Advertising Case Studies
Travel Category Video Advertising Case Studies

Driving success through premium video advertising.

Tech-Telco Category Video Advertising Case Studies
Tech-Telco Category Video Advertising Case Studies

Driving success through premium video advertising.

Home Category Video Advertising Case Studies
Home Category Video Advertising Case Studies

Driving success through premium video advertising.

B2B Category Video Advertising Case Studies
B2B Category Video Advertising Case Studies

Driving success through premium video advertising.

What is Addressable TV?
What is Addressable TV?

Embracing industry innovation and modern advertising targeting solutions

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