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Staying Current on Streaming – June 2023

The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.

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Fast Facts
Top Digital Content Genres
Featured Content

Left to Your Own Devices – June 2023

The latest stats on device usage, such as average audience size, reach and time spent on devices like TV, mobile, tablet, radio and more.

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Fast Facts
Top Digital Content Genres
Featured Content

Unlocking Brand Growth with Audience-Based Buying

A fresh look at how marketers are adopting innovative TV strategies.

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Marketer’s Guide
Top Digital Content Genres

VAB Insights Hubs

Your destination for data, trends and analysis
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Fast Facts
Staying Current on Streaming – June 2023
Staying Current on Streaming – June 2023

The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.
Fast Facts
Left to Your Own Devices – June 2023
Left to Your Own Devices – June 2023

The latest stats on device usage, such as average audience size, reach and time spent on devices like TV, mobile, tablet, radio and more.
What Is?
What is Changing About TV Currency? – May 2023 Update
What is Changing About TV Currency? – May 2023 Update

Understanding what the eventual retirement of C3 and C7 ratings mean for the industry
Marketer FAQ
How are SMBs achieving growth through multiscreen TV?
How are SMBs achieving growth through multiscreen TV?

See how these businesses are increasing their customer base and website traffic
Fast Facts
15 Reasons to Include Cinema Within a Video Ad Campaign
15 Reasons to Include Cinema Within a Video Ad Campaign

How Cinema advertising delivers on 15 important campaign KPIs like scale, quality, attention, receptivity and more
Marketer's Guide
Unlocking Brand Growth with Audience-Based Buying
Unlocking Brand Growth with Audience-Based Buying

A fresh look at how marketers are adopting innovative TV strategies
Fast Facts
Welcome to TV - Full Year 2022
Welcome to TV - Full Year 2022

Learn more about the 303 new advertisers across 71 product categories that invested over $1.3 Billion in national TV in 2022
Fast Facts
The Truth About CTV Ad Fraud
The Truth About CTV Ad Fraud

Clarifying marketplace confusion around ad fraud in multiscreen TV and defining what does and does not constitute fraud
Making Sense of Measurement
What’s the Deal with Identity?
What’s the Deal with Identity?

Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.
Fast Facts
The Odyssey of Content Discovery
The Odyssey of Content Discovery

How TV advertising builds streaming audiences and creates engagement opportunities
Fast Facts
Staying Ahead of the Churn
Staying Ahead of the Churn

Why migrating audiences means new ad opportunities for brands
The VAB Top 10
Our Top 10 insights charts of the 1st quarter
Our Top 10 insights charts of the 1st quarter

VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising

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