Whether you're looking to utilize new measurement solutions or add video ad platforms like OTT, CTV or other streaming, this collection of case studies will step you through what each brand's challenge was, the specific solution they applied and the result. You'll also see best practices you can apply to your own campaigns.
Navigate the HUB
Innovation in identity and advanced targeting has enabled marketers to focus on their best potential customers. See how marketers are using and proving the impact of an audience-first buying approach.
Proven Strategies & Tactics in Audience-Based TV Buying
Be inspired by 23 real-world examples of how brands used audience-based buying to grow their business. These case studies are from categories such as auto, QSR, travel, entertainment, pharmaceutical and beauty.
Opportunities in VOD Addressable
These Five Fast Facts explore when and why people are utilizing their TV provider’s on-demand content, defines what VOD Dynamic Ad Insertion is, and how marketers can use it to best engage with audiences via addressable campaigns. Also included is an exclusive case study from Canoe, 605 and AMC Networks showcasing the success of their addressable campaign.
Be inspired to take advantage of modern measurement solutions and new metrics of success to help you prove the effectiveness of your campaigns.
Today’s Innovations in Measurement - Q1 2022
A collection of 13 case studies across 10 product categories such as automotive, QSR, CPG, pharmaceuticals and entertainment that take you step-by-step through how a brand implemented their measurement solutions.
Today’s Innovations in Measurement - Q2 2022
A collection of 15 case studies across 10 product categories such as tech, beverages, beauty and healthcare that take you step-by-step through how brands implemented their measurement solutions.
Today’s Innovations in Measurement - Q3 2022
This release has a focus on category-specific best practices and guidance supported by real-world case studies. You’ll see how healthcare/pharma, automotive, CPG, insurance and entertainment/tune-in brands were able to use measurement to gain learnings on many common metrics and objectives.
Today’s Innovations in Measurement - Q4 2022
This report features case studies from eight innovative companies that focus on 7 performance objectives for marketers. We also share 8 considerations you can use as you evaluate and add new solutions to your measurement plans. You’ll see how automotive, retail, tune-in, QSR, B2B, insurance and health & fitness brands were able to use measurement to gain learnings on many common metrics and objectives.
Quantifying Impact - 605 Case Study
Looking for real-world examples of how brands implemented a cross-platform measurement solution to understand their campaign’s impact on business outcomes? 605, a cross-platform, measurement & attribution company, shares an example of how they did this analysis for a leading brand.
See how brands are using a variety of streaming platforms like CTV, OTT and data-driven linear TV to deliver on KPIs such as in-store traffic, website visits and incremental reach.
How can a convergent TV strategy drive business results for brands?
Part of our 4-part Convergent TV Marketer FAQ Series
How can I drive in-store traffic with streaming?
2 case studies showing how brands drove in-store traffic using a streaming video ad campaign.
How can I make an impact on a local level with streaming?
5 case studies showing how brands made an impact on a local level using a streaming video ad campaign.
How do I use streaming video to boost sales?
3 case studies showing how brands boosted sales using a streaming video ad campaign.
How do I use streaming to extend the reach of my video campaign beyond linear TV?
5 case studies showing how brands extended their reach using a streaming video ad campaign.
Creating authentic marketing that engages multicultural audiences is a must for a modern marketer. These cases studies will also show you that "doing good" is also good for a brand's growth and bottom line.
Do The Right Thing
Marketers know the importance of inclusive messaging. The 20+ case studies in this guide clearly illustrate the benefits of it. No matter what goals or KPIs you need to deliver, from awareness through to sales, there is a clear correlation between “doing the right thing” and business success.
How does on-screen representation deepen engagement with Black consumers and drive business impact for brands?
Unlock insights that will allow you to drive awareness, strengthen engagement and boost positive business outcomes among Black Americans.
Impact of TV
See how brands are demonstrating the full-funnel impact of the multiscreen TV campaigns.
Brands In Crisis
Some of the world’s largest brands have experienced a crisis. These stories have been extensively covered in the press, however, for marketers, the richest learnings are found by taking a closer look at how a brand responded and the impact that it had on its business. For many of these brands, TV advertising was a key component to changing public opinion and rehabilitating their image. This piece details 6 brands that navigated through a crisis.
Assigning TV Credit
Digital media, by its very nature, is easily correlated to online behavior and response metrics. Once confined to brand and awareness metrics, the world of TV attribution has now expanded to measure responses and assign value throughout the purchase funnel. This paper, produced in partnership with The FreeWheel Council for Premium Video (FWC), focuses on that evolution by illustrating TV’s value in the marketing mix through a range of real-world case studies from across the industry while also providing a comprehensive, yet simple, understanding of attribution.
The Halo Effect: TV as a Growth Engine
VAB, Effectv and Forecast Labs brings you real world case studies and the reasons why brands are fast-tracking their path to TV. We will dive into key DTC categories such as home furnishings, home insurance, health/wellness & personal care, online delivery services & meal kit subscriptions to non-DTC categories such as QSR’s, home goods & services and B2B- most experiencing triple-digit lifts in website traffic after they launched their TV campaign.
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