Video Advertising Case Studies

Case Studies

Multiscreen TV Case Studies by Category

Brand success stories highlighted through real-world multiscreen TV case studies.

How Premium Video Drives Sales in the Pharmaceutical Category

Discover how TV campaigns move audiences, from awareness to action, in our new TV Means Business attribution series.

How Pharma TV Advertising Guides the Path to Treatment

Analysis: TV drives discovery & encourages education in the pharma DTC category

10 Case Studies on Multiscreen TV Driving Mid-Funnel Outcomes for DTC Brands

See how brands saw big results across a variety of strategies and campaign lengths

Welcome to TV - Full Year 2025

View the 354 first-time advertisers that invested $1.07 billion in TV campaigns in 2025.

How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

See how premium video campaigns are driving website visits and searches for 1st time advertisers.

How Ad Continuity in Multiscreen TV Drives Incremental Growth for Brands

Analysis of 38 brands across a variety of campaign lengths that details how TV is an effective driver of mid-funnel marketing metrics like website and app traffic.

Let's Get Down to Business

How brand-building drives outcomes for innovative B2B advertisers. Learn from 25 real-world examples showcasing how brand-building advertising directly leads to conversions for niche brands.