Video Advertising Case Study Corner

Whether you're looking to utilize new measurement solutions or add video ad platforms like OTT, CTV or other streaming, this collection of case studies will step you through what each brand's challenge was, the specific solution they applied and the result. You'll also see best practices you can apply to your own campaigns.

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Category Specific Audience-Based Buying Measurement Innovation Streaming Multicultural Impact of TV

Category Specific Case Studies

Automotive Case Studies

See how automotive brands are driving KPIs like incremental reach of truck drivers, website traffic to specific car model pages, local sales and more through premium video ad campaigns.

B2B Case Studies

See how B2B brands are driving KPIs like incremental reach, ad recall, conversion rates and more through premium video ad campaigns.

CPG Case Studies

From carbonated beverages to toothpaste, see how CPG brands are utilizing premium video to achieve distributed reach and exposure, incremental sales and prove a clearer connection between sales and campaigns.

Entertainment & Tune-In Case Studies

Looking to increase tune-ins, SVOD subscriptions or digital engagement? See how premium TV ad campaigns will help.

Financial & Insurance Case Studies

Need to build your customer base, increase conversions for your services, or boost app downloads? See how finance, tax and insurance companies used premium TV ad campaigns for their own KPIs.

Health, Wellness and Beauty Case Studies

Learn from health tech, fitness, cycling and running brands that were able to improve their brand perception, amount of app users, registrations and more.

Home Case Studies

From power tool manufacturers to home improvement stores, see how home brands are utilizing premium video to achieve full funnel outcomes like unique reach, incremental users, brand lift and more.

Pharmaceutical Case Studies

See how drug brands used premium video advertising like CTV to boost verified patient reach, brand awareness, prescriptions, and doctor’s visits.

Restaurant Case Studies

See how a variety of quick service restaurants were able to improve audience reach and composition, drive in-store visits and sales through premium multiscreen TV advertising.

Retail Case Studies

From footwear and beauty to specialty and décor, see how retailers were able to drive increased ecommerce engagement, in-store and website traffic, sales and more.

Tech & Telco Case Studies

From DTC consumer electronics to wireless telcom, see how tech-telco brands use the power of multiscreen TV to drive KPIs like brand awareness, ad recall, site traffic and more.

Travel Case Studies

See how travel brands like hotels, luxury resorts and vacation rental companies are driving KPIs like website traffic, search volume, brand exposure and more through premium video ad campaigns.

Audience-Based Buying

Innovation in identity and advanced targeting has enabled marketers to focus on their best potential customers. See how marketers are using and proving the impact of an audience-first buying approach.

Proven Strategies & Tactics in Audience-Based TV Buying

Be inspired by 23 real-world examples of how brands used audience-based buying to grow their business. These case studies are from categories such as auto, QSR, travel, entertainment, pharmaceutical and beauty.

Opportunities in VOD Addressable

These Five Fast Facts explore when and why people are utilizing their TV provider’s on-demand content, defines what VOD Dynamic Ad Insertion is, and how marketers can use it to best engage with audiences via addressable campaigns. Also included is an exclusive case study from Canoe, 605 and AMC Networks showcasing the success of their addressable campaign.

Measurement Innovation

Be inspired to take advantage of modern measurement solutions and new metrics of success to help you prove the effectiveness of your campaigns.

Proving Cross-Platform Outcomes Lift for iconic Las Vegas campaigns

Demonstrating the campaign impact for an already famous destination requires data well beyond typical brand-lift metrics. Learn how the Las Vegas Convention and Visitors Authority's agency R&R Partners quantified the behavioral impact of its ad campaigns using the single-source methodology of DISQO's Brand Lift and Outcomes Lift products. By tapping into DISQO's 100% opted-in audience, R&R showed that their cross-media plan drove web traffic to Las Vegas domains and search traffic for highly relevant search terms.

Today’s Innovations in Measurement - Q1 2022

A collection of 13 case studies across 10 product categories such as automotive, QSR, CPG, pharmaceuticals and entertainment that take you step-by-step through how a brand implemented their measurement solutions.

Today’s Innovations in Measurement - Q2 2022

A collection of 15 case studies across 10 product categories such as tech, beverages, beauty and healthcare that take you step-by-step through how brands implemented their measurement solutions.

Today’s Innovations in Measurement - Q3 2022

This release has a focus on category-specific best practices and guidance supported by real-world case studies. You’ll see how healthcare/pharma, automotive, CPG, insurance and entertainment/tune-in brands were able to use measurement to gain learnings on many common metrics and objectives.

Today’s Innovations in Measurement - Q4 2022

This report features case studies from eight innovative companies that focus on 7 performance objectives for marketers. We also share 8 considerations you can use as you evaluate and add new solutions to your measurement plans. You’ll see how automotive, retail, tune-in, QSR, B2B, insurance and health & fitness brands were able to use measurement to gain learnings on many common metrics and objectives.

Quantifying Impact - 605 Case Study

Looking for real-world examples of how brands implemented a cross-platform measurement solution to understand their campaign’s impact on business outcomes? 605, a cross-platform, measurement & attribution company, shares an example of how they did this analysis for a leading brand.

Streaming

See how brands are using a variety of streaming platforms like CTV, OTT and data-driven linear TV to deliver on KPIs such as in-store traffic, website visits and incremental reach.

How can a convergent TV strategy drive business results for brands?

Part of our 4-part Convergent TV Marketer FAQ Series

Stream On

23 real-world case studies highlighting how video streaming drives brand success

How can I drive in-store traffic with streaming?

2 case studies showing how brands drove in-store traffic using a streaming video ad campaign.

How can I make an impact on a local level with streaming?

5 case studies showing how brands made an impact on a local level using a streaming video ad campaign.

How do I use streaming video to boost sales?

3 case studies showing how brands boosted sales using a streaming video ad campaign.

How do I use streaming to extend the reach of my video campaign beyond linear TV?

5 case studies showing how brands extended their reach using a streaming video ad campaign.

Research from Tatari

The research shares the learnings garnered from recent TV campaigns and how they were applied to sharpen streaming strategies. It also examines the combined impact and implications of linear + streaming plans.

Multicultural

Creating authentic marketing that engages multicultural audiences is a must for a modern marketer. These cases studies will also show you that "doing good" is also good for a brand's growth and bottom line.

Do The Right Thing

Marketers know the importance of inclusive messaging. The 20+ case studies in this guide clearly illustrate the benefits of it. No matter what goals or KPIs you need to deliver, from awareness through to sales, there is a clear correlation between “doing the right thing” and business success.

How does on-screen representation deepen engagement with Black consumers and drive business impact for brands?

Unlock insights that will allow you to drive awareness, strengthen engagement and boost positive business outcomes among Black Americans.

How Can My Brand Leverage the Strength of the Rising Latina Consumer Through Video?

Brands can drive positive business results by gaining the trust of the highly influential Latina American consumer.

Impact of TV

See how brands are demonstrating the full-funnel impact of the multiscreen TV campaigns.

Brands In Crisis

Some of the world’s largest brands have experienced a crisis. These stories have been extensively covered in the press, however, for marketers, the richest learnings are found by taking a closer look at how a brand responded and the impact that it had on its business. For many of these brands, TV advertising was a key component to changing public opinion and rehabilitating their image. This piece details 6 brands that navigated through a crisis.

Assigning TV Credit

Digital media, by its very nature, is easily correlated to online behavior and response metrics. Once confined to brand and awareness metrics, the world of TV attribution has now expanded to measure responses and assign value throughout the purchase funnel. This paper, produced in partnership with The FreeWheel Council for Premium Video (FWC), focuses on that evolution by illustrating TV’s value in the marketing mix through a range of real-world case studies from across the industry while also providing a comprehensive, yet simple, understanding of attribution.

The Halo Effect: TV as a Growth Engine

VAB, Effectv and Forecast Labs brings you real world case studies and the reasons why brands are fast-tracking their path to TV. We will dive into key DTC categories such as home furnishings, home insurance, health/wellness & personal care, online delivery services & meal kit subscriptions to non-DTC categories such as QSR’s, home goods & services and B2B- most experiencing triple-digit lifts in website traffic after they launched their TV campaign.

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