VAB Insights Hub

Case Study Corner

We know that sometimes the best way to get inspiration is through case studies - real world examples showing how brands of all kinds are driving (and proving) the success of their video campaigns.

Whether you're looking to utilize new measurement solutions or add video ad platforms like OTT, CTV or other streaming, this collection of case studies will step you through what each brand's challenge was, the specific solution they applied and the result. You'll also see best practices you can apply to your own campaigns.

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Measurement Innovation

Be inspired to take advantage of modern measurement solutions and new metrics of success to help you prove the effectiveness of your campaigns.

Impact of TV

See how brands are demonstrating the full-funnel impact of the multiscreen TV campaigns.

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