How does on-screen representation deepen engagement with Black consumers and drive business impact for brands?

Connect with Black audiences in an authentic way

We champion marketers who create inclusive plans reflective of our rich diversity, unique cultural nuances and behaviors.

In efforts to help marketers develop these plans, we are proud to share the second release in our full-year monthly series tackling the most frequently asked questions on multicultural marketing.

Each month, we’ll answer a question using fact-based insights that you can apply to your own marketing strategies.

As February is Black History Month, we are sharing the ways marketers can better engage with Black audiences. This month’s release answers the question: “How does on-screen representation deepen engagement with Black consumers and drive business impact for brands?”

As American society evolves and the population becomes more diverse, there is a greater demand for accurate, on-screen representation and inclusivity in both programming and advertising, particularly within the Black community. 

This short read will unlock insights that will allow you to drive awareness, strengthen engagement and boost positive business outcomes among Black Americans.