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Media Trends Streaming Premium Video & Quality Measurement Industry & Economic Trends Trust, Transparency, Brand Safety & Ad Fraud Ad Innovations Local Lifestages Multicultural Sports

Media Trends

38 total slides

Household Penetration by Device
Average Number of Devices Owned
New TV Advertisers: Total Spend Trend (2019 – 2024)
New TV Advertisers: DTC vs. ‘Traditional’ Brands
New TV Advertisers: Trend by Spend Segment
Preferred Platform for Watching Different Content Types
Co-Viewing Occurrences
Median Age by Media Platform
Ad View Composition: Content Type
Ad View Composition by Device
Awareness Driving Channels: Theatrical Movies

 
Access Points for Video Content

 
Pay TV Access by Platform

 
Weekly Time Spent with Media

 
Viewing Share by TV Series Type

 
U.S. TV and Connected TV (CTV) Ad Spending

 
U.S. Social Video Ad Spending
Changes in Media Consumption Habits Due to Election
Monthly TV Viewing by Distributor
CTV Share of Ad Voice by Distributor
Linear TV Viewership Stats
Streaming Usage Across Platforms
Multiscreen TV Campaign Reach
Social Networks - % of Time Spent with Digital and % of Total Ad Spending
CTV: % of Time Spent & Ad Spend vs. Total Media
National TV Commercial Unit & Time Distribution by Ad Duration
National TV - IMPEs by Daypart
National TV - IMPEs by Program Genre
Ad Spending Change in 2024 vs 2023
Access Points for Video Content
Recent Video Viewing by Age Segment
Co-Viewing At Home Boosts Ad Recall
How The Average American Spends Their Leisure Time Per Day
Daily Time Spent With Video Content by Service Type

 
Average Number of Video Services

 
Direct-to-Consumer (DTC) Brands U.S. Total TV Spend

 
"Expected Addressable TV Spend $ in Billions, 2023-2026"

 

Premium Video & Quality

36 total slides

How Often TV is Used to Impact Each Phase of the Funnel

 
Buying Premium Video: A Definitive Checklist from the Freewheel Council for Premium Video & VAB

 
Pharma TV Ads: Actions Taken
Entertainment Costs Across Different Market Sizes
Top Entertainment Activities
Specialty / Independent Movie Fans: By Age Group
Multiscreen TV Advertising Terminology
Why Premium Video Content Matters
In-Home Viewing: Ad Recall
Professionally Produced Content Drives Customer Action
‘TV’ Definitions Among Consumers
How Marketers Are Driving Business Growth
First-Time TV Campaigns: Effects on Website Traffic
First-Time TV Campaigns: Effects on Branded Online Search
Halo Effect of Brand Perception by Media Platform
ROI by Media
High Quality Environments: Ad Engagement
Ad Engagement by Device
Top Reasons for Buying Ads in ‘Live TV’
Consumer Annoyance by Ad Experience
Brand vs. Performance Marketing Investment
TV vs. Computer & Mobile: Ad Recall
Professional vs. User-Generated Content: Ad Effectiveness
Professional vs. User-Generated Content: Ad Sentiment
Quality Sites vs. MFA Sites: Conversation Rates
Cinema: Moviegoers’ Attention
Brand Impact: High vs. Low Quality Content
TV vs. Mobile: Attention
TV vs. Mobile: Recall
Important factors when buying premium video inventory

 
Premium Video Overview

 
Viewers’ Passion for Premium Video

 
Avg. Seconds Viewed of :15 Ad by Platform

 
Attentive seconds per 1,000 impressions

 
Seven key benefits of TV for video campaigns
Cinema: Estimated Opening Weekend Adult 18+ Admissions

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