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Media Trends Streaming Premium Video & Quality Economic Trends Trust, Transparency, Brand Safety & Ad Fraud Ad Innovations Life Stages & Demographics Local Sports

Media Trends

U.S. TV and Connected TV (CTV) Ad Spending

U.S. Social Video Ad Spending

Changes in Media Consumption Habits Due to Election

Ad View Composition: Content Type

Ad View Composition by Device

Monthly TV Viewing by Distributor

CTV Share of Ad Voice by Platform

CTV Share of Ad Voice by Distributor

Linear TV Viewership Stats

Streaming Usage Across Platforms

Multiscreen TV Campaign Reach

Social Networks - % of Time Spent with Digital and % of Total Ad Spending

CTV: % of Time Spent & Ad Spend vs. Total Media

National TV Commercial Unit & Time Distribution by Ad Duration

National TV - IMPEs by Daypart

National TV - IMPEs by Program Genre

Preferred Platform for Watching Different Content Types

Ad Spending Change in 2024 vs 2023

Household Penetration by Device

Average Number of Devices Owned

Access Points for Video Content

Recent Video Viewing by Age Segment

Co-Viewing At Home Boosts Ad Recall

How The Average American Spends Their Leisure Time Per Day

2023 New TV Advertiser Spend

Black Demos: Weekly Time Spent With Media

Black Demos: Weekly Time Spent With TV

Weekly time spent with media

Black Video Viewing: Time Spent

Hispanic Video Viewing: Time Spent

Gen Z: TV/Movies vs. Non-Premium Video Time Spent

Daily Time Spent With Video Content by Service Type

Weekly Media Activities Among 13-24 Year Olds

Average Number of Video Services

Direct-to-Consumer (DTC) Brands U.S. Total TV Spend

"Expected Addressable TV Spend $ in Billions, 2023-2026"

Streaming

Video Ad Completion Rate Worldwide

Daily Time Spent With Streaming by Service Type

Actions Taken After Seeing Streaming TV Ads

Reasons for Increasing Spend on CTV/OTT in 2024

Budgets Shifting to Fund Increase in CTV/OTT Spending

CTV/OTT Extension to Linear or Complement to Digital

Sentiments About Combining Linear TV & CTV/OTT

Paid AVOD vs. SVOD HH Penetration Trend

Distribution of AVOD Accounts by Household Income

Lead Actor Race/Ethnicity in Streaming Films

U.S. Ad-Supported Video-on-Demand (AVOD) Viewers

U.S. Streaming Viewers by Service

Streaming: Customer Acquisition Strategies

Streaming: Customer Retention Strategies

Black Demos: # of Streaming Services

% of streamers who use at least one ad-supported streaming service

% of U.S. adult 18+ streamers that watch FAST (Free Ad-supported Streaming TV) services

Most Represented Genres Across the Top 50 Streaming Shows

Digital Video Impression Share By Device

‘Cord-Stackers’ Are More Likely To Engage With TV Ads

Premium Video & Quality

First-Time TV Campaigns: Effects on Website Traffic

First-Time TV Campaigns: Effects on Branded Online Search

Halo Effect of Brand Perception by Media Platform

ROI by Media

High Quality Environments: Ad Engagement

Ad Engagement by Device

Top Reasons for Buying Ads in ‘Live TV’

Consumer Annoyance by Ad Experience

Brand vs. Performance Marketing Investment

TV vs. Computer & Mobile: Ad Recall

Professional vs. User-Generated Content: Ad Effectiveness

Professional vs. User-Generated Content: Ad Sentiment

Quality Sites vs. MFA Sites: Conversation Rates

Cinema: Moviegoers’ Attention

Brand Impact: High vs. Low Quality Content

TV vs. Mobile: Attention

TV vs. Mobile: Recall

Buying Premium Video: A Definitive Checklist from the Freewheel Council for Premium Video & VAB

Important factors when buying premium video inventory

Premium Video Overview

Viewers’ Passion for Premium Video

Avg. Seconds Viewed of :15 Ad by Platform

Attentive seconds per 1,000 impressions

Seven key benefits of TV for video campaigns

Cinema: Estimated Opening Weekend Adult 18+ Admissions

Entertainment Costs Across Different Market Sizes

Economic Trends

Rolling 3-Month Average: Outlook on the Economic Environment - Data from Dentsu's Consumer Navigator

US Economic Sentiment - Data from Dentsu's Consumer Navigator

Factors most likely to impact marketing planning and spending

Time Periods Consumers Typically Shop

When CTV Users Expect to Start This Year’s Holiday Shopping

% Who Say Each of the Following is “A Very Big Problem” in the U.S.

April 2024 Retail Trends—CNBC/NRF Retail Monitor powered by Affinity Solutions

Trust, Transparency, Brand Safety & Ad Fraud

Data Privacy: Impact on Advertising

Data Privacy: Campaign Effectiveness Methods

Data Privacy: Audience Targeting Strategies

Most Trusted Media for News

Trust in Advertising by Media

Thinking about your opinions and use of social media channels

Digital Ad Fraud: Prevention Solutions Used

What ‘Authentic’ Means for Brands

U.S. State Privacy Legislation Tracker

Ad Investment Shifts Due to Data Privacy

Data Privacy: Consumer Concern About ‘Big Tech’

Trust in Purchasing by Advertising Channel

How Marketers Define ‘Digital Ad Fraud’

Campaign Prioritizations: Brand Safety vs. Cost

Top Marketer Concerns Surrounding Ad Fraud

Brand Safe vs. Non-Brand Safe Impressions: Conversation Rates

Share of Web Traffic Caused by Bots

Ad Blocker Usage

How consumers react to an ad next to questionable content online

Estimated Global Cost of Digital Ad Fraud

North America Cost of Digital Ad Fraud

Digital Supply Chain Advertising Investment Allocation

Complexities of The Digital Video Supply Chain

False news concerns

Net Worth of the Wealthiest People in the World vs. Global Cost of Digital Ad Fraud

Ad Innovations

Addressable TV: Reach Impact

Generative AI Uses in Business

Choosing Alternate Currencies for Business Success

The Top Five Factors of Innovation & Creativity in Advertising-Supported Media

Impact of Nielsen’s Modern Measurement Solutions vs. ‘Panel Only’ Data

Reallocating Linear TV Dollars to Addressable TV for Incremental Reach

Tactics currently being used within audience-based TV buying strategies % of respondents using ABB

% of A16+ who recall seeing different types of interactive ad formats when watching TV

AI Uses within Advertising

U.S. Social Video Ecosystem

Life Stages & Demographics

Hours Spent Watching Premium vs. Non-Premium Video

Penetration of Social Video Platforms by Demo

Top Spanish-Language TV Genres by Engagement

Hispanic Consumers: Language Preferred at Home

Hispanic Consumers: Attitudes Towards Advertising

% Share of Annual Aggregate Expenditures By Demo

Share of Expenditures by Age Group

Financial Impact of Latino Representation

A50+ Sentiment: Relevant Advertising

Holiday Shopping: Recipient Gifting by Life Stage

Trend in Share of HHs with No TV Set by Age

Back-to-School Ad Impact on Foot Traffic and Sales

Affluent Consumers: Long-Form vs. Short-Form Video

Black & Hispanic Consumers: Long-Form vs. Short-Form Video

Hispanic Consumers: TV & Streaming’s Influence on Purchases

Representation in Advertising: Older Consumers

Representation in Advertising: Across Age Demos

Latino Talent: Drivers of Film & TV Success

Latino Audience: Cinema Attendance

Latino Representation: Share of Streaming Audience

Gen Z shoppers: Streaming vs. Social Platforms

Hispanic: Community Insights

Hispanic: Trust in News Sources

Engagement Synergy Between TV and Social for Younger Audiences

Household Net Worth by Demo 2017 vs 2023

U.S. A65+ Population, Actual and Projected

Local

U.S. Total Political Ad Spending, 2016-2024

Political Ad Spending by Media

Does an increase in political advertising impact how much attention you pay to other ads?

Viewer Attention Impact Political Ads - Ages

Viewer Attention Impact Political Ads - Race

TVs Exposed to Political Ads by Source Type

CTV Users Who Prefer Watching Streaming TV by U.S. Region

Top Actions Taken by Likely Voters After Seeing a Political Ad

Political Advertising: Media Preference

Total Local U.S. Ad Revenue

2024 U.S. Local Spend: $172.1B

Local TV News Trust

Sports

Where Fans Watch Live Sports

Total time spent viewing women’s live sporting events

Ad Engagement Rates by Sport

Most Engaging Women’s Sports Events

NFL 2023-2024 Season: Engagement Stats

Sports Revenue Share by Source

Live Sports Streaming by Key Demographics

Sports Streaming: Access by Platform

National TV Live Sports Telecasts: Viewership By Stream%

# of National TV Live Sports Telecasts

National TV Sports Genre P2+ Ad Impressions (IMPe) Comparison

# of women’s live TV sporting events

Total TV advertiser spend for women’s live sporting events

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