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Media Trends Streaming Premium Video & Quality Measurement Industry & Economic Trends Trust, Transparency, Brand Safety & Ad Fraud Ad Innovations Sports Local Diversity Life Stages

Premium Video & Quality

35 total slides

Decay in Purchase Intent by Media

 
Cinema Attendance vs. Other Popular Activities

 
Brand Sentiment by Advertising Channel

 
Impact of TV on Other Media Channels

 
Buying Premium Video: A Definitive Checklist from the Freewheel Council for Premium Video & VAB

 
Multiscreen TV Advertising Terminology
How Consumers Discover Brands

 
Consumer Definition of Premium Ad Experiences

 
Omnichannel Campaign Metric Lifts

 
Return on Ad Spend: Brand vs. Performance

 
Impact of Cinema Advertising

 
Annual Content Investment by Media Company

 
TV Ad Tolerance Trend

 
How Often TV is Used to Impact Each Phase of the Funnel

 
Why Premium Video Content Matters
In-Home Viewing: Ad Recall
Professionally Produced Content Drives Customer Action
‘TV’ Definitions Among Consumers
How Marketers Are Driving Business Growth
First-Time TV Campaigns: Effects on Website Traffic
Halo Effect of Brand Perception by Media Platform
ROI by Media
High Quality Environments: Ad Engagement
Ad Engagement by Device
Top Reasons for Buying Ads in ‘Live TV’
TV vs. Computer & Mobile: Ad Recall
Professional vs. User-Generated Content: Ad Effectiveness
Professional vs. User-Generated Content: Ad Sentiment
Cinema: Moviegoers’ Attention
Brand Impact: High vs. Low Quality Content
TV vs. Mobile: Attention
TV vs. Mobile: Recall
Important factors when buying premium video inventory

 
Avg. Seconds Viewed of :15 Ad by Platform

 
Attentive seconds per 1,000 impressions

 

Trust, Transparency, Brand Safety & Ad Fraud

35 total slides

Insights from our analysis of channels, videos and comments YouTube removes each year
Learn how much 'unsafe' content YouTube deletes

# of Videos Removed From YouTube Annually
Top Reasons Why Videos Are Removed on YouTube

 
# of Comments Removed From YouTube Annually

 
News Advertising: Brand Suitability
Attitudes Towards AI-Generated Creator Content
Data Privacy Map by State
Estimated Global Cost of Digital Ad Fraud
Net Worth of the Wealthiest People in the World vs. Global Cost of Digital Ad Fraud
Facebook Fake Accounts vs. World Population
Reasons For Decreasing Ad Spend with Media Companies
Pharma Info: Media Platform Impact
Google Ad Revenue Share by Segment
Google’s ‘Undefined Platforms’ Revenue vs. Other Media
Negative Digital Ad Experiences: Consumer Sentiment
Data Privacy: Impact on Advertising
Data Privacy: Campaign Effectiveness Methods
Data Privacy: Audience Targeting Strategies
Trust in Advertising by Media
Thinking about your opinions and use of social media channels
Digital Ad Fraud: Prevention Solutions Used
What ‘Authentic’ Means for Brands
Ad Investment Shifts Due to Data Privacy
Data Privacy: Consumer Concern About ‘Big Tech’
Trust in Purchasing by Advertising Channel
How Marketers Define ‘Digital Ad Fraud’
Campaign Prioritizations: Brand Safety vs. Cost
Top Marketer Concerns Surrounding Ad Fraud
Brand Safe vs. Non-Brand Safe Impressions: Conversation Rates
Share of Web Traffic Caused by Bots
Ad Blocker Usage
How consumers react to an ad next to questionable content online
North America Cost of Digital Ad Fraud
Digital Supply Chain Advertising Investment Allocation
False news concerns

Diversity

34 total slides

Insights from our partners

Learn more at lgads.tv

Diverse Audiences: Reasons for Streaming
Diverse Audiences: Streaming Sentiment On Representation
Diverse Audiences: Free Ad-Supported Streaming Behaviors
Diverse Audiences: Top Actions Taken With Streaming Ads
Black Consumers: How Social Issues Affect Purchase Decisions
Hispanic Audiences: Holiday Spending
Hispanic Audiences: Bi-Cultural Segments
Hispanic Audiences: Language Preference by Generation
Hispanic Audiences: Advertising Attitudes by Language
Black Audiences: Sports Advertising Engagement
Black Audiences: Population & Age Groups
Black Audiences: Attitudes Toward Advertising
Hispanic Moviegoer: Audience Composition
Specialty / Independent Movie Fans: By Race / Ethnicity
Black Audiences: TV Platforms Viewed
U.S. Hispanic / Latino Population: Country of Origin
Consumer Sentiment: Representation in Ads
Consumer Sentiment: Representation in Content & Ads
Top Spanish-Language TV Genres by Engagement
Hispanic Consumers: Attitudes Towards Advertising
Hispanic Consumers: Language Preferred at Home
Financial Impact of Latino Representation
Black & Hispanic Consumers: Long-Form vs. Short-Form Video
Hispanic Consumers: TV & Streaming’s Influence on Purchases
Latino Talent: Drivers of Film & TV Success
Latino Audience: Cinema Attendance
Latino Representation: Share of Streaming Audience
Hispanic: Community Insights
Hispanic: Trust in News Sources
Black Demos: Weekly Time Spent With Media
Black Demos: Weekly Time Spent With TV
Black Demos: TV Share of Total Media
Black Video Viewing: Time Spent
Hispanic Video Viewing: Time Spent

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