About VAB
About us

We believe in inspiring marketers to think differently.

We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways.

Born storytellers. Built for transformation. Relentlessly Relevant.

VAB challenges conventional wisdom with innovative thinking. As media behaviors shift, technology advances and our world changes, we embrace the unexpected and get the work done. Flawlessly.

Why Are We Different?

We are a curious group of bold personalities pursuing creative and groundbreaking ideas. Our shared values and common backgrounds as marketers sit at the heart of everything we do.

Leading the Conversations of Today. Shaping the Voices of Tomorrow

With our extensive research and data, we lead critical conversations. We are the first to spot major marketing trends and are leading the industry in embracing modern video measurement. Frequently cited in the press and seen on industry stages, our work educates, inspires and empowers brand leaders to think differently.

VAB Values

We are deeply protective of our culture and values and inspired by the industry that trusts us.


We investigate the “why” behind the numbers and trends to inspire your marketing plans


We dig deeper to bring you the sharpest insights and findings


We have established relationships with all sectors of the video industry to ensure you stay in the know


We love what we do, which means unstoppable productivity and groundbreaking ideas


We ground all our work in transparent data to guarantee you see the full story


We look at everything through a marketer lens to focus only on what matters to you


Above all, the team at VAB is human just like you. We understand what you need to succeed


We embrace the unexpected and push boundaries to uncover hidden truths

Meet our team

VAB is an experienced group of marketing-focused thinkers and creators with an ever-curious spirit at our core

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Our Approach

VAB provides original, first-in-class insights and industry-exclusive research based on fully transparent data to help answer marketers’ unanswered questions

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Our members

VAB members are part of a community of media professionals that gain access to insights, connections and resources to stay ahead of what’s next in the industry.

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You have questions. We have answers.

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