Who we are

We Simplify the Complex

Audaciously curious, yet pragmatic in our approach, we provide unrivaled access as we uncover trends and tackle topics that will drive business value. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges and drive overall growth.

Our deep commitment to unparalleled research and analysis combined with our investigative approach and unique voice is at the core of who we are and infuses everything we do.

The VAB Insights team INTERPRETS media and technology trends in a unique way that DECIPHERS innovations in measurement and TRANSLATES complex data into actionable insights giving marketers and advertisers the intelligence and tools to create successful multimedia campaigns.

Who we are
VAB leads the industry conversation through:
Insights & Research

Insights and Research: VAB Insights is the leading destination for video intelligence and research. Our work is driven by transparency, investigative analysis and a desire to answer marketers' unanswered questions.

Insights & Research

Industry Collaboration: VAB works across the media landscape to help develop creative solutions that improve measurement, ensure transparency and create advanced standards.

Insights & Research

Education: VAB is frequently the “voice of sanity” in an evolving media environment flooded with misleading and confusing stats and figures. We deliver clear, fact-based information and educate marketers at every level on how to analyze and compare various data points.

Insights & Research

Inspiration: Our passion for video coupled with our storytelling style and innovative approach to research inspires creative thinking and motivates marketers to examine their media strategy in various ways through a well-informed lens.