How Can My Brand Leverage the Strength of the Rising Latina Consumer Through Video?

Brands can drive positive business results by gaining the trust of the highly influential Latina American consumer

We champion marketers who create inclusive plans reflective of our rich diversity, unique cultural nuances and behaviors.

In efforts to help marketers develop these plans, we are proud to share the third release in our full-year monthly series tackling the most frequently asked questions on multicultural marketing.

Each month, we’ll answer a question using fact-based insights that you can apply to your own marketing strategies.

In recognition of Women’s History Month, we are shining a light on the outsized influence, growth and buying power of Latina Americans. This month’s release answers the question: “How can my brand leverage the strength of the rising Latina consumer through video?”

Given that 1 in 5 women in the U.S. is Hispanic, there’s a large opportunity for marketers to grow their brand by targeting this audience. Furthermore, Latina Americans are established influencers and household decision makers, and their buying power has grown +38% in recent years.

In this release, we explore how to authentically connect with this loyal audience through relevant video content and relatable advertising.