Today’s Innovations in Measurement - Q3 2022
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Today’s Innovations in Measurement - Q3 2022

Category-specific guidance and best practices for using TV Measurement

18 Real World Case Studies Across 5 Product Categories

We understand that keeping up with the latest measurement innovations can be difficult. To help navigate, the VAB, in collaboration with our Measurement Innovation Task Force, has produced Today’s Innovations in Measurement which brings you real-world case studies and takeaways. As you may have in seen in our Q1 and Q2 pieces, the focus of this series is on case studies - giving you real-world examples of how brands are successfully utilizing new ways of measuring their video campaigns to more effectively optimize and gauge success.

In this third release, we focus on category-specific best practices and guidance supported by real-world case studies.

You’ll see how healthcare/pharma, automotive, CPG, insurance and entertainment/tune-in brands were able to use measurement to gain learnings on many common metrics and objectives.

Watch our Q3 Measurement Innovations Webinar Series!

Explore how BET is applying an innovative approach to the way tentpole events are measured and how networks add value to their partners and audiences in this webinar with VAB President & CEO Sean Cunningham, BET’s Louis Carr, President of Media Sales and VideoAmp’s Esther Maguire, SVP of Marketing. Watch here.

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